WELCOME TO THE WEST MIDLANDS

Located in the beating heart of the UK, this was the cradle of the world’s first industrial revolution; kickstarting a tradition of innovation that remains ingrained across our region today. This is a place of pioneers, where football league, lawn tennis, rugby union, and the world’s first ever cricket world cup all began.

Progress is the usual here and in recent years, the region has been reinvented from an industrial heartland to a leading business, cultural and major events destination that creates truly unforgettable experiences. Our three world-famous cities – Birmingham, Coventry and Wolverhampton – all share incredible resources and amenities, and each offers a uniquely warm welcome.

Birmingham, the city at our centre, is one of the most accessible, fastest growing and most lively cities in the UK. It’s also the youngest in Europe. Among our one million strong population, you’ll discover vibrant cultures mixing and melting together, with people of over 190 nationalities calling it home.

Birmingham and the West Midlands region has played host to some of the largest global sporting events over recent decades including the Athletics World Championships, the Ryder Cup and Gymnastics World Cup.

In 2022, Birmingham will become home to the Commonwealth Games, with 1.5 billion people tuning in globally to watch 19 different sports take place across 11 days of competition. The Games will provide the springboard for a golden decade of major sporting events in Birmingham and the West Midlands, with new and improved facilities across the region providing the ideal home for truly world-class events.

We can’t wait to welcome you.