ABOUT THE WEST MIDLANDS

There’s a reason the West Midlands is so often referred to as the ‘heart of the UK’. In fact, there’s more than just one. Positioned right in the centre of the country, this is the place where endless routes meet, making the West Midlands open and accessible to all.

Our region is home to three energetic cities, all bursting with personality. Plus, it’s home to some of the most passionate people you’ll ever meet –here, everything is done with real heart, so you can be sure of a warm welcome and creativity at every turn.

Birmingham

Connected to everywhere, but so unlike anywhere else in the world, Birmingham is the beating heart of the West Midlands.

Here, in Europe’s youngest city, curiosity is everything. Our people are powered by creativity, building on an incredibly rich local heritage while sharing bold new ideas which will shape our city for years to come. And they’re not just ideas – this is a place where things get done. Our determination and drive are written on every street. You can see it in our industrial past, we see it in our future, filled with innovation.

In Birmingham, everyone is welcome, so however long you stay, it will feel like home. Once you’ve experienced the city at its best, you may never want to leave. That is precisely why Birmingham has become the biggest centre for business events outside London.

Coventry

Defined by the progress written on the city’s streets and in its incredible architecture, Coventry is known across the world for its vibrant culture. That’s exactly why it was awarded 2021 UK City of Culture and why visitors keep returning to uncover more in the place where medieval meets modern so spectacularly.

Wolverhampton

What makes Wolverhampton stand out in the West Midlands is the city itself. Easily walkable and known for beautiful architecture on every corner, an event in Wolverhampton is sure to be remembered. Here, culture, history and an independent spirit all converge, creating a place where everyone is welcome and all are invited to add to the city’s story.

The Wider Region

There are endless attractions to be discovered in the West Midlands, and there’s plenty more right on our doorstep. This is the gateway to historic Stratford, where you’ll discover live theatre courtesy of the Royal Shakespeare Company and can dive into the bard’s life with Shakespeare’s Birthplace Trust. Shopping at McArthurGlen, The Designer Outlet, as well as Worcestershire, Shropshire and more are all within easy reach. In under an hour’s drive from central Birmingham, you’ll find fascinating attractions like Warwick castle, The Black Country, Ironbridge, Severn Valley Railway and rolling Cotswolds countryside too.