Natoya Rimmer Global Head of Accounts natoya.rimmer@busenq.com
DATA ANALYSIS
Kumar Nil-Khan Senior Data Strategy kumar.nilkhan@busenq.com
Simon Ferrening Production Manager Commercial Performance Analysis
SOCIAL MEDIA TEAM
Anita Terrell Social Media Manager anita.terrell@busenq.com
Lee Dixon Social Media Manager lee.dixon@busenq.com
HR
Susan Tumelty HR Partnered Company info@hrdept.co.uk
LEGAL
Chloe Bird Birketts LLP Norwich
EDITORIAL
Laura Green Editor in Chief laura.green@busenq.com
Eloise Perry Business Editor ellie.perry@busenq.com
Catherine Lafferty Business Editor catherine.lafferty@busenq.com
PRODUCTION
Remo Savino Production Assistant remo.savino@busenq.com
DESIGN
Jamie Bolton Head of Design jamie.bolton@busenq.com
Shah Abbas Head of Video & Content Creation shah.abbas@busenq.com
WEBSITE PHOTOGRAPHY
Matt Hardwick Online Website Manager matt.hardwick@busenq.com
Didie Nturo Lead Photographer didie.nturo@busenq.com
The House Advantage: Your Edge in the iGaming Business World Launch Edition – February 2025 | Issue 001
Welcome to the first edition of iGaming Enquirer – The House Advantage: Your Edge in the iGaming Business World! This editions brings you exclusive insights, industrydefining innovations, and powerful stories from the front lines of iGaming. From trailblazing technology and market expansion to industry transformation, this issue puts the spotlight on the visionaries shaping the future.
Entain – Mastering the Game of Global Expansion
For many, the iGaming industry represents the ultimate career dream, but behind the flashing lights and high stakes lies an intricate world of regulations, cutting-edge technology, and ever-evolving player expectations. Steve Degiorgio, Director of Gaming Revenue, Nordics and Baltics at Entain Group, leads the charge in this fast-paced environment, steering one of the world’s largest sports betting and gaming companies toward new frontiers and sustained growth.
With nearly 15 years of experience spanning VIP management, player retention, and commercial strategy, Degiorgio reveals how Entain is redefining success—balancing established market leadership with ambitious expansion into bold, untapped territories.
Casumo: Breaking Boundaries in iGaming Innovation
2023 marked a pivotal turning point for one of Europe’s most disruptive and innovative gaming platforms—Casumo. A complete C-suite overhaul has ushered in a new era of speed, agility, and technological brilliance, led by Chief Technology Officer Cristina Turbatu.
“It’s an incredibly exciting time for Casumo,” says Cristina, who has driven a 70% improvement in front-end responsiveness since joining in 2023. With over a decade of experience in tech and innovation, Cristina is spearheading a game-changing approach, fostering a culture of inclusivity, creativity, and data-driven decision-making—all designed to propel Casumo to the forefront of iGaming excellence.
Playson: Harder, Better, Faster, Stronger
– The Future of iGaming Tech
As iGaming races toward an era of unparalleled digital transformation, Playson is setting new standards for technological excellence and innovation. Since its inception in 2012, this powerhouse content provider has reinvented itself under the leadership of Chief Technology Officer Oleksii Mylotskyi, who joined in 2019.
With a visionary approach to software engineering and cutting-edge development, Mylotskyi has orchestrated a technological renaissance at Playson, ensuring seamless performance, next-gen gaming experiences, and unrivaled efficiency. His expertise in overcoming industry challenges and pioneering future-forward technology has cemented Playson’s status as a true industry leader.
Our launch edition celebrates the fearless innovators, bold leaders, and unstoppable forces shaping iGaming’s future. The industry is evolving faster than ever—are you ready to stay ahead of the game? Enjoy the read!
If you have a business story you wish to share in 2024/5, please contact our Head of Production via production@busenq.com
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All roads lead to Rome: SiGMA Central Europe
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News: Live Streaming Integration
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Casumo: A Vision For the Future of i-Gaming
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KPMG: Shaping the iGaming Landscape: KPMG in Malta’s Strategic Role Under Russell Mifsud
Playson: Harder, Better, Faster, Stronger: Where Technology Can Bring You
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Q&A: Greentube Mynt’s Bernd Baumert, Director of Games Production and Operations
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News: How Oracle Cloud Powers the Industry’s Explosive Growth
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Finductive: Driving Innovation and Partnerships in the iGaming Industry
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Clarion Gaming: The Powerhouse Shaping iGaming’s Future
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Genesys: Transforming Customer Experience with Innovation and Empathy
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Cloudflae: Transforming iGaming through CuttingEdge Cloud Solutions
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Blocksport AG: Breaking New Ground
All roads lead to Rome: SiGMA Central Europe has a new location
Partner Update: SiGMA
Following discussions with the highest echelons, Rome, the Eternal City, is set to host the next SiGMA Central Europe conference from November 3–6, 2025. This strategic move places the flagship event in Europe’s fastest-growing gaming market, with the 2025 edition set to make its permanent home at the Fiera Roma, one of the largest and most prestigious expo venues in Europe.
The conference will bring together over 30,000 delegates, 1,000 sponsors and exhibitors, and 550 expert speakers for a summit that blends business with pleasure seamlessly.
La dolce vita: Where history, culture, and innovation converge
Setting the stage for the future of gaming, the city’s spirit still thrives on a thirst for innovation and invention, fuelling Rome´s reputation as an unequalled hub of influence and entrepreneurship. A rich cultural legacy that is still very much alive
brings an enviable backdrop for those seeking the epicurean pleasures offered by the dolce vita lifestyle.
A feast for history lovers, landmarks from the iconic Sistine Chapel to the imposing Colosseum line its streets. Although today battles will be fought on the conference stage, with startups going head-tohead during the Startup Pitch – and its gladiators hailing from up-and-coming new businesses.
Deeply rooted culinary traditions have helped put the country on the map for food lovers. Softly lit streets lined with cosy trattorias and rooftop bars segue into the upscale dining rooms of Michelin-starred restaurants, providing plenty of options for SiGMA Central Europe´s evening calendar of networking events.
Huge
market size and untapped potential
As the largest untapped online gambling market in Europe, Italy offers unparalleled
growth opportunities for the industry. Recent market research reveals that Italy boasts the second-highest total gambling market revenue in Europe, worth an impressive €16 billion. However, only 25% of this revenue is currently generated through online platforms, leaving a substantial €12 billion in offline gambling that remains largely untouched by the online market.(EGBA – European Online Gambling Key Figures 2022 Edition)
Italy’s online gambling industry is set to achieve a revenue of €2.89 billion in 2024, reflecting a robust growth trend in the sector. According to Statista, Italy’s online gaming industry also has an anticipated annual growth rate of 5.52 percent from 2024 to 2029, and the market is expected to reach €3.78 billion by the end of the forecast period. This growth includes a projected revenue of €1.54 billion for the online casino segment alone in 2024.
This vast potential, in tandem with evolving player preferences, makes Italy a prime target for online gambling operators looking to expand. By bringing SiGMA Europe to Italy, the event aims to play a pivotal role in driving this market shift, positioning itself at the forefront of the country’s online gambling revolution.
SiGMA’s presence will help operators tap into this massive opportunity, fostering connections, innovation, and growth while unlocking significant business prospects for online gambling platforms eager to enter this highpotential market.
Rome has also emerged as a top European city for digital entrepreneurship and startup growth. Italy, the continent’s fastest-growing country in venture capital investment, has seen funding soar. Initiatives like the Houses of Emerging Technologies underscore the nation’s commitment to fostering groundbreaking ideas, making Rome a prime destination for financial and technological advancement.
Fiera Roma: Room to grow
The event will be held at Fiera Roma, one of Europe’s premier exhibition centers. Boasting 10 pillar-free pavilions and a conference center with 13 meeting rooms, the 100,000 square metre venue accommodates up to 60,000 participants, ensuring an ideal setting for SiGMA’s extensive agenda, which will take place for the first time across 4 conference stages.
With 75,000 square metres already sold out, the decision to launch the event is a testament to SiGMA’s rapid growth, positioning the brand as a global leader in the online and land-based Gaming sector.
From 1,500 in 2014 to 27,000 delegates in 2024, SiGMA´s journey is underpinned by a philosophy that demands forward thinking.
Additionally, a full 10 days of expo set up is secured – more than any other large expo – allowing exhibitors more room for creative booth set ups, and maintaining the high standards of excellence SiGMA has become known for.
