Airbus
Airbus: Flying into the Future Airbus’ Global Head of Innovation, Christian Lindener, discusses hypergrowth and his new role as CEO of Scale.
A
erospace is an industry that has traditionally operated at the edge of innovation. Over the decades, the sector has incubated many of the game-changing technologies that have shaped our modern world, from commercial and military aircraft
to GPS navigation and the development of advanced materials; it was an early pioneer of 3D printing, and more recently it has been at the vanguard of driving advancement in AI, Industry 4.0, and the development of cutting-edge satellite technology. The tech-centric, competitive nature of aviation and defence means that, to stay ahead, aerospace players recognise the value of innovation and embracing emerging technologies more than most. Indeed, for aerospace titan, Airbus, a root-and-branch commitment to, if not outright obsession with prioritising innovation as a key strategic imperative allowed the company to not merely survive but thrive in a landscape that was dominated by larger, more established US giants like Boeing, McDonnell Douglas, and Lockheed, following its inception in 1969, and has underpinned its journey from industry outlier to industry leader over the 50 years since.
Business Enquirer Magazine · Issue 106
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