Insider
Not a One Trick Pony a Multi-skilled Unicorn!
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n average, today’s consumers engage with brands digitally across six or more channels (think email, Facebook, Whatsapp, and rich communication services to name a few). B2B SaaS marketing platform, Insider, stitches the data gathered from each of such channels to offer the best in personalised marketing. Now a ‘Unicorn’, Insider is trusted by one third of the Fortune Global 500. Regional Director for MENA, Leo Thomas, discusses Insider’s success story with Laura Watling.
One platform for individualised, cross-channel customer experiences At Insider, our aim is to simplify the lives of marketers. By using AI, the business is able to connect customer data and predict the end-users next move. By doing so, it can individualise consumer experiences, ultimately creating a far more engaging marketing experience. “Freeing marketers from IT helps them create cap-
Business Enquirer Magazine · Issue 106
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