Connected and central
Hosting SiGMA Central Europe in Rome also offers the advantage of easy accessibility, thanks to its metro train system and 2 main airports; the Leonardo da Vinci International Airport, which has been ranked Europe’s best 6 years in a row, and Ciampino.
The Leonardo da Vinci International Airport
Leonardo da Vinci International Airport, the largest in Italy’s capital, stands out for its exceptional passenger services, cutting-edge technology, and efficient infrastructure. Recognised as Europe’s most punctual airport, it has won the Best Airport Award for a record seven consecutive years and holds Skytrax’s prestigious 5-star rating for service quality. In 2022, the airport inaugurated Molo A, a state-of-the-art boarding area with 23 gates. The airport is connected to Rome via the Leonardo Express, and is just 8 minutes away from the Fiera Roma, which itself is an easy 30 minutes from the city centre.
All roads lead to Rome in 2025 as SiGMA Central Europe sets the stage for innovation and collaboration in one of Europe’s most promising gaming and tech landscapes.
www.sigma.world/europe
Live Streaming Integration
Bridging iGaming and eSports Audiences
In the fast-paced world of iGaming, where online casinos and sports betting platforms are constantly innovating to capture player attention, one emerging trend is rewriting the rules of engagement: live streaming. The integration of live streaming into iGaming platforms is not only revolutionizing user experiences but also bridging the gap between the worlds of online betting and eSports, creating a powerful synergy that benefits operators, players, and content creators alike.
The Appeal of Live Streaming in iGaming
Live streaming has become a dominant force in entertainment, with platforms like Twitch and YouTube driving millions of viewers daily. For iGaming operators, the appeal lies in the immediacy and authenticity that live streaming offers. Watching a live dealer shuffle cards in real-time or observing a high-stakes slot tournament streamed directly to an audience brings an unprecedented level of transparency and excitement to online gambling.
Evolution Gaming, a pioneer in live casino technology, has set a benchmark by offering immersive experiences such as live roulette and blackjack. Players are no longer interacting with algorithms but with real people in real-time, fostering trust and a deeper emotional connection. Similarly, operators like Betway and 888casino have capitalized on live streaming to host exclusive events and tournaments, drawing in dedicated player bases.
eSports Meets iGaming: A Natural Convergence
The eSports industry, with its multi-billiondollar valuation, is an ecosystem built on live streaming. Competitive games like Counter-Strike: Global Offensive (CS:GO) and League of Legends draw millions of viewers for major tournaments, with platforms like Twitch and Facebook Gaming serving as primary broadcasting hubs. For iGaming operators, tapping into this established audience is a logical step.
Companies such as Unikrn have been at the forefront of this convergence, offering betting markets on eSports events while integrating live streams directly into their platforms. By doing so, they provide users with a seamless experience— allowing them to watch matches and place bets without leaving the interface. Similarly, Bet365 has expanded its offerings to include live-streamed eSports tournaments, recognizing the potential to attract a younger, tech-savvy demographic.
The Business Case for Live Streaming Integration
From a B2B perspective, the integration of live streaming offers operators several advantages:
Enhanced User Engagement: Realtime interaction keeps players engaged longer, increasing session times and, ultimately, revenue. Live chat features, popular in eSports streams, are now being implemented in iGaming to foster community interaction.
Data-Driven Personalization: Streaming platforms generate vast amounts of data, from viewing habits to betting patterns. This data enables operators to offer personalized promotions and tailor experiences to individual users.
Cross-Promotion Opportunities: By partnering with streaming platforms and eSports organizations, iGaming companies can leverage crosspromotional opportunities to reach untapped audiences.
Brand Authenticity: Live streaming’s unfiltered nature lends authenticity to brands, an essential factor for building trust in the highly regulated gambling industry.
Challenges in Implementation
While the benefits are clear, integrating live streaming into iGaming platforms comes with its challenges. Licensing and compliance remain top concerns, as operators must navigate varying regulations across jurisdictions. Additionally, technological hurdles, such as ensuring low-latency streams and managing server loads during peak times, require significant investment.
Companies like Kindred Group and Entain are addressing these issues head-on, partnering with technology providers to develop scalable solutions. For example, advanced Content Delivery Networks (CDNs) are being employed to minimize latency and ensure high-quality streams, even for users in remote locations.
Spotlight on Innovation: Interactive Betting Experiences
One of the most exciting developments in live streaming integration is the rise of interactive betting experiences. Platforms such as DraftKings are experimenting with features that allow users to place bets directly within a live stream, blurring the lines between watching and wagering. This innovation not only enhances user convenience but also opens up new avenues for engagement.
Another noteworthy example is Pinnacle, which has introduced features that let bettors access real-time statistics and analytics alongside live streams. By providing actionable insights during games, Pinnacle empowers users to make informed betting decisions, creating a more dynamic and rewarding experience.
The Future: A Unified Ecosystem
The integration of live streaming into iGaming is just the beginning of a broader trend toward creating unified ecosystems where entertainment and betting coexist seamlessly. Imagine a platform where players can watch their favorite eSports teams compete, interact with influencers, and place bets—all without switching between apps or tabs.
To achieve this vision, collaboration between iGaming operators, technology providers, and content creators will be essential. Companies like Pragmatic Play, known for their innovative live casino offerings, and Greentube, a leader in interactive gaming solutions, are likely to play pivotal roles in shaping this future.
Live streaming is no longer just an addon feature for iGaming platforms; it’s a game-changer. By bridging the gap between iGaming and eSports audiences, operators have the opportunity to tap into new markets, drive engagement, and redefine the player experience. As technology continues to evolve and consumer expectations rise, the successful integration of live streaming will become a critical differentiator for iGaming companies looking to stay ahead in this competitive industry.
How Oracle Cloud Powers the Industry's Explosive Growth
The global gaming industry is experiencing unprecedented growth, with revenues projected to surpass $196 billion by 2022.
This rapid expansion is driven by technological advancements, evolving business models, and an ever-increasing demand for immersive gaming experiences. To navigate this dynamic landscape, gaming companies are turning to robust cloud solutions that offer scalability, performance, and security. Oracle, a leader in cloud infrastructure, provides a comprehensive suite of services tailored to meet the unique needs of the gaming industry.
Building Games in the Cloud
Developing and deploying games require a flexible and powerful infrastructure capable of handling demanding workloads. Oracle Cloud Infrastructure (OCI) offers compute instances that provide the necessary flexibility, scaling, and performance for gaming applications. From virtual machines (VMs) to bare metal servers with Remote Direct Memory Access (RDMA) and GPU VMs, OCI caters to a wide range of gaming workloads.
A critical aspect of online gaming is network performance. OCI's secondgeneration non-blocked network ensures secure connections through customizable isolated virtual cloud networks (VCNs). This architecture minimizes latency and enhances the gaming experience for players worldwide. Additionally, OCI's competitive data egress charges enable gaming companies to save significantly on data transfer costs.
Data management is another cornerstone of game development and operation. OCI provides low-cost, high-performance storage solutions, including local, object, file, block, and archive storage. These services allow gaming companies to safely store and manage game and user data efficiently, ensuring quick access and reliability.
Security and Data Science Integration
In an industry where user data is invaluable, security is paramount. OCI's security-first design incorporates builtin controls, such as isolated network virtualization, to protect sensitive information. This architecture ensures that gaming companies can safeguard their data against potential threats, maintaining player trust and compliance with data protection regulations.
Leveraging data science is essential for delivering personalized gaming experiences. OCI enables the integration of disparate data sources, accelerating game development and enhancing player engagement. By utilizing Oracle Data Science services, gaming companies can analyze player behavior, preferences, and trends to tailor experiences that resonate with their audience.
Real-Time Analytics for Gamer Engagement
Understanding player behavior and engagement is crucial for the success of any game. Oracle Analytics Cloud delivers real-time insights, allowing gaming companies to process relevant data, evaluate predictions, and make informed decisions swiftly. This capability is vital for driving gamer acquisition, engagement, and retention in a highly competitive market.
Case Study: Mynet's Success with Oracle Cloud
Mynet, a Japan-based mobile gaming company, exemplifies the benefits of adopting Oracle Cloud solutions. Specializing in acquiring and revitalizing existing game titles, Mynet sought to enhance profitability and extend the lifespan of their games. By migrating to Oracle Cloud Infrastructure, Mynet achieved significant improvements in performance and cost efficiency.
Hiroshi Matsumoto, Director and Head of Game Service Business Department at Mynet, stated, "We’ve been able to achieve cloud cost reductions of about 80% in most of these game titles."
This substantial reduction in operational costs allowed Mynet to invest more resources into game development and player engagement strategies.
