August/September 2014
39
TRAFFORD BUSINESS connect
web design You’ve got a great business and you’re the proud owner of a beautiful website. But when it comes to mobile, your site just doesn’t look quite so good. The content doesn’t fit, the images are squashed, the text is illegible.
devices becoming more accessible, the rate is set to increase this year. Rather than designing websites specifically for iPhone, iPad, Kindle, Blackberry, etc, a website should have the technology to automatically respond to the users’ preference.
If you’re not happy with the way your site looks from your mobile phone, you can bet your customers aren’t either. In 2013, 61% of adults in the UK had used a device such as a mobile phone or a tablet to access the internet, and almost all of these (94%) had accessed internet ‘on the go’. The most popular Responsive web design uses “media way to access internet ‘on the go’ was queries” to adapt the design and from a mobile phone with over half of layout of your website specifically for all adults (53%) accessing the internet the device it is being viewed on. With this way. This has more than doubled this in mind, making your website since 2010. responsive will make it future-proof, According to an eBay and Deloitte requiring you to have only one Study, Smartphones and tablets are website that is coded to adapt to all screen sizes including mobile phones, creating a breed of ‘Super Shoppers’ tablets, PCs, TVs, watches, glass walls, that account for 70% of UK retail spend (£200bn in 2013). whatever the future may hold!
Why Responsive?
What is Responsive Web Design?
61% of adults in the UK last year accessed the internet through their mobile phone or tablet. With these
Super Shoppers use omnichannels via various devices, pausing their shopping, and resuming again, at
home, on the bus, whilst in-store, to look at prices and reviews, deciding when and where to shop, stockchecking, and hunting for mobile and social media offers. Customers fully expect their favourite stores to be joined up to their websites.
chance that they will leave and go to another website.
Are you leading your customers to sites they can’t see?
It’s therefore crucial when choosing the right web design company to work on your site, that you ensure they can build responsive websites, and like ourselves ensure your site are built mobile-first to ensure complete functionality.
78% of daily active use of Facebook comes via mobile access. There are similar figures for the use of other social media sites. A business that interacts with it’s customer base on Facebook, Twitter, etc, will find that it is essential to have a mobile friendly site.
It is also said that if they have a positive experience with your mobile website, they are 67% more likely to make a purchase or use a service. (Google Think Insights).
It should also be noted that 25.8% of emails are opened on a mobile device and so, any marketing sent via email, should contain links to mobile friendly websites. If a user does land on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61%
Alex Peterson Pixel Air www.pixel-air.co.uk
