Parmalat Australia
PARMALAT A
Setting the benchmark for A dairy at home and abroad
AUSTRALIA
Australian
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here are many multi-national companies which have Australian operations. Few though boast the kind of history that dairy giant Parmalat has enjoyed in the country. In 2015, the company generated total revenue of $1.66 million including sales and other revenue. As a global provider of world class dairy and other food products, one of the reasons why Parmalat Australia has been so successful is its ability to combine all of the advantages of a multi-national corporation without having to sacrifice the proud local heritage and traditions that began with a milk business in the 1930s. Pauls Perfections as it was then known was based in Stanley Street, South Brisbane. As the company expanded over the decades, there have been several acquisitions and name changes, until it was acquired by Parmalat in 1998. In 2011, the majority shareholder has been the family owned and operated Lactalis Group, a French organisation with more than 36,000 employees in 18 countries around the world.
QUALITY FIRST Parmalat Australia’s distinguished history and reputation in the country means many of its products have become household names. Pauls Milk, Ice Break Iced Coffee, Vaalia yoghurt, Oak and Breaka flavoured milk are just some of the examples of products which over the years have become synonymous with high quality and Australian community values. Yet a brand cannot survive on reputation alone. That’s why Parmalat works tirelessly to produce high quality products that are done so under impeccable food safety standards. This approach is reflected in its Quality Policy - a series of clear commitments that are followed across all the company’s production sites, from maintaining compliance with export rules to defining clear responsibilities for managers and team members that oversee crucial processes. Parmalat is not content with churning out products that could be improved. No matter how popular a product proves to be, a key part of the process is working actively with the
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suppliers of goods and services to seek ways to promote continuous improvement in the quality of products. In relation to this, the constant monitoring and reviewing of performances in both production and sales is a vital ingredient in delivering continued success and not resting on the company’s laurels when it comes to pleasing Australian consumers. FARMER NETWORK Parmalat uses a network of almost 700 farms across Australia to source dairy for its products, so it goes without saying that the country’s farmers play a huge role in the success of the company.
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These farming families aren’t just suppliers, they are important partners in achieving Parmalat’s targets, both in the short and the long term. Fostering long term relationships with them is in the best interest of both parties, and many of the company’s supply arrangements have been in place for longer than 20 years. To help maintain such strong relationships, there are regionally-based Field Service officers on hand to provide support and advice, whether it be farm income estimates, milk quality or farm practices. Being part of the farming community is also important to the company, and it has an active involvement by sponsoring events including Nowra Show, the Hunter Holstein Show, the Taree Regional Show, the Robertson Regional Show and the Holstein Show. INVESTMENT IN THE INDUSTRY Parmalat’s aim has always been to invest in and grow the Australian dairy industry, while also promoting the nation
as a high quality producer for the Asian region. Its mission is for Australian consumers to recognise the quality and value of its products while delivering nutrition and wellness throughout the Asia pacific region. In February, Parmalat completed the acquisition of rival Fonterra’s yoghurt and dessert businesses, including manufacturing sites at Tamar Valley and Echucal. The company also signed agreements with Nestle to buy the Ski brand in the Australian territory and was granted a licence for certain confectionary brands. INVESTMENT IN PEOPLE For almost six-and-a-half years, Craig Garvin has been the Chief Executive of Parmalat Australia. His way of thinking is one that is ingrained into the very core of the company, in that it’s not just results that matter but how they are achieved - which is the key to sustainability. “At Parmalat, we talk about results x behaviour….we have
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three very clear values: Simplicity, Ambition and Engagement,” Garvin says. “If our people are living and breathing those values, I think we will continue to be successful. But buy in comes from chatting with, not preaching to.” Garvin is a firm believer that enjoyment in what you’re doing breeds success, and relays that message to all of Parmalat’s employees. “Working hard yes….but having fun, and that comes from the interactions you have with the people around you - your relationships and friendships. We all spend a lot of time at work, we might as well enjoy it,” he says. With that kind of attitude coming from the top down, Parmalat’s staff are motivated to setting the benchmark for the dairy industry locally and playing an ever-increasing role in the export of dairy products into Asia.
Oliver Moy Publisher
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