A Primer on Customer Relationship Management for Small Business

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BUSINESS BULLETPOINTS

Free Business Software Guide A Primer on Customer Relationship Management for Small Business www.BusinessBulletpoints.com


 BUSINESS BULLETPOINTS Free Business Software – Customer Relationship Management Software

Introduction Welcome to this Free Business Software Guide from Business Bulletpoints. This guide is designed to let you know about free Customer Relationship Management (CRM) software. Share this tool – You are welcome to use, distribute, publish and share this tool; license terms are available on the last page

Get the most out of this tool You’ll get the most out of this tool if you use it alongside the Business Bulletpoints Blog Article which you can access via the link to the right.

A Primer on Customer Relationship Mgt for Small Business


 BUSINESS BULLETPOINTS Free Business Software – Customer Relationship Management Software

What can you use CRM software for? CRM software is designed to make it easier for you to record, track and plan your interactions with your key customers and clients. Although the capabilities of CRM software do vary widely, there are a number of key features that are very useful.  Customer contact – CRM software should enable you to gather together relevant customer contact information, give you an overview and history of your dealings with a customer and provide information and research that you can base your future interactions around  Sales and conversions – CRM software can help you manage the end to end sales process. From making appointments through to tracking leads and converting prospects into paying clients  Financial and work management – As much as CRM software helps you manage your relationships with your customers, it can also assist you in planning projects and work. From billing time appropriately through to financial forecasting, reporting and scheduling

 Marketing, advertising and customer support – Good software will also help you track the effectiveness of your marketing and advertising campaigns. Some software also integrates with social networks and can provide functionality for tracking and dealing with customer issues Find out about how this all fits together and download free CRM software over the next two pages


 BUSINESS BULLETPOINTS Free Business Software – Customer Relationship Management Software

How CRM software works Good CRM software brings together different functionality so that you can manage customer information, sales, marketing etc. in one place. The picture below shows how these elements integrate with each other.


 BUSINESS BULLETPOINTS Free Business Software – Customer Relationship Management Software

 Please find below the main free CRM software available by category  The red-outlined boxes link through to where you can download the software

Links to download free CRM software Type of software

Download links

CRM software (local install)

 CentraView

CRM software (web based)

 Workbooks.com

 Daffodil

 Hipergate

 Zoho CRM

 Bitrix 24

Links to further reading, books, resources and other links are available the next page.


 BUSINESS BULLETPOINTS Free Business Software – Customer Relationship Management Software

 Please find links to useful books below

Further Resources – Useful books Book Title  Essentials of CRM

Amazon US

View / Buy

Amazon UK

View / Buy

Amazon CA

View / Buy

‘Full of valuable tips, techniques, examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking in CRM.’

 Managing the Customer Experience

View / Buy

View / Buy

View / Buy

‘You need loyal customers, not just satisfied ones. This book shows you how to manage your customer experience and reap the rewards.’

 CRM at the Speed of Light

View / Buy

View / Buy

View / Buy

‘Written by a CRM expert, this book reveals best practices for successful Social CRM, critical to business success in today's hyper-connected environment.’

 We: The Ideal Customer Relationship

View / Buy

View / Buy

‘In this original book, sales and marketing is turned on its head by showing what really motivates your customers: A strong relationship with your business.’

 Other CRM books on Amazon

View / Buy

View / Buy

View / Buy

Other popular and relevant books on Customer Relationship Management. Please note that the book links above are affiliate links; this means we get a small commission when you visit and purchase from Amazon. This doesn’t cost you anything but helps us to maintain and produce our free guides.


 BUSINESS BULLETPOINTS Free Business Software – Customer Relationship Management Software

 Please find links to other useful resources below

Further Resources – Useful books Business Bulletpoints Resources

Internet Resources

 Free Business Software – Project & Task  Customer Relationship Management Management (Wikipedia)

 Free Business Software – Office Suites, Email & Calendar  Free Business Software List

 What is CRM?  An introduction to CRM


 BUSINESS BULLETPOINTS Free Business Software – Customer Relationship Management Software

Terms of use for this tool Please feel free to use, host, share and distribute this guide under the following conditions:

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Please do not modify this tool in any way or claim it as your own work Please provide this tool free of charge Please provide attribution to Business Bulletpoints wherever this tool is used Permission for hosting and duplication applies to this tool only, not the original article on the Business Bulletpoints blog Please include a link back to the blog article that this tool is used with, link to: www.businessbulletpoints.com/free-business-software-customer-relationship-management

Thank you. All content (apart from images and trademarks owned by other entities) in this tool is © Bulletpoints Ltd and is licensed for use under the Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License, visit the links below to read about the license terms. Creative Commons License – Summary Creative Commons License – Legal Code Images from other software (such as linking images) and some icons in this document remain the property of their original developers and owners; their use in this document does not challenge their trademark or copyright status.

Disclaimer •

Please note that all of the information contained in this tool is provided on a good-will, bestendeavours basis

It is your responsibility to ensure that any programs or other applications installed on your computer or network are fit-for-purpose and meet your needs

Bulletpoints Ltd cannot be held responsible or accept liability for any loss of any kind for you or your business arising from the use of this guide or any other circumstances

If you are unsure about your business needs, please consult with a qualified expert

Your use of the information in this guide is subject to the above terms and those listed on our website

Find out how to use this tool, go to: Free Business Software – Customer Relationship Management; Get more business ideas, advice, tools, guides and reviews at BusinessBulletpoints.com


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