Toyota South Africa
toyota south africa World’s largest car company adapting to its diversified markets
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oyota is not just the world’s largest car company by sales, but a diversified, international corporate leader. The Japanese organisation has an established set of values, beliefs, principles and business methods that act as the lifeblood of the company; known internally as The Toyota Way. Since 1961, Toyota has operated on this principle in South Africa. “We’ve become as much a part of South African culture as the vibrant South Africans that drive our vehicles,” the company says. “With this in mind we’ve shaped Toyota’s culture around positive contribution to the country we love. It’s how we strive to lead the way.”
our challenging goals by engaging the talent and passion of people, who believe there is always a better way,� says Toyota.
Toyota is a worldwide company with a simple vision to deliver. It aims to lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
thE toyota Way
“Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet
Having a presence in so many countries around the world means its crucial to be able to adapt to the market needs of each region. Toyota South Africa is dedicated and
committed to supplying the range of vehicles, parts, accessories and services to meet the requirements of the South African and export markets that it services.
a long-term vision. Toyota uses a Kaizen philosophy to improve business operations continuously, and always drive innovation and evolution.
There are two main pillars that support The Toyota Way: Respect for People - staff and customers alike, and Continuous Improvement. The latter includes meeting challenges head on and having
Another of its mantras is ‘Genchi genbutsu’ which means to go to the source to find the facts, make correct decisions, build consensus, and achieve goals with haste.
toyota touch Like any successful organisation, it has a strong leader at the helm. Toyota President and CEO, Akio Toyoda, is the grandson of the company’s founder, Kiichiro Toyoda. “My focus is on my customers and it all starts with me. I will always
remember that the customer comes first,” Akio says. To this end, Toyota has developed Toyota Touch - an ideal set for its staff which forms the basis of the working habits that provide a reliable and outstanding service. Professionalism, approachability, understanding your customer’s needs, provide on what you promise, provide quality service, always thank your clients - the cornerstones of exemplary customer service.
toyota fiNaNciaL sErVicEs Toyota Financial Services South Africa (TFSSA) launched its products and services to Toyota customers in May 2000 as a Registered Credit and Financial Services Provider. Since then it has been delivering a convenient and professional finance process and a broad range of products to all Toyota customers across South Africa. TFSSA is part of a global network spanning 35 countries. It partners with local experts to enable customers private and business finance and insurance solutions. “Our Toyota and Lexus Dealer point-of-sale structure delivers endto-end customer service across the South African Toyota Dealer
Network,” says the company. “Our Fleet division offers a full range of finance and insurance products for Toyota fleet customers, including full maintenance rental and leasing products and finance and insurance solutions for Hino customers.” Over the past decade, TFSSA has become the Toyota customer preferred credit provider underwriting nearly half of all financed Toyota and Lexus Dealer sales. Toyoda says “We have invested much energy and passion in our quest to become the most admired vehicle finance company in our market. We know that we have achieved our goal through the relentless pursuit of excellence, and we are committed to remain number one.”
Oliver Moy Publisher For enquiries email okm@aubusinesscoverage.com African Business Coverage Issue 9