lift & learn

Another great feature of Lift & Learn is that retailers can track the interaction with any product; every time someone interacts with the product you know that product has had some interest.

This allows you to track your analytics easily and accurately to make informed decisions surrounding pricing, demand and product placement.

Why is interactivity so important?

As previously mentioned, the effectiveness of digital signage has taken advertising influence in stores to a new level, with 70% of people admitting that digital signage catches their attention, directly influencing their buying decisions.

With tech-giants seemingly always coming up with new methods to educate their customers with shorts bursts of exciting content (i.e. TikTok), it is crucial to stay on top of the latest technology trends in order to ensure you continue to stand out amongst your competitors.

In a modern world where technology is at the forefront of almost everything we do, the use of digital advertising has risen dramatically in popularity due to its customisability, low cost and increased reach.

In order to keep pace with their competitors, businesses are always looking for the latest ways to engage their audience.