Furthermore, Oracle's data analytics capabilities enabled Mynet to leverage big data expertise, optimizing game
performance and enhancing user experiences. The integration of Oracle's cloud solutions facilitated Mynet's goal of connecting people through mobile games, contributing to their expansion in the global gaming market.
Enhancing Financial Processes with Oracle Cloud ERP
Beyond game development and deployment, Oracle offers solutions to streamline financial processes within gaming companies. Oracle Cloud ERP provides tools to drive finance transformation, offering greater visibility and insights into corporate and production financials. This integration simplifies financial operations, enabling gaming companies to focus on innovation and growth.
MGM Resorts International, a global hospitality and entertainment company, selected Oracle Cloud Applications to modernize their financial systems. By moving their core business processes to the cloud, MGM Resorts enhanced their
ability to rapidly evolve offerings and improve customer experiences. The agility provided by Oracle's cloud technology was instrumental in their digital transformation journey.
Creating Impactful Experiences for Digital-Savvy Gamers
Today's gamers expect personalized and seamless experiences. Oracle's suite of cloud services empowers gaming companies to meet these expectations by launching direct-to-consumer (D2C) offerings, increasing market share, and attracting new players. By utilizing Oracle's customer data platforms and analytics, companies can gain a comprehensive understanding of their audience, enabling the delivery of hyper-personalized services and offers.
Understanding who the best gamers are and how to reach them is facilitated through Oracle's advertising solutions. These tools ensure that digital advertisements are seen by real people, not bots, allowing companies to
confidently assess the effectiveness of their marketing strategies. Combining online, offline, and third-party data with artificial intelligence and machine learning, Oracle helps create a unified, dynamic view of fans and gamers, enhancing engagement and loyalty.
The Future of Gaming with Oracle Cloud
As the gaming industry continues to evolve, the need for scalable, secure, and high-performance infrastructure becomes increasingly critical. Oracle's commitment to innovation positions it as a valuable partner for gaming companies seeking to navigate the complexities of the digital landscape. By providing comprehensive cloud solutions that address the multifaceted needs of game development, deployment, and operation, Oracle enables companies to focus on what they do best: creating engaging and immersive gaming experiences.
www.oracle.com/uk/cloud
Top 10 CTOs in iGaming
Chris Armes (High 5 Games) Giedrius Vegele (BetGames)
Appointed as CTO in March 2023, Chris Armes has been instrumental in enhancing High 5 Games’ technology strategy. With a background in managing global engineering teams and experience at SG Digital and Gaming Innovation Group, Armes focuses on balancing product development with customer needs, ensuring the delivery of high-quality gaming solutions.
In August 2024, BetGames welcomed Giedrius Vegele as their new CTO. Vegele brings extensive experience in developing and implementing technology solutions, having held senior positions at Rocket Software and Metasite. At BetGames, he is leading the development of innovative games aimed at enhancing player engagement and bridging the gap between sports bettors and casino players.
Dan Whiteley (Bede Gaming)
Dan Whiteley joined Bede Gaming as CTO in July 2023, bringing 25 years of experience in complex technology solutions and digital products. His previous roles at Jugo, CTS, and Flutter have equipped him with expertise in digital transformation and product engineering. At Bede Gaming, Whiteley is driving the company’s technology strategy, focusing on delivering cuttingedge solutions in the iGaming market.
Nemanja Maric (Fincore)
Appointed as CTO of Fincore, the company behind the Tri Software tech stack, Nemanja Maric has over 17 years of experience in technology and innovation. His leadership roles at Astria and Asseco have been marked by fostering collaborative and forwardthinking environments. At Fincore, Maric is aligning technology with broader business objectives, driving strategic initiatives, and overseeing software development teams.
ten
Aditya
Bhushan
(spire Global)
Aditya Bhushan joined Aspire Global as CTO in 2020 from NetEnt. He manages the technology department, including operations and development teams, IT, and security. His role was crucial during the merger with NeoGames and the subsequent integration work, creating an iGaming powerhouse that now incorporates the BtoBet sportsbook and Pariplay iGaming platform. Bhushan leads by example and plays a central role in Aspire Global’s continued expansion.
top ten ctos
Peter Frey (Betsson Group)
Serving as both Chief Product Officer and Chief Technology Officer, Peter Frey has been with Betsson Group since the 1990s. He has overseen the company’s transition from land-based casinos to online gaming, emphasizing the importance of providing innovative products and the best customer experience in the industry. Under his leadership, Betsson Group has expanded its global presence and technological capabilities.
Eamonn Beardsley (Sky Betting & Gaming)
Eamonn Beardsley joined Sky Betting & Gaming in December 2022 after over six years at Paddy Power Betfair. He is responsible for driving the operator’s content strategy forward, ensuring that the company’s content is engaging, innovative, and effective in driving business growth. His extensive background in the gaming industry has been instrumental in maintaining Sky Betting & Gaming’s position as a leading iGaming operator in the UK.
Steve Beason (Scientifi Games)
Returning to Scientific Games in June 2022 after a six-year absence, Steve Beason serves as the company’s Chief Technology Officer. With over 40 years of industry experience, including roles at Inspired and the Hong Kong Jockey Club, Beason is leading Scientific Games’ focus on the lottery sector and the expansion into digital products. His leadership is pivotal as the supplier enhances its existing product lines under a new leadership team.
Cristina Turbatu (Casumo)
Cristina Turbatu serves as the Chief Technology Officer at Casumo, where she brings a wealth of experience in driving digital transformation and technological innovation within the iGaming sector. Her leadership is instrumental in overseeing the development and implementation of Casumo’s cutting-edge technology stack, helping to deliver seamless and engaging user experiences across multiple platforms. Cristina is particularly focused on scalability, security, and enhancing the player journey.
David Wang (Playtech)
David Wang is the Chief Technology Officer at Playtech, one of the world’s leading iGaming software providers. With extensive experience in technology strategy and product development, Wang leads Playtech’s innovation efforts, focusing on the integration of advanced AI, data analytics, and cloud technologies into the company’s platform. His work supports Playtech’s vision to create a seamless and personalized gaming experience for players while ensuring operational excellence for operators across the globe.
top ten ctos
In the dynamic iGaming industry, Chief Technology Offiers (CTOs) play a pivotal role in driving innovation and ensuring seamless gaming experiences. As of 2025, these CTOs have distinguished themselves through their leadership and contributions.
Let me Entain you
Working in the gaming industry is many a teenager’s idea of heaven but it’s not quite as simple as it looks. In an industry sprawling across the globe there are a daunting number of regulations with which to comply and customers to satisfy at a time of constant technological change.
Steve Degiorgio, Director of Gaming Revenue, Nordics and Baltics, at Entain Group, one of the world’s largest sports betting and gaming groups, has the enviable but also challenging task of driving long-term growth in a successful business in these regions but also into other markets.
He describes himself as a person who’s very passionate about delivering a successful result to both the business and its clients alike.
He began his career in online gaming, just shy of 15 years ago but his roots in the industry lie within the glitzy world of VIP management, where as a VIP host, his role was to build strong, long-lasting relationships with customers.
The landscape of course back then was an entirely different one. No less interesting than today, but different. He then moved over to player retention as a whole aiming to apply that same knowledge and experience gained within VIP to the entire player base, both of which he says were fantastic experiences spanning quite a few years. He currently works on the commercial side of the business and is involved with revenue and third-party partnerships.
Steve has now been in the gaming industry long enough to be sure Entain’s path ahead must be plotted carefully.
“The key for us is long-term sustainable revenue, in order to ensure continuous development and evolution of a successful business,” he says.
This means the group eschews anything that might lead to player burnout or irresponsible gambling, all the while emphasising safety and security for players. Degiorgio stresses that vital to every strategy Entain deploys is its duty of care to players and customers.
“At Entain we are leaders in responsible gambling, social responsibility and player protection practices,” Degiorgio emphasises, adding: “Not only because these are important values but because we truly believe in providing our audiences with an offering which is not only innovative and entertaining but above all offered within a safe environment for all our players to enjoy.”
It is these values that make for the most vital of backbones for any commercial enterprise, the loyal customer base. It’s a relationship of mutual interdependence. Entain looks after the customers and the customers look after Entain.
Degiorgio says: “With my roots in VIP management, I always carry that mantra with me that everything that is being created should be done with the end user’s satisfaction in mind. And I believe this way of thinking has shaped me as a manager.”
This is a time when, Degiorgio notes, so much customer engagement takes place online via game recommendation engines and player portals and the centrality of customer experience is core to Entain’s vision. To that end it frequently surveys customers about its products and services. It also holds focus groups in which different demographic groups are quizzed on what the company is doing well and not so well and where it can improve.
