DIGITAL MARKETING

Misconceptions about digital marketing - let’s clear the air

I’ve been a working man for well over 3 decades now, and I’ve seen (and heard!) a great many things about various fields of work in my time. But, of those, no field of work has been as misunderstood as digital marketing. You might be wondering why I’m writing about this, and why it’s going into this business magazine. The reason is simple - I want to clear the air about some of these misconceptions, as well as to offer something at the end.

The first misconception I’d like to clear up is the idea that, ‘I don’t need digital marketing’.

Now, while this isn’t necessarily wrong, it’s most definitely not right. You don’t need shoes to run, but they certainly help! When it comes to expediting growth, the best way to do that is by working with experts. Hiring architects will significantly increase the value you’ll get and reduce the time it’ll take to get that value. On top of that, it gives you time to focus on other aspects of your business - meaning you grow different branches simultaneously! If you do decide to work with an agency (highly advised!) or with freelancers, the next point is always something to keep in mind:

There is very little value in hiring one person to do the job of two.

The notion of ‘Jack of All Trades’ is really just tossing time, effort and money down the drain! The reason companies offer multiple services is because they’ve got specialists handling those services. It’s not a money making scheme - copywriters, for example, aren’t as well-versed in using graphic design softwares in the way that graphic designers are. That means low quality products churned out slowly because that person is learning how to use it as they go along. People spend years learning their respective fields, and it’s the reason that they’re the

SPECIALISTS!

I’ve said before that if you’ve not got a website, you’re losing out on an obscene amount of business. And it’s only becoming more detrimental by the day! But a website will never be a plug-and-play option. They require constant maintenance to ensure that they remain relevant and active as well as providing content that continues to draw people in while keeping up-to-date. A perfect example is a website like Amazon, which is permanently upgrading its offerings, front page listings and so on. A website (when handled correctly!) can be the difference between 10 customers and 100 customers. With that being said, it’s also important to learn about the value of social media accounts, especially if you have a younger audience who might spend more time online. Social media is becoming the lunch table of the digital world, and finding a seat at the table early is going to be a make-or-break for many companies, especially those in competitive industries. It goes without saying that social media requires monitoring to see what works and what doesn’t, but the importance of doing that regularly is absolutely vital. Algorithms and rules change every time you blink nowadays, and something as simple as one # too many can result in far fewer people seeing your content. The other key is to remain relevant and relatable. Social media is a space where many people feel more vulnerable - this is where they connect with their friends and family, so anything which vaguely smacks of an advert will very quickly be skipped over. A good piece of advice is to make sure that you have fun doing something, and that will translate across in everything you do. Please understand that I’m by no means trying to fear-monger any sort of panic-buying the services of a digital marketing agency - I’m really not! I understand that these misconceptions exist for a reason, but I’m here to do my part and try to dispel them. That’s why I’d

like to offer a free PPC trial for you to get a feel of what high quality digital marketing is like without the worry of where your funds will go.

If you want to start growing, get in touch for a no-obligations chat and start seeing change that doesn’t cost anything! With our no-frills, passionate and straight-talking team, you know you’ll receive honest reports that show you exactly what’s going on, and that you’ll never be in the dark. In a time where it’s so easy to misinform people, we’re here to do our part and show you true transparency.

Scan the QR code and let’s chat! Cheers!

Ian Frost.

Ian Frost

Vancula Agency vancula.co.uk