Profile | By Joseph Olaoluwa
Cleo Anastasia Johnson’s Journey to Becoming a Hospitality and Marketing Maven
Cleo Anastasia Johnson is best known for her drive, her successful track record and commitment to mental health. But these are not enough attributes to define this hospitality and marketing maven. Nevertheless, they give you a glimpse into the foundation of everything she represents.
H
er journey in hospitality began shortly after she obtained a National Diploma in Hospitality Management from Cape Town Hotel School back in 2012. She took up job roles as a Receptionist and Management trainee at The One & Only Hotel, Cape Town and African Pride Melrose Arc Hotel, respectively. These roles served as the perfect springboard to launch her into the world of hospitality and marketing.
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Between 2012 and 2017, she worked with Marriot, Radission Blu before going on to set up Nuecleo, a consultancy firm specialising in social media and marketing strategy for hospitality & tourism businesses that lack marketing infrastructure and a presence in the digital space.
In a video interview with Renuka Methil, the Managing Editor of Forbes Africa, Cleo gave a rare insight on how she started off her own business at a
Starbucks outlet in 2017, by simply talking to a stranger.
“My journey started in 2017. I think it was in January when a certain contract was not working out. About a week later was my last day at the hotel. I thought about going out to India for some six months and just take time for myself to discover what is outside corporate. I tried monetizing a blog to make money, bored with everything else.
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