No less important to Entain’s offering is technology, which is steadily building up the gaming landscape of tomorrow. Degiorgio says: “Gamification extends far beyond just aesthetic engagement; I believe it begins with mechanics before aesthetics.”
‘Technology and its evolution have thrust operators forward at such a pace, with such incredible opportunities to enhance and heighten player experience.”
“Fluidity and ease of navigation, both on mobile and desktop have become key to capitalizing on player retention and combating churn.”
“At Entain (Nordics & Baltics), we pride ourselves in deploying a second- to- none, fluid navigation paired with evolving tools designed to maximize customer loyalty and retention.”
Interactivity for Entain’s customers and their real time gaming experience is at the
heart of the service it provides today’s tech savvy consumers. As players are constantly directly and indirectly interacting with the system, all while keeping track of their progress in real time, the Entain universe and its customers make for a hive of rapid continuous leisure activity.
This generates an infectious buzz among those who work for Entain, Degiorgio feels.
He says: “There is this hunger amongst people in the industry always to develop something better and it’s really exciting to be a part of that and I mean, also on that subject, never in my opinion has there been a time more than at present when user experience and UI are such crucial driving forces within this sector especially as an operator.”
Gaming is a universal leisure activity but that brings with it a new set of challenges as the sector has to operate within a multiplicity of different jurisdictions with multiple different regulations and
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We put on a fantastic show in live casino – and we’re making it even better. Pragmatic Play offers an outstanding selection of traditional table games and original game shows. Our strategy to twist, transform, and elevate content ensures that we deliver unique gaming experiences to players. We supply exceptionally well-crafted products that are designed to attract and retain all audiences, from novice and casual players to more experienced high rollers.
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Sports betting, crash games, promotions, and more
Pragmatic Play offers much more than award-winning slots and live casino content. In addition to a growing range of bingo and virtual sports games, we have expanded our new sportsbook offering to include horse racing and football player markets – this after going live in Spain, Germany, and the UK via DAZN Bet.
We also recently launched our third crash game, High Flyer, which brings dual bet spots and multipliers of up to 1,000,000x to this growing niche sector.
In live casino, we complement an ever-growing range of premium products with support for dedicated studios, giving some of the biggest operators the chance to create and host their own physical live casino environments. As this isn’t a viable option for all operators, we developed Smart Studio, which uses advanced technology to provide a faster, more cost-effective way to brand
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consumer needs. Entain has to be nimble in adapting to these challenges with a range of strategies to retain customers.
Aside from adhering strictly to the regulations implemented by the individual regulators of each market in which it operates, key for Entain has been maintaining a level of flexibility within each market. Degiorgio has learned that what the company builds and develops for one market will not necessarily have the same impact in another.
“We retain that level of flexibility within our offering, which allows us to target specific markets independently whilst, of course, always being compliant within each jurisdiction in which we operate.”
As an international business not only does Entain have to take into account the full range of regulations governing its industry across the globe but with a vast customer base it also has to perform an adept juggling of differences in player needs and desires. Degiorgio has put a lot of thought into the things that motivate players and what they want to get out of their gaming experience. It’s serving the company well.
www.entaingroup.com
crucial driving forces especially as an operator.”
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Navigating Innovation and Responsibility: A Conversation with Entain’s Steve Degiorgio
The iGaming industry has seen incredible growth over the past decade, becoming a hub of innovation, creativity, and competition. At the center of this vibrant landscape is Entain, a global leader in sports betting and gaming. I had the opportunity to sit down with Steve Degiorgio, Entain’s Head of Gaming Revenue for the Nordics and Baltics, during this year’s buzzing SiGMA conference.
With nearly 15 years in the gaming industry, Steve has a wealth of experience and insight. From his journey within the industry to Entain’s strategies for innovation and responsibility, our conversation covered it all. Here's an inside look into the strategies and values that drive one of the most dynamic companies in iGaming.
Project directed by: Jessica Collins, Director of Media and PR at iGaming Enquirer
SiGMA: A Hub for Collaboration and Connection
Fresh off a series of meetings and networking events, Steve described the atmosphere at SiGMA as electric.
“SiGMA is always busy and exciting,” he began. “It’s a fantastic opportunity to connect with partners and colleagues you’ve only spoken to remotely. Plus, it’s great to catch up with old friends and make new ones. It’s all about collaboration.”
For Steve, the biggest takeaway is the chance to build relationships. “Putting faces to names is invaluable. We often have countless conversations with partners and colleagues throughout the year but rarely meet in person. Events like these bring people together, making collaboration more personal and effective.”
Steve Degiorgio and Jessica Collins
Entain Nordics & Baltics: A Safe and Engaging Gaming Environment
Entain is a global powerhouse in sports betting and gaming, and its footprint in the Nordics and Baltics reflects a strong commitment to innovation, sustainability, and responsibility. Steve oversees the commercial operations in these regions, working to ensure both growth and player satisfaction.
“Our goal is to be a driving force in innovation and entertainment,” Steve explained. “But everything we do is built on the foundation of safety and security for our players.”
Entain’s approach combines cuttingedge technology with a strong focus on responsible gaming. The company delivers immersive, best-in-class experiences while ensuring players can enjoy these safely. This balance of entertainment and ethics sets Entain apart in a crowded market.
A Career Rooted in Relationships
Steve’s journey to his current role is as engaging as the industry itself. With nearly 15 years of experience, he has worn many hats, each adding a unique layer to his expertise.
“I started in VIP,” he recalled. “My job was to build and retain strong relationships with our biggest players. I was fortunate to host events around the world, creating memorable experiences for our VIPs.” Over time, Steve transitioned from VIP management to player retention, expanding his focus to the broader customer base.
“Moving from a niche segment to managing retention strategies for the entire player base was a fascinating challenge,” he said. “It required adapting strategies to different segments, but with the help of a great team, it was a rewarding experience.”
Now, as Director of Gaming Revenue, Steve focuses on commercial growth, working closely with third-party providers to drive success.
“It’s a different section of the business, but just as interesting,” he said. “Collaboration and innovation remain at the heart of everything we do.”
Sustainability
at the Core of Strategy
A recurring theme in our conversation was sustainability. Steve emphasized the importance of building long-term strategies that ensure both business success and player well-being.
“For us, sustainability isn’t optional - it’s essential,” he asserted. “Whether it’s responsible gambling, player protection, or avoiding burnout, every strategy we deploy is designed with longevity in mind.” This philosophy extends to Entain’s regulatory approach. Operating in the highly regulated markets of the Nordics and Baltics requires careful navigation of compliance requirements.
“There’s no one-size-fits-all solution,” Steve explained. “Each market has its own regulations, and what works in one may not work in another. Flexibility is key. We design our systems to adapt to local requirements while maintaining compliance across the board.”
Innovating Loyalty and Engagement
Entain has set a high bar for player engagement, particularly in the Nordic market. By implementing a fully pay-andplay system, the company has streamlined the gaming experience.
“In the Nordics, speed and flexibility are paramount,” Steve said. “Our pay-and-play system eliminates lengthy registration and verification processes, giving players immediate access to our full suite of content.”
This system also includes a real-time loyalty program, allowing players to track their progress and redeem rewards without interrupting their gameplay.
“Everything happens in real-time,” he continued. “Players don’t need to leave the game or navigate through multiple screens. It’s a seamless experience that keeps them engaged.”
This innovative approach not only enhances player satisfaction but also reinforces Entain’s commitment to providing user-friendly and engaging solutions.
The Power of Partnerships
For Steve, strong partnerships are integral to Entain’s success. From game providers to local collaborators, these relationships enable the company to deliver innovative solutions and maintain a competitive edge.
“Partnerships are essential,” he said. “No one can succeed alone in such a vast and complex industry. We rely on our partners for their expertise, and together, we achieve mutual growth and success.”
Steve highlighted the importance of shared knowledge, explaining how partners often provide insights that Entain uses to refine its strategies.
“They have a bird’s-eye view of trends and player preferences across entire networks,” he said. “This information helps us deliver the best possible experiences for our players.”
Player Protection: The Ethical Imperative At the core of Entain’s operations is a commitment to ethical practices and player protection. Steve spoke passionately about the company’s proactive approach to responsible gaming.
“Player safety is not just a duty—it’s the foundation of a sustainable business,” he said. “We monitor player activity, ensure responsible behavior, and intervene when necessary. It’s about creating a safe environment where players can enjoy themselves without risk.”
This focus on responsibility extends to every aspect of Entain’s operations, from game design to customer support.
