MANUFACTURING
Best practice brewing Paradise Breweries’ state-of-the-art brewery in Port Moresby repesents a major domestic investment in local manufacturing. Paradise Breweries opened the doors of its K200 million state-of-the art manufacturing facility in 2019 to tap into PNG’s growing beer market. The investment in the new business was not made lightly. The pristine facility required the importation of the latest brewing technology from Europe. ‘The investors had an expert firm conduct an independent market assessment, as did the financier, to determine that the current market and expected growth in PNG would support competition to the long-held monopoly,’ explains Carolyn Blacklock, Paradise Breweries’ Managing Director. She explains the new brewery aims to offer a point of difference. ‘Our brewery is offering a traditionally brewed pale ale and
CREDIT: PARADISE BREWERIES
pilsner, both new to PNG,’ says Blacklock. ‘We also offer a successful mid-strength beer—walking the talk when it comes to responsible drinking.’
Thinking local
Local experts ensure the taste and quality of the beers are on par with the best international standard.
38 BUSINESS ADVANTAGE PAPUA NEW GUINEA
She says Paradise Breweries’ marketing approach is to ‘support SMEs who run bottle shops and bars closest to our drinking customers’ and to partner with PNG-owned distributors who may not have had the opportunity to work with a brewer before. ‘We think and act local because we are local. We have assembled a tough and passionate team of Papua New Guineans who really love to win. Setbacks and challenges are in our DNA, from the shareholder [PNG’s former Prime Minister, Peter O’Neill] to our brewery team to the frontline sales team. ‘No one controls us from outside PNG—all our decisions therefore are local and can be made fast,’ she says.
