Interview By Simeon Onoja
Gil Sperling: A Techpreneur Driving Innovations in Africa’s Property Industry
Gil Sperling is the co-founder and co-CEO of Flow, a proptech company that taps into the largest social media platforms to match people with suitable properties in South Africa.
A
t ech whiz, Sperling launched his entrepreneurial career as one of three founding partners of Popimedia, one of Africa’s biggest adtech and performance marketing companies. The business is one of Facebook’s largest marketing partners. Having attained a major milestone in the adtech ecosystem, Gil turned to his next interest, the property industry. He couldn’t overlook the slow pace of technological advancement in this industry. And so he and his co-founder Daniel Levy launched Flow, a proprietary technology which empowers estate agents, tenants and landlords.
Business Elites Africa caught up with Gil on the future of Flow, proptech in Africa and a lot more.
90 | Business Elites Africa / ISSUE 116
www.businesselitesafrica.com