“If you want to deliver a sustainable business, you must prioritize player safety,” he emphasized. “Our goal is to prevent burnout and promote ethical gaming practices across the board.”
Looking Ahead: Growth and Innovation
As we wrapped up, Steve shared his excitement for the future. Entain’s plans include expanding into new markets, enhancing existing partnerships, and continuing to innovate in player engagement and loyalty systems.
“2025 is shaping up to be an exciting year,” he said. “We’re constantly looking for ways to stay ahead of the curve and deliver meaningful experiences for players while maintaining our commitment to responsibility.”
Steve also expressed gratitude for the collaborative efforts that drive Entain’s success. “None of this would be possible without our partners, both internal and external. It’s a team effort, and I’m proud to be part of such a forward-thinking organization.”
A Vision for the Future
From his early days in VIP management to leading Entain’s operations in the Nordics and Baltics, Steve Degiorgio exemplifies the leadership and innovation that define the iGaming industry. His unwavering focus on sustainability, responsibility, and player satisfaction ensures that Entain remains at the forefront of the digital gaming revolution.
As the industry continues to evolve, one thing is certain: with leaders like Steve at the helm, the future of iGaming looks brighter than ever.
www.entaingroup.com
A Vision for the Future of i-Gaming
“It’s a very exciting time to be a part of the business,” said Casumo’s Chief Technology Office (CTO), Cristina Turbatu, who joined the company in July 2023 as part of a complete C-suite overhaul.
The change of leadership has reignited a spark within the company to push boundaries and drive innovation within the i-gaming industry.
Forming part of Casumo’s vibrant, new identity, it has made significant investment into its front end, which has seen responsiveness improve by up to 70%.
“The business has seen a real turnaround in the last year and I am thrilled to be part of a team pushing boundaries,” shared Cristina, “we’re looking forward to measuring the impact that the changes we are making have had”.
2023 saw pivotal change for one of Europe’s most innovative online gaming platforms, Casumo.
Project directed by:
Written by: Laura Green Jess Collins
Causumo
CTO Cristina Turbatu
Following over a decade working in technology and innovation, CTO Cristina joined Casumo to support the business in building a robust technology strategy which is secure and scalable, ensuring ongoing growth of the business and its capabilities.
Inheriting a team which needed a renewed sense of guidance and purpose, Crisitna has imparted a culture of inclusivity, innovation, and decisiveness within her team, whilst also prioritising creativity.
“It’s also crucial that tech development isn’t isolated, and so I drive an environment of transparency, opencommunication, and cross-functionality,” explained Cristina.
Cristina also highlighted the internationality of the technology team, which fosters an environment of kindness and challenge with respect.
Despite Cristina’s focus on creativity, she also highlighted the importance of utilising data to drive improvements.
Partnerships Optimise Security
Casumo, which holds licences in Matla, the UK, Sweden, and Spain, offers gamers distinctive and innovative online casino experiences, as well as sports betting.
With this in mind, it is crucial that the business implements banking standards to ensure security for its customers. To support this, in 2023 Casumo migrated its platform to Google Cloud, in a move which Cristina described as a “game changer”.
“Our relationship with Google Cloud and their sales partner in Malta, AmagisTech, has been a true partnership, with their team offering a lot of support and training to ensure a smooth transition and enabling us to build a more robust platform,” she said.
Casumo has developed a rigorous protocol to ensure Casumo gamers can enjoy i-gaming safely and securely.
The business has implemented advanced encryption to ensure data protection, as
well as a complete and transparent audit trail for all transactions.
Partnerships, such as its one with Google Cloud, are crucial for Casumo’s growth, with Cristina commenting that these relationships help to “build trust and leverage” with customers.
Additionally, it supports the business in enhancing and expanding, on its mission to become an entertainment platform and not simply a gambling platform.
“It’s incredibly important to us that we encourage our users to play for entertainment and not to encourage unhealthy gambling habits,” said Cristina.
Industry-Leading Transformation
Alongside Casumo’s rebrand and c-suite reorganisation, the business has been implementing its digital transformation strategy in order to develop a seamless and efficient experience for users.
“We have been transforming both internally and externally in order to better our user experience,” explained Cristina.
The business is currently focussing on its backend system, ensuring that it is fit for efficient scalability and plugging-in of new innovations.
In order to deepen engagement with its users, the online casino platform is enhancing its user experience by utilising AI technologies.
“AI has enabled us to develop an algorithm to offer personalised game suggestions based on user preferences. We plan to develop this further to offer our users the most personalised experience on the market,” explained Cristina.
“As we move forward, Casumo wants to influence market standards and lead by example,” she added.
Leading by example, Casumo has a strong representation of women in leadership roles, reflecting the company's commitment to diversity and inclusivity at the highest levels of the company.
“Our diverse and inclusive environment sends a strong message that we employ based on talent and experience, seeking the best people from around the world to drive Casumo forward for the benefit of our users,” said Cristina.
www.casumo.com
Harder, Better, Faster, Stronger: Where Technology Can Bring You
In a rapidly evolving digital landscape, the iGaming industry is witnessing transformative changes driven by product innovations and advancements in technology.
At the forefront of this evolution is Playson, a leading content provider that has made significant strides since its inception in 2012. After a technology upscale under the guidance of Oleksii Mylotskyi, who joined Playson in 2019 as Chief Technology Officer, the company has emerged as a major player in the gaming sector.
Mylotskyi brought a wealth of experience in software engineering and technical leadership from his previous roles and now oversees a team of talented PO's and IT specialists that ensure Playson's technological leadership. His insights into the challenges faced by the industry, alongside a vision for the future of technology in iGaming, have been instrumental in shaping Playson’s technological trajectory.
CTO, Oleksii Mylotskyi
company's journey, the current state of the industry, and where technologаy can take it.
Playson’s Evolution
Playson has transformed from a small startup into a prominent iGaming content provider, known for its innovative slot games and commitment to quality. The company began its journey with a vision to deliver a superior gaming experience through engaging content and robust technology.
What sets Playson apart is its unwavering commitment to delivering MORE: a philosophy that emphasizes enhancing both entertainment value and technological capabilities.
"We believe that our players deserve the best, and that’s why we are committed to providing not just great games, but a seamless experience across all touchpoints,which is only achievable with scalable and reliable technology behind it" Mylotskyi explained.
The introduction of solutions like xPlatform exemplifies this commitment, showcasing Playson’s operational excellence, scalability, as well as ensuring compliance with industry regulations and seamless integration of gaming features for its global partners.
All of this is possible with a fostered culture of ownership among engineering teams, where each unit is willing and able to take control over their product, make informed decisions and take
responsibility. The fruit of this effort is a group of strong technology leaders with a key focus on product perfection, who drive innovations across various technological platforms.
"Being at the helm of technology at Playson means constantly pushing the boundaries of what’s possible," said Mylotskyi.
CTO’srole involves high-level oversight of technical product delivery and exploring innovative solutions that align with the evolving demands of the gaming market. This vision extends to various aspects of the company, from cloud infrastructure to agile development practices, all designed to scale technology and delivery structures in line with the industry’s evolving demands.
Bridging the Technology Gap in iGaming
Despite the progress made in iGaming technology, significant gaps remain in delivering an immersive player experience at scale.
"Many providers focus on rapid transaction processing and scalability, but few prioritize creating an experience that feels as immersive and exciting as traditional landbase gaming machines," he explained.
Mylotskyi envisions an ideal state where games offer a consistent rhythm and responsiveness akin to physical machines, enabling full immersion in gameplay. The challenge lies in integrating the best features of physical
gaming with the versatility of online platforms.
"Imagine a world where online gaming captures the essence of being in a casino, where every spin and every interaction feels intuitive and engaging. That should be our target as an industry".
A Collaborative Approach to Player Experience
At Playson, enhancing player experience is a company-wide endeavour that involves collaboration across different domains. Mylotskyi explains that Playson product delivery operates within three main domains: the platform, promotional features, and game production.
Each domain addresses unique challenges while contributing to the overall goal of improving player experience.
Platform Domain: This domain is responsible for managing player sessions and integration with partners. Rather than focusing solely on improving the average player session, the Platform team aims to enhance even the worst 1% percentile of player experiences. "We strive to ensure that even in the worst-case scenarios, the impact on gameplay is minimal. Every player deserves a top-notch experience," Mylotskyi emphasized.
Game Production Domain: Seeking to eliminate "losses in translation" between the artists’ vision and the final product, the team is developing tools that enable art to integrate seamlessly with technology. "Our goal is to empower our artists with the tools they need to create without constant engineering support," Mylotskyi added. This way the artist’s vision is fully realized without compromise, enhancing the gaming experience and providing players with the utmost joy.
