Mrs Mac's

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MRS MAC’S


MRS MAC’S Dedication to quality for 100 million pastry products and counting



T

he Mrs Mac journey began when Ken Macgregor (Mr Mac) and his family moved from Melbourne to Perth. A pie and cake wholesale business, named Bakewell Pies was founded in 1954. A nod to both the quality of its products and Mr Mac’s Scottish heritage, this remained the name of the company until the 1980s. From humble beginnings, Mrs Mac’s has come a long way yet benefits from its history and reputation as it continues to grow. Having grown over the years to become the diverse and innovative yet authentic food supplier it is, Mrs Mac’s strives to maintain its position as one of Australia’s greatest food companies. Established as a family-owned business, Mrs Mac’s is well known for its high-quality products and practices. Its ingredients support its reputation as the company pledges to only uses 100% Australian beef, fresh vegetables and local producers where possible. Though what has perhaps been most instrumental to its success, is Mrs Mac’s ability to remain true to its humble beginnings by continuing to make its pastry the traditional way, every day.



A FRESH LOOK, SAME GREAT TASTE Most recently, the brand has demonstrated how it is moving forward with innovative introductions to its product range and modern refreshes to its brand design. Though Mrs Mac’s mission is clear that the company is as committed to its heritage as ever. It is this continued dedication to quality and tradition that has helped the company secure its position as Western Australia’s

largest pie and sausage roll maker and the second largest in all of Australia. Recently, Mrs Mac’s has turned red, which is all part of its rebrand. The new logo includes a stamp marking Mrs Mac’s seal of quality and the revised brand look and feel acts as a nod to its rich history. Whilst the brand promises the same great taste, its new packaging showcases Mrs Mac’s pledge to produce high-quality products, using


THE TRANSFORMER PEOPLE

BUILT SMART

FOR LIFE

“WE BUILD QUALITY PRODUCTS BECAUSE WE REALLY CARE”

Expertise and Leadership www.wtc.com.au

Smart Innovation

A Responsive Partner

World Class Organisation

Superior Value

Building for the Future


fresh and local ingredients. Mrs Mac’s CEO Paul Slaughter said, “The brand refresh is a great opportunity for us to showcase our rich history and ongoing commitment to quality. We make all of our products with the utmost care just as the Macgregor family did back in the 1950’s.” One thing that hasn’t changed though is the tag-line, providing that longstanding sense of trust and familiarity to its ever-growing consumer base, ‘If it’s not a Mrs Mac’s – take it back.’ RECIPE FOR SUCCESS Whilst its past is crucial to Mrs Mac’s success, the company is not under any illusion that it can become complacent. This is recognised through its mission and vision to continue offering quality pastry snacks and meals by being innovative, responsible and developing its people. Through a carefully measured mix of authenticity and heritage, combined with innovation and responsibility, the company is very well positioned to continue succeeding. PEOPLE AND FACILITIES Acknowledging the crucial part employees play in a company is all too often overlooked in business. However, Mrs Mac’s is passionate about developing its people and understands it is its employees that live and breathe the brand and company’s mission every day. Employing over 330 people, Mrs Mac’s is grounded in traditional family

values and committed to diversity. Established as a family-run business, Mrs Mac’s is proud that many of its team members have worked for the company for multiple decades and often over several generations. With reps spanning across Australia and New Zealand, the company offers job opportunities far and wide. Mrs Mac’s is also committed to supporting the communities that it operates within. The business has a wide range of sponsorship and official pie supplier partnerships that vary in size from local grassroots programmes to national sporting events. SUSTAINABILITY, QUALITY AND SAFETY A big challenge for organisations scaling operations to mass production is assurance and compliance but compromising on quality and safety can be a costly mistake to make. Thankfully, Mrs Mac’s is going above and beyond to take care of these elements of its business. For many businesses in recent years, sustainability has been on the radar and considered a goal. However, Mrs Mac’s is putting plans into action. As members of the RSPO Roundtable on Sustainable Palm Oil and Australian Packaging Covenant, Mrs Mac’s is already committed to sound business practices that significantly limit its environmental impact. It also has a bio-energy plant turning its organic waste into electricity for the local power grid. Getting ahead


SU P PP RO PR LI UD OF ER T I L O O EP F BE A C T C H H K O E A IC P G E R IN TO EF G I M ER S RS R E M D A C S

in such practices will help Mrs Mac’s further stand out to consumers looking for responsible brands today and for generations to come. Mrs Mac’s is dedicated to meeting the needs of both consumers and stockists with its commitment to quality, safety and sustainability. Taking the title as the only Australian savoury pastry manufacturer with BRC Global Certification, one of the highest food safety standards available. Moreover, its quality and operational teams ensure the company achieves strict quality

and safety standards, with a focus on continuous improvement. Such certificates and assurances will speak volumes to any stockist considering Mrs Mac’s and will aid its position in many sales meetings to come. HEALTHY FUTURE With a company built on both strong family values and commitment to quality combined with a dedication to being both sustainable and innovative, Mrs Mac’s is well placed to enjoy a healthy future.

Australian made & globally sourced Our focus is to always consider environmental impacts and therefore we only use materials that are recyclable and reusable or compostable.

PHONE +61 8 9244 2711 FAX +61 8 9244 2776 EMAIL INFO@PROFILEPACKAGING.COM.AU

www.profilepackaging.com.au


Oliver Moy Publisher

For enquiries email okm@aubusinesscoverage.com


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