Imperial Logistics
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ounded over 35 years ago, Imperial Logistics began providing transportation services with just a fleet of trucks. Today, with 5,500 vehicles and its unique end-to-end solution proposition, offering outsourced value chain management, Imperial Logistics is able to provide its clients a competitive edge. Customers benefit from the complete package with Imperial as it handles everything from procurement to brand activation and all logistics services between. An Integrated supply solution One of Imperial’s biggest strengths is combining its role as the largest transportation company in southern Africa, which has remained at the heart of the business since inception, while also offering a truly integrated supply solution. Managing each step of the process means Imperial is able to offer a unique service, distinguishing the organisation from many of its competitors. This process has been simplified by Imperial as the ‘Get me there, sell my product, build my brand’ approach. Imperial takes materials from its original source right through to the endconsumer point of sale, earning Imperial a leading position in
the market. As a distributor of FMCG, Pharmaceuticals, liquor, tobacco and general merchandise products the company offers demand driven route-to-market solutions. Global consumer healthcare group GlaxoSmithKline (GSK) is just one of the market-leading organisations which use Imperial Logistics, awarding it a three-year contract for sales, merchandising and brand consulting services in 2015. This is testament to Imperial’s effectiveness in handling complex client needs, offering solutions for each and every logistical step from manufacturing to merchandising support. Fleet and services Imperial’s dedicated fleet comprises of a complete range of vehicles allowing the company to transport all types of goods. With the flexibility to offer customised road transportation options, Imperial Logistics’ experience, expertise and resources go above and beyond the basic A to B of its client’s cargo. From refrigerated transport to hazardous products, goods can be transported across 14 African countries, as well as internationally in Europe. Imperial has an extensive transportation offering; including air and ocean, rail and road, direct express and customs
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clearing forwarding. Environmental sustainability has always been a consideration, which is why Imperial uses innovations such as ecoFridge, which utilises a nitrogen system to eliminate carbon emissions. Its fleet management systems and satellite navigation provide live real-time information and visibility, offering both reassurance and continuous updates on the status of clients’ shipments. Through its range of managed logistics packages, Imperial is able to plan, implement and control all movements from the point of origin to the point of consumption. Imperial Logistics’ flexible strategy follows each step of the supply chain for a range of customers and sectors. This includes client specific warehouse solutions through its management of a customised storage space process. In order to improve efficiency and achieve cost savings for its clients, its consolidated offering puts the client’s needs first. Through its dedicated, shared and bonded warehouses, Imperial manages all necessary customs regulations whilst in storage allowing its clients to concentrate on its business operations. Supporting its source
to store strategy, goods may be repacked and consolidated ready for delivery to stores, whilst in storage.
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Modern logistics Imperial has had to move with the times over the past four decades, and recognises that modern logistics involves much more than transportation and completes its end-to-end offering with sales and marketing support. Taking advantage of its unequalled experience in the African market, Imperial claims to be the only company to take its clients’ products from manufacturing to point of purchase
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whilst building brands in the process. Imperial customises sales and merchandising according to its customer’s specific requirements, achieving client satisfaction and optimum sales results through focusing on a mix of trade and shopper communications, brand activation strategies, advertising and trade promotions. Having demonstrated it can streamline, shape and sell its complete package solutions; Imperial is set to replicate its offer across a number of industries and client bases. Endorsed excellence Imperial’s continued level of performance in the industry has seen the company awarded nine prestigious awards at the 27th annual Logistics Achiever Awards in 2015. Of those nine accolades, Imperial were awarded a coveted Platinum Award, two Gold Awards and four Silver Awards, as well as two ‘Enviro Awards’ for its contribution towards achieving eco-friendly Southern African supply chains. Recognising the Imperial Group’s achievements for supply chain and logistics excellence, these awards pay testimony to the diverse experience, expansive capabilities and customised nature of Imperial Logistics’ value chain management solutions.
Oliver Moy Publisher For enquiries email okm@aubusinesscoverage.com