Promo Features Domain: This unique domain combines technical solutions with artistic elements, offering networked features and engaging mini-games to the core rounds that enhance the
multiplayer experience. "We focus on scaling our promotional features rapidly and effectively. Real-time streaming of player progress and achievements makes the gaming experience more engaging and competitive."
Challenges of Scalability in iGaming
The iGaming industry faces significant challenges when it comes to scalability. Mylotskyi explained that many operators manage scalability semi-manually, preparing for expected traffic spikes but often struggling to handle sudden increases in demand.
"This can lead to performance issues during peak times, ultimately impacting the player experience. We need to be proactive,"
To address these challenges, Playson is focused on designing scalable SaaS solutions like xPlatform that can effortlessly process thousands of transactions per second.
"Our architecture supports multi-region setups and handles traffic fluctuations without breaking a sweat, as we are talking about such a number as 200 million transactions daily," Mylotskyi added.
Adopting a micro-service architecture allows to provide operators and players with the seamless scaling they expect, and top-notch availability.
The Impact of Scalability on Growth
Improvements in scalability, faster load times, and higher reliability are essential for driving growth in the iGaming market. Mylotskyi draws a parallel to streaming services, where slow load times or service interruptions can lead to user attrition.
"In iGaming, if your platform can’t handle traffic efficiently, players will simply leave and never return. Because the competition is very high, we can’t afford to be slow or unavailable."
Faster spin time contributes to a smoother player experience, increasing engagement and session times. Mylotskyi emphasises that even a few milliseconds of delay can make a difference in player retention.
"If we can maintain average spin times of 150 milliseconds, we can keep players engaged longer, which ultimately boosts revenue for operators," Reliability is another crucial factor. Downtime or server issues can lead to frustration and a loss of trust among players. "A platform that offers near-perfect reliability creates a secure environment for players, enhancing satisfaction and driving growth in a competitive landscape," said Mylotskyi.
Reducing Latency and Load Times
In the pursuit of real-time gaming experiences, reducing latency and load times is paramount. Mylotskyi highlights that players expect instant outcomes, whether they are engaged in a live casino game or a fast-paced slot session.
"We must optimise our infrastructure to handle high volumes of data with minimal delay. Players shouldn’t have to wait at all," he shared.
Geographically distributed infrastructures and faster data processing pipelines are critical to minimising latency.
"Bringing games closer to players, combined with persistent connections such as WebSockets, is key to delivering a real-time gaming experience," Mylotskyi explained.
Additionally, optimising game assets and utilising distributed Content Delivery Networks (CDN) can significantly improve load times, ensuring that players can quickly access their favourite games.
Overcoming Obstacles to Reliability
Achieving near-perfect reliability in iGaming is a complex challenge. Mylotskyi identifies several key obstacles, including infrastructure vulnerabilities like server failures, network outages, and unexpected traffic spikes.
"We need to invest in redundant systems and failover protocols to ensure continuous uptime, even during peak usage periods. It is a complex endeavour of handling petabytes of analytical data in storage that are processed on dozens of servers," he stated.
Playson, for example, addresses these challenges by utilising a crossregional SaaS platform that is carefully tuned to scale efficiently during traffic spikes.
"By employing regional canary deployment strategies, we can minimise downtime and maintain service continuity for tens of thousands of users simultaneously playing on the platform around the world," Mylotskyi added.
The company also implements a comprehensive monitoring system that includes anomaly detection, allowing for proactive identification and resolution of potential issues before they impact the player experience.
Setting Higher Standards for Performance
To elevate performance standards in the iGaming industry, companies must prioritise understanding players' experiences and behaviours. Mylotskyi believes that technical leaders should not only compare themselves to other online game providers but also benchmark against industries where every millisecond matters, such as high-frequency trading and live streaming.
"We must strive for excellence not just in our industry but in comparison to the best out there. By embracing innovation and pushing for continual improvement, we can raise the bar in the iGaming sector," explained Mylotskyi.
This commitment to excellence is reflected in the company’s DNA, where the philosophy of delivering MORE drives every aspect of its operations.
The Role of Emerging Technologies
As the iGaming industry evolves, emerging technologies such as AI, 5G, and edge computing are poised to revolutionise scalability, latency, and reliability. Mylotskyi acknowledges that while AI is still in the early stages of adoption within iGaming gameplay, it has significant potential in areas like concept development, localisation, and business intelligence. "We are excited about the possibilities that AI brings to the table," he stated.
5G mobile networks are set to enhance connectivity, enabling more players to engage in real-time gaming without sacrificing performance. "With 5G, the potential for seamless gaming experiences will skyrocket, creating exciting opportunities for the industry, but the main challenge is to make this technology available to the broader audience" Mylotskyi remarked. Additionally, edge computing can facilitate faster data processing by bringing computation closer to the user, further reducing latency and improving reliability.
Future-Proofing Technology Stacks
As the iGaming landscape continues to shift, businesses must adopt measures to future-proof their technology stacks. Companies should invest in flexible, modular architectures capable of adapting to changing market demands. "Having embraced a microservices approach, with more than a 100 in use, we can ensure our technology can evolve alongside the industry," Mylotskyi added.
Additionally, fostering a culture of continuous improvement within engineering teams is crucial.
"Empowering our engineers to explore new solutions and innovate will help us stay ahead of the curve and deliver exceptional experiences," Mylotskyi explained.
This collaborative approach, combined
with investment in cutting-edge technologies, will ensure that Playson and the iGaming industry remain agile and responsive to emerging trends.
Security and Compliance
With the increasing scrutiny on data protection and compliance, security measures must be integrated into the technology stack from the outset.
Mylotskyi underscores the importance of robust cybersecurity protocols and continuous monitoring to protect both players and operators. "As the industry grows, so do the threats. We must stay one step ahead and prioritise security at every level of our operations,".
Investing in advanced encryption technologies and secure access controls is vital for safeguarding sensitive player
data. CTO and the entire engineering team at Playson work closely with the compliance team, fostering a collaborative approach that anticipates regulatory changes and responds proactively. By conducting retrospectives on industry cases, this partnership has established a comprehensive set of procedures that include regular security audits and strict adherence to industry standards to ensure ongoing compliance.
"We are committed to upholding the highest security standards to build trust with our players and partners," he stated.
A Vision for the Future
As the iGaming industry faces unprecedented changes driven by technology, companies like Playson are leading the charge toward a future defined by innovation and excellence.
With well-designed operational structure and strong teams under Oleksii Mylotskyi's technical leadership, Playson is not merely adapting to these changes but actively shaping the technological landscape of the iGaming sector.
Through a commitment to delivering enhanced player experiences, embracing emerging technologies, and setting higher standards for performance, Playson strives to be a role-model for the iGaming industry. Company's vision of providing MORE—more entertainment, more innovation, and more value—sets a powerful precedent in an industry poised for remarkable growth.
"Our aim is to not only meet but exceed player expectations," Mylotskyi concluded.
As players’ expectations continue to evolve, Playson stands ready to meet the challenge, transforming the iGaming experience for the better. The synergy of technology, creativity, and strategic foresight will be paramount, ensuring that Playson and the iGaming industry continue to thrive in the face of change.
www.playson.com
Finductive: Driving Innovation and Partnerships in the iGaming Industry
In the bustling corridors of SiGMA, I sat down with Carsten, co-founder and director of Finductive, to delve into the company’s mission and its pivotal role in the iGaming industry. Despite the noise of a packed conference hall, Carsten’s enthusiasm for Finductive’s journey and vision shone through as he detailed the company’s innovative strides and strategic priorities.
A Mission Born from Industry Experience
Started in 2019, Finductive benefitted from its founders’ knowledge of the iGaming and sports betting industries.
“We saw a gap in the market for secure, efficient financial services tailored to the unique needs of the iGaming sector,” Carsten explained. With deep roots in the industry, the founders understood the challenges operators
face in managing payments, currency conversions, and regulatory compliance.
“Our mission was clear: to provide the iGaming industry with a proper banking payment platformproduct - one that offers safer, more secure payments and streamlines financial processes,” Carsten said. Finductive began small but quickly grew, leveraging its founders’ expertise to design solutions that addressed the sector’s most pressing needs.
