ENERGISING EVERYBODY IN EVERY WAY

From humble beginnings in its first office in Leeds, Boost Drinks has grown to become an awardwinning functional drinks supplier and marketer.

BOOST

PROJECT

DIRECTED BY: GLEN NEWTON

ARTICLE

WRITTEN BY: LAURA WATLING

Not only that, Boost has earned its stripes as a top three brand in each of its categories - Energy Stimulation, Sport, Protein, and Iced Coffee, and is market leader in Northern Ireland.

With British heritage firmly in its DNA, through its relationships with the independent retail sector, wholesale partners and events, Boost can be found internationally, too.

Leading the 35-strong SME, CEO Simon Gray founded the business straight out of university, and hasn’t looked back since. With partnership at its core, Simon’s driving a strong culture throughout the business, as it steps into a period of change.

Together We Succeed

With over 20 years in business, at the close of 2022, AG Barr (known for brands such as Irn Bru and Rubicon) announced the buy-