BIRMINGHAM AND THE WEST MIDLANDS, MAJOR SPORTING EVENTS

The Birmingham and West Midlands Major Sporting Events team has one guiding objective: to promote the region as a leading destination to host major sporting events. To do just that, we provide destination expertise and support to event organisers, serving as your local contact and providing you with all the information you’ll need to ensure your event is a resounding success.

The Major Sporting Events team is committed to attracting world class major sporting events to the region. As a strategic business unit of the West Midlands Growth Company, an organisation that is designed to help our region make its mark, the team has endless links to organisations across the region and beyond. Our access to local businesses and a swathe of regional partners is unmatched. With our introduction and ongoing support, forming those all-important partnerships for the duration of your event and beyond becomes simple.

We offer regional support and a genuinely collaborative partnership backed up by local know-how. A dedicated liaison between our local authority partners, commercial venues and stadiums, private business, tourism, hospitality and education sectors will build local connections at speed.

You can guarantee we’ll work hard to find the right connections for your event, providing easy access to over 250+ of Birmingham and the West Midlands’ leading event suppliers so you can give your spectators an experience that’s memorable for all the right reasons.