Building an Ecosystem of Partnerships
At the heart of Finductive’s strategy is collaboration. Carsten spoke passionately about their vision for a Finductive Ecosystem, a network that connects iGaming operators with auxiliary service providers such as marketing firms, financial institutions, and payment processors.
directed by: Jessica Collins, Director of Media and PR at iGaming Enquirer
Project
Carsten Schaefer, Director
“Our ecosystem allows partners to connect with each other free of charge,” Carsten explained. “This fosters collaboration and innovation while helping businesses reduce costs and streamline operations. It’s not just about supporting the operators; it’s about strengthening the entire industry.”
This approach has attracted a wide range of partners from across the globe, spanning Europe, North and South America, Asia, and Australia. According to Carsten, these partnerships are instrumental in driving Finductive’s growth and influence.
Innovating for the Future of iGaming
With rapid advancements in fintech, Finductive is continuously evolving its services to meet the demands of the modern iGaming landscape. “When we started, we relied on external banking software. But as we grew, we realized the need for a more scalable solution,” Carsten revealed.
Finductive has since developed its own cutting-edge banking payment software, designed to handle higher transaction volumes and offer advanced features such as local multi- currency accounts and specialized onboarding solutions. “We’ve invested heavily in technology to ensure our platform can scale with our clients’ needs,” Carsten said.
One of Finductive’s key innovations is its focus on streamlining compliance. By partnering with a software provider tailored to the gaming industry, the company has simplified the onboarding process for clients while ensuring adherence to complex regulations.
Navigating a Regulated Market
The iGaming industry is known for its stringent regulatory requirements, which vary across regions. However, Carsten views regulation not as an obstacle but as an opportunity to demonstrate Finductive’s expertise.
“We’ve been in this industry long enough to understand its complexities,” he said. “Whether it’s navigating national or international markets, our in-depth knowledge allows us to guide our clients effectively and ensure compliance.”
Standing Out in a Competitive Space
Finductive’s deep industry roots set it apart from other financial service providers. “Being founded by people from the iGaming industry gives us a unique edge,” Carsten noted. “We understand our clients’ needs on a granular level, from account setups to handling multi-company agreements. This level of insight allows us to tailor our services and build strong, lasting relationships.”
Expanding Influence and Vision for the Future
Looking ahead, Finductive is focused on expanding its brand awareness and entering new markets. “Our name is well-known among many, but there’s still a lot of ground to cover,” Carsten admitted. The company plans to achieve this through strategic partnerships and innovative product offerings, including retail solutions and enhanced digital services.
Carsten also hinted at exciting developments on the horizon. “We’re exploring new card solutions for customers and refining our services to better cater to e-commerce and gaming clients. Our goal is to support businesses as they scale and help them navigate the ever-changing landscape of the iGaming industry.”
A Wrap-Up of Excellence
As our conversation concluded, Carsten reflected on Finductive’s journey. “We’ve come a long way since 2019, but our mission goal remains the same: to empower the iGaming industry with secure, innovative financial solutions. We’re excited for what the future holds.”
Finductive is more than a financial service provider; it’s a trusted partner for the iGaming industry, driven by innovation, collaboration, and a deep understanding of its clients’ needs. With its ambitious plans and commitment to excellence, the company is poised to shape the future of iGaming finance.
www.finductive.com
Shaping the iGaming Landscape: KPMG in Malta’s Strategic Role Under Russell Mifsud
The iGaming industry is a dynamic and evolving ecosystem, requiring a nuanced understanding of regulatory challenges, emerging technologies, and global market opportunities. At the forefront of this transformation is Russell Mifsud, Director and European Betting and Casino Leader at KPMG in Malta. His leadership has positioned KPMG in Malta globally as a trusted partner in the iGaming sector, influencing strategy, driving innovation, and fostering sustainability.
A Multi-Layered Strategic Approach
KPMG in Malta’s approach to the iGaming sector operates on three interconnected levels. Domestically, the focus lies in identifying value-add opportunities across core services, including audit, tax, and advisory functions. By anticipating industry evolutions and addressing skills gaps through upskilling and hiring, the firm ensures it remains ahead of the curve.
Project directed by: Jessica Collins, Director of Media and PR at iGaming Enquirer
Russell Mifsud
On a global scale, KPMG adopts a borderless strategy. With 170 gaming professionals spanning multiple jurisdictions, the company provides tailored solutions for clients with operations in diverse markets. Regular strategy meetings, global client service team meetings, and collaborative efforts ensure a unified approach across regions like the UK, US, and emerging markets such as Brazil.
Malta’s status as KPMG’s Gaming Global Regulatory Hub further amplifies KPMG’s influence. Leveraging Malta’s leadership in iGaming regulation and its ecosystem, the firm jointly crafts strategies that not only address local requirements but also aligns with global trends. This enables KPMG in Malta to guide its international counterparts in capitalising on opportunities in newly regulated markets. Additionally, the firm plays a key advisory role for jurisdictional authorities in crafting enticing regulatory frameworks that balance high channelisation rates with territorial goals.
Building Visibility and Relationships
Since joining KPMG in Malta 11 years ago, Mifsud has spearheaded initiatives to elevate the firm’s presence in the iGaming industry. One of his early moves was partnering with SiGMA, a leading gaming conference, to host the KPMG Malta Gaming summits. This collaboration fostered relationships with industry leaders and provided valuable exposure, laying the foundation for future initiatives. The creation of KPMG’s Gaming Faculty marked another milestone. This dedicated resource hub enables the firm to stay attuned to industry trends and align its offerings with client needs. The establishment of an ESG (Environmental, Social, and Governance) in Gaming Roundtable further highlights KPMG’s commitment to sustainability. Bringing together industry leaders, this platform explores the role of ESG principles in reshaping the iGaming narrative and fostering responsible practices.
Strategic Partnerships Driving Innovation
Partnerships are at the heart of KPMG’s success. Collaborating with law firms, digital solution providers, specialised boutique firms and global corporations such as Microsoft and Coca-Cola, KPMG ensures its clients benefit from comprehensive, synergistic solutions. For instance, in deal advisory projects, KPMG in Malta’s Deal Advisory team leverages its cross-border Merger and Acquisition network and dedicated gaming professionals to identify, execute, and support throughout the entire transaction cycle and beyond. These collaborations exemplify how the firm combines expertise across disciplines to deliver unmatched value.
Embracing ESG and Sustainability ESG has become a cornerstone of KPMG in Malta’s strategy under Mifsud’s guidance. Recognising the reputational challenges faced by the iGaming industry, KPMG aims to drive positive change by integrating ESG principles into its operations and client offerings. One notable achievement is the development of the Malta Gaming Authority’s voluntary code of good practice for ESG, which provides a framework for sustainability across the industry.
KPMG in Malta’s efforts extend to building out robust ESG strategies, helping clients improve governance and align with sustainability principles, particularly in compliance with the Corporate Sustainability Reporting Directive (CSRD). By embedding reporting tools and governance frameworks, KPMG enables businesses to achieve competitive advantages while navigating complex requirements.
The Role of Digital Transformation
The technology landscape within the gambling and casino industry is evolving rapidly, making successful transformation increasingly complex. Meanwhile, customers and stakeholders demand seamless, immersive digital experiences, while cyber security threats are escalating, and regulatory requirements are constantly shifting.
By leveraging AI, mobile capabilities, and data strategies, it helps clients address regulatory changes while maintaining competitive operations. This includes the implementation of AI systems to identify problem gambling behaviours and the optimisation of digital experiences.
KPMG’s technology consulting practice, with over 20,000 global experts and a broad portfolio of products, solutions, and accelerators is well positioned to help clients integrate these technologies effectively.
Navigating Regulatory Complexity
The rise of localised regulations has transformed the compliance landscape for online sportsbooks and casinos. In response, KPMG developed regulatory mapping tools that detail obligations across over 25 jurisdictions. This innovative solution helps operators and suppliers navigate complex requirements, reducing the risk of costly penalties.
KPMG’s global gaming team, comprising 170 leaders worldwide, ensures clients have access to localised expertise in every market. By leveraging localised insights from regional counterparts, the firm provides tailored solutions, whether for new markets like Brazil or existing ones undergoing regulatory shifts, such as Italy.
Future Challenges and Opportunities
Looking ahead, KPMG is preparing its clients for challenges like tax reforms and cybersecurity threats. With initiatives such as data mapping and alliances with associations like iGen, the firm ensures its clients remain compliant and competitive. Cybersecurity has become a critical focus area. KPMG’s global network of over 273,000 specialists collaborate to safeguard online operators, ensuring robust security protocols that build consumer trust.
A Vision for the Future
Russell Mifsud’s leadership continues to position KPMG in Malta as a transformative force in the iGaming sector. By combining strategic foresight, innovative partnerships, and a commitment to sustainability, the firm is helping to shape the industry’s future as the convergence of spheres becomes more apparent (Technology, Gambling, videogaming and Media). As markets evolve and new challenges emerge, KPMG remains steadfast in its mission to drive growth and resilience across the global iGaming landscape.
