@business-goa
G
ood causes attract good people who join in to support you,” says Chairman of Pai Kane Group, Atul Pai Kane. As the pandemic was on a rise, Atul’s wife Gaurapriya walked up to him and declared that she wished to do something for the covid-affected families. And just like that she has been personally cooking 80 meals a day! Soon, Prahlad and Sabreen Sukhtankar of Blackmarket / Black Sheep
Bistro began providing meals to a part of her list. But even after cooking meals day in and day out, Gaurapriya felt that they should be doing more in this moment of crisis. The lack of oxygen concentrators in Goa, was a right pain point that the couple wished to address. Atul counts his blessings and feels that people with means should give back to the society and so he went with Gaurapriya’s idea of creating a bank for oxygen concentrators to some trade organizations. The lukewarm response left him to explore options within his family run Shri Devidas Pai Kane Health, Education and Fellowship Trust, that otherwise funds educational causes. “We were good to fund 5 oxygen concentrators. But soon other people joined in and today we have 17 machines, which are given to the needy free of cost. The effort of reaching out to the needy is looked after by Karpe family in Mapusa,” adds Atul. Atul’s business group quickly put up a website where one could enter details and avail the facility. The entire family has chipped in to make this initiative work. With the co-ordination left in the able hands of Sheetal Pai Kane, who
Atul and Gaurapriya Pai Kane
also heads CII’s IWN in Goa, Atul and Gaurapriya are left to ideate the program. As an entrepreneur, for Atul, the pandemic has been a platform to reflect OXYGENATE GOA BY PAI KANE GROUP
Every Breath Matters and fine tune the organization, which is Goa’s leading genset manufacturer. Atul has managed to cut through the otherwise uncertain period and focus on his entrepreneurial goals, knowing well that the business place left behind by coronavirus will be vastly different from what it once was, and he wishes to pursue new goals for his enterprise with the same zeal and passion that he has brought to influence a social cause
MAY 2021 | BUSINESS GOA INDUSTRY DOSSIER | 19
