Goan Brand

nonsense curry Eccentric, with a touch of ‘Nonsense’ A major in photography, Jolynn Carneiro adopted life skills to design quirky products and wholesome content have recently introduced to our brand. It is the ideology of wearing your own skin aura and persona as opposed to following current trends and emulating personalities. Under this segment I speak about encouraging women to uplift each other, self love and self awareness, express my personal opinions, and talk about practicing slow fashion.” Jolynn speaks about her range of products “We specialize in customization, that is creating personalized gifts and merchandise to befit your space and aura, Sustainable packaging using khadi as our core ingredient, our in-house merchandise consists of khadi Custom apron books, quirky pins, magnets, stickers, khadi pillows, khadi granny purses, khadi bags, khadi scrolls, terracotta lamp stands and felt shades we call shady holders, head wraps we call rambo wraps, neckpieces we call cowbells to

Jolynn Carneiro a new range of products that we will be launching very soon.” The custom By sybil rodrigues in her work at that time, even though merchandise at Nonsense Curry all

Nonsense Curry by Jolynn Carneiro is it was her work and designs. “One day depends on the client’s requirements and a four-year-old independent brand it occurred to me to draw the peculiar most of the time it is custom made gifts that creates and curates a range of quirky things I used to state and one of the for partners, friends and people that the merchandise like neckpieces, lamps, things flying around at the time was clients hold a close relationship with. pillows, badges, khadi purses and a lot “you’re such a brinjal’ a connotation of “So far we’ve created khadi aprons more. sorts to tell you that ‘you are stupid’ or with quirky artworks mounted on it, to

A graduate from Goa College of Art, the highest degree an epitome of lunacy. coasters, travel pillows, quad set pillows, Jolynn is armed with a bachelor’s degree I then decided to draw out a sketch that wall tapestry etc. We have our in-house in art and has majored in photography. justified this phrase which is how the tailors that I work alongside with to make She put her creativity to use to go beyond spitting aubergine emerged, which I then unique products with a clean finish.” photography and is a lifestyle designer. mounted on a khadi pillow because I have Jolynn has curated artwork for the Passionate about a lot of hands-on a deep yearning towards khadi, a material well acclaimed eatery in Baga, called Fat stuff, Jolynn designs her life around we now use as our core ingredient of Fish and speaks on the same. “One of the activities that fill up her day, right up Nonsense Curry. This is the point where partners dropped by my father’s store to from cartooning to designing khadi I discovered Nonsense Curry and where buy some lampshades for herself which is merchandise to practicing sustainability, it took off from ever since into what it how she stumbled upon my merchandise engaging herself in therapeutic activities has developed today. Nonsense is how I and decided to meet me one day and like zen flower arrangements and perceive life in a ludicrous manner, whilst work something out for Fat Fish Goa. strumming songs on her ukulele as well curry is my Goan origin and roots.” We immediately sparked the same ideas as decorating spaces in a budget friendly Nonsense Curry is a concept brand and were constantly on the same wave manner. that encompasses her quirky personality length, so we shook on it and I have

Jolynn goes on to speak about as a designer and artist under one been ideating merchandise for them ever Nonsense Curry and the inspiration roof that comprises of three different since. The creative that I came up with behind it all. “It took me a while before dimensions which is design, aesthetic was a voluptuous Sonsy star-fish being a I got to Nonsense Curry, since it’s only and Skin Curry. Jolynn elaborates on tease, and meets eyes with Mr fatty fishy, with time and expertise you can unfold all the three. “Design is when I cartoon whom she cat calls and ogles away in his and evolve into something bigger. I in my own stylized manner and mount hammock smacking his lips, pulling his started off making lampshades soon after artworks on in-house as well as custom shades down thanking the Gods for the college because I have a fascination for merchandise. Aesthetic is where I give gift of sight. I mounted this artwork on lighting and also because Giggle pops (as you tips and tricks on how to decorate khadi pillows, and custom made books, I affectionately call my dad) runs a lamp your space in a budget friendly manner pouches, coasters.” shade shop, which worked as a good base through blog-style photographic Most of Jolynn’s clients are located in and platform to sell my work on.” content and videos as well as practicing metropolitan places and globally, right

She then progressively shifted to sustainability by showing you how to up from Goa, Mumbai, Bangalore, Delhi, different crafts but it always bothered refurbish items to maximize the shelf Orissa, Tamil Nadu, Chennai, Pune to her that her personality wasn’t reflecting life on it. Skin Curry is a segment that I Dubai, UK, and Australia. Jolynn feels

and agrees along with a lot of online designers that the lockdown didn’t hamper the business and created more sales since they operate digitally.

She mentions the roadblocks encountered by her in her line of work. “At Nonsense Curry we stand our ground of morale and principles, that being said, a lot of fast fashion brands have approached us to endorse things we don’t necessarily stand by, which means saying no to easy money. Secondly sourcing was a bit of a road block here in Goa because not everything is easily available to manufacture a product, which drove me to learn and outsource from out of Goa and through networking.”

As a parting shot, Jolynn concludes with a message to aspiring entrepreneurs and artistes. “Stay consistent with what you take up, you will be surprised at yourself with what pops up while you do it. You develop your niche with time, so patience is key with every venture. You don’t necessarily have to rely on our educational system to pursue your dreams and goals, but studying what you’re passionate about does help you discipline your craft and allows you some direction. Also be aware and knowledgeable about your field of work by doing as much research and connect with brands that keep you inspired, to learn and understand the ground work and what it takes if you ever want to pursue the same”

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