Emily in Paris crowned biggest influencer

The Most Influential Pop Culture

New research has revealed which figures, careers and jobs are the most inspiring when portrayed in TV or film - with Emily in Paris proving the most influential show.

Thefindings,pulled togetherbyIrishcasino Slotbox,lookedatthe jobsheldbythemain figuresfeaturedinover 200popularTVshows and films,andconducted a searchanalysisto identify anyrelateduptick in interestfromviewers inspiredbythefigures.

Eachfigurewasthen awardedaninfluence score,reflectingchanges insearchinterestafter eachTVshow/filmdebuted -revealingthebiggest onscreeninspirations.

And although Chicago marketing exec

Emily Cooper has struggled to get comfortable in her career after landing her dream job in Paris, she’s been named the most inspiring figure, with many Emily in Paris fans looking to follow in her footsteps.

After the first episode of the Netflix series aired back in October 2020, Google searches for ‘marketing executive jobs’ increased by 9,900% in the first 24 hours, awarding Emily Cooper the highest influence score of all 200+ figures analysed.

According to the research, Instagramlover Emily Cooper came out as more inspiring than real-life influencer and real estate agent Chrishell Stause, who stars in Selling Sunset.

Fans weren’t just interested in Emily’s career either, as searches for ‘marketing jobs in Paris’ also saw a significant increase (up 3,500%) across the same period.

In fact, media-based jobs proved particularly popular with viewers anytime they were portrayed onscreen, with searches for ‘journalism jobs’ also rising 9,900% after Netflix drama The Journalist hit screens early last year.

Another standout rise in interest was attributed to The Wolf of Wall Street (2013), which saw searches for ‘stockbroker jobs’ skyrocket, alongside searches for 'Wall Street’ jobs’ - despite main figure Jordan Belfort’s career falling apart and resulting in jail time.

Other figures that struck a chord with fans were folk musician Colm Doherty from The Banshees of Insherin, which resulted in a rise in searches for ‘how to learn music’, as well as Glass Onion’s Benoit Blanc, who inspired an influx of interest around private investigators.