With its proven expertise and forwardthinking strategies, KPMG remains dedicated to driving meaningful innovation and sustainable growth in the iGaming sector. The firm invites industry leaders to partner on shaping a sustainable, innovative future within the iGaming industry.
www.kpmg.com
Russell Mifsud
Greentube Mynt
QWhat is Mynt and how does it improve Greentube’s operations?
AAs a global iGaming provider since 2000, we rely heavily on tech and our remote gaming server (RGS) is our main vehicle to deliver our products to our operator partners. To ensure we stay ahead of the game, we realised there was a need to upgrade our tech stack and that’s how Mynt was born. We have worked hard to develop this new state-of-the-art RGS for producing and supplying games and the result is a more streamlined experience for both operators and players.
The platform has been designed with a wide range of next-level engagement
and retention options in mind, providing operators with tools that are extremely important to help drive profitability in a super competitive market.
Player retention tools are presented as a pre-installed in-game widget with overlay functionality, limiting the amount of work for operators, while Greentube Mynt’s full-blown back-end ensures an easy preconfiguration of end-player promotional campaigns and campaign tracking.
While offering comprehensive Free Spins, further community features are next in line to be added to the platform, including Prize Drops and Tournaments. In the nearfuture, capabilities for more white-label options will be added to the stack.
All these features we consider to be crucial
in iGaming and to allow Greentube’s more than 18 game studio partners to produce even better game content in less time, the Games Development Kit – now Greentube Mynt Create – has been rebuilt from the ground up.
The new tech stack is also supported by a state-of-the-art microservices platform that provides a secure, reliable, robust and scalable framework, along with carefully designed tool support.
By offering a true revolution in technology and gamification, Greentube is set to make further inroads into regulated markets worldwide as it aims to further accelerate its growth plan.
QMynt is now live in a few markets, what has the initial feedback been and where will we see it launch next?
AWe have rolled out the platform in several markets now, and we used it to make our debut in South Africa. As the platform is both cloud and on-premise ready we can serve both remote markets and those that require a local setup. This will ensure we can tackle any new market opening and our strategy going forward is to use Mynt and not the old tech stack. So far, the feedback has been as expected, and we will work closely with partners to make any improvements required to further improve the product.
One advantage of the platform is that we will be able to use it to bring new exclusive studios and games to the market. This is another important proposition for us as a content supplier as this helps operators stand out from the crowd and attract players to their online casinos.
LatAm is the next big opportunity for the industry and there we are preparing to use the aggregation platform of our Italian subsidiary Capecod to combine games from Mynt, our old stack, and proprietary titles from Capecod to serve markets with the biggest possible collection of group content.
Bernd Baumert, Director of Games Production and Operations at Greentube
QAs tech continues to evolve, what are the most significant enhancements you’ve observed in the sector and how do you expect it will evolve your offering in the future?
AThe biggest change is that the tech is becoming more and more advanced, offering full-service solutions including engagement and retention tools, compliance support and marketing. This ‘one-stop shop’ is something we need to be able to offer to be the supplier of choice for operators.
The most important thing for a platform is to fully understand the development journey and ensure that the creative ideas of a studio can rapidly become an exciting game that is put in front of the players without much hassle.
That’s the reason why Mynt is not only an RGS but rather a complete suite of modules which will help our studios through the entire value creation chain from game development to certification and even operator onboarding. New platform tech enables more rapid releases, more streamlined and simpler development of features and also allows game performance to be tracked very easily - all crucial components for studios.
Going forward, we expect new tech will further aid us in delivering more thrilling and entertaining games to players. New generations coming of age will force us to look at our offerings as they will demand different types of content. We also imagine that as AI evolves and becomes more sophisticated, it will be implemented more to enhance iGaming provision as well, taking it to new heights.
Cloudflare: Transforming iGaming through Cutting-Edge Cloud Solutions
As the iGaming industry continues its exponential growth, companies face mounting challenges in delivering seamless, secure, and scalable experiences for players across the globe. Cloudflare, a global leader in cloudbased web performance and security solutions, stands at the forefront of this transformation, enabling iGaming businesses to innovate while maintaining robust defenses against evolving threats.
Securing the Future of iGaming
In an environment where downtime can cost millions and data breaches can compromise reputations, Cloudflare offers an unparalleled shield. The company’s Web Application Firewall (WAF) provides real-time protection against sophisticated cyberattacks, safeguarding sensitive player information and ensuring compliance with strict regulatory requirements. By mitigating Distributed Denial of Service (DDoS) attacks and other malicious activities, Cloudflare allows operators to focus on delivering top-tier gaming experiences without interruptions.
Cloudflae
Elevating Player Experience with Speed and Reliability
Cloudflare’s global network spans over 300 cities, delivering unparalleled performance for iGaming platforms. With its cutting-edge Content Delivery Network (CDN), latency becomes a thing of the past. Players enjoy faster load times, uninterrupted gameplay, and responsive interfaces, irrespective of their location. For iGaming businesses, this translates into higher engagement, player retention, and increased revenue.
Revolutionizing Scalability and Agility
As the iGaming sector expands into emerging markets and handles surging traffic during major events, scalability is non-negotiable. Cloudflare’s Load Balancing and Argo Smart Routing technologies ensure optimal performance by dynamically distributing traffic and selecting the fastest routes. This adaptability enables operators to scale operations effortlessly, even under peak loads, while maintaining exceptional service quality.
Project directed by:
Jess Collins
Empowering Compliance and Data Sovereignty
Navigating the iGaming industry's complex regulatory landscape requires meticulous attention to compliance and data sovereignty. Cloudflare’s innovative solutions empower operators to meet these demands by providing customizable security protocols, data residency options, and comprehensive audit trails. This ensures adherence to regional requirements while reinforcing trust with players and regulators alike.
Driving the AI-Powered Revolution
AI and machine learning are reshaping the iGaming landscape, from personalized player experiences to fraud detection. Cloudflare’s edge computing solutions seamlessly integrate with AI-powered applications, delivering real-time insights and analytics without compromising speed or security. This enables iGaming operators to harness the full potential of AI while maintaining a competitive edge.
Strategic Partnerships for the Win
Cloudflare’s collaborative approach has cemented its role as a trusted partner in the iGaming ecosystem. By working closely with operators, software providers, and regulatory bodies, the company continuously refines its offerings to address the industry's unique challenges. These partnerships ensure that Cloudflare’s solutions remain at the cutting edge, driving innovation and growth.
The Road Ahead
As iGaming evolves into a more interconnected and dynamic industry, Cloudflare is set to play an even more pivotal role. By combining unparalleled security, performance, and scalability, the company empowers operators to focus on what truly matters: delivering exceptional gaming experiences. For businesses aiming to stay ahead in this competitive landscape, Cloudflare is not just a service provider but a transformative partner driving the future of iGaming.
www.cloudflare.com
Clarion Gaming: The Powerhouse Shaping iGaming’s Future
Clarion Gaming
Project directed by: Jess Collins
When it comes to iGaming, Clarion Gaming isn’t just playing the game—they’re setting the rules. Known for breaking barriers, sparking conversations, and driving innovation, Clarion has become the go-to brand for anyone who wants to stay ahead in the game. From London to Barcelona, and everywhere in between, Clarion’s events are where the magic happens—and where you’ll find the future of iGaming unfolding.
Buckle up, because we’re about to take you on a whirlwind tour of Clarion’s role in the iGaming world and give you a sneak peek into what’s next—including the powerhouse that is ICE Barcelona 2025.
Clarion Gaming: Not Just an Event Organizer, But an Industry Shaker
Let’s face it: when you hear Clarion Gaming, you think excitement, opportunity, and, most importantly, future-shaping moments. They aren’t here to follow trends—they’re here to create them. With a track record of highenergy events that bring together the biggest names, the latest tech, and the boldest innovations, Clarion is the place to be if you want to shape the future of iGaming.
1. ICE London: The Epicenter of Everything iGaming
If iGaming were a universe, ICE London would be its sun. Every year, ICE London draws thousands of innovators, tech experts, and gaming enthusiasts from around the world to celebrate and showcase the future of the industry. It’s not just an event—it’s a movement. Here, attendees don’t just witness the future of gaming—they become a part of it. Whether it’s a chance to see groundbreaking technologies in action or rubbing elbows with the industry’s top visionaries, ICE London is where things happen.
Clarion Gaming
And for 2025? Get ready for something bigger