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TRAFFORD BUSINESS connect
August /September 2014
review
Trafford Busines
The
You really couldn’t have asked for a better day to host the Trafford Business Expo 2014. Tuesday July 1 was a glorious sunny summer’s day basking in 22 degrees of sunshine, perfect for bringing the visitors out to such an iconic venue as The Point, Emirates Old Trafford. The day started with a steady stream of exhibitors, boxes, pop-ups, wheely bins and busy activity setting up the stands on the 2nd floor of The Point. It was a testament to the encouragement from organisers James Caldwell and Eve Powis from Innov8, in a pre-show briefing a few weeks earlier, that had the exhibitors going that extra mile in the sheer variety of memorable activities that
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were geared to engage the visitors. Innov8 have been organising conferences and exhibitions across the UK and beyond for a great range of clients, and following the success of the Stockport Business Expo over the past few years, they launched the same successful B2B formula for Trafford. As sole media sponsors Trafford Business Connect ensured the event had a big promotional push, and sure enough a few weeks before the big day we saw all 52 stands completely sold out, plus visitor registrations beating original expectations by substantial amounts. The show itself opened at 10am, and with an eager queue building
up outside the doors the expo opened with a rush of visitors and a mad scramble by exhibitors putting together last minute touches to their stands. The venue was perfect, especially on such a hot day, with a row of open doors leading to an outside balcony overlooking the newly
The Trafford Expo was a huge success for the RRG team. We had 6 vehicles on display right outside reception. We also researched and contacted our database to invite customers to come down to the LCCC and see the new models and to book a test drive. The Expo was at a great venue, very well situated for commuter links, and I’ve never seen people queuing to enter a B2B event like this before. There were great interactions and people were genuinely interested in our cars. The food and drinks provided were of an extremely good quality and they ticked all the right boxes - it was the best Expo I’ve attended and we will definitely be back next year. Warren Eaton, RRG Toyota Group Manager
modernised grounds of Old Trafford. Not that the exhibitors had chance to take advantage of the lovely weather as hundreds of visitors descended on the stands in a steady stream throughout the day. The organisers had the foresight to set up break-out areas flanking the stands, and these proved especially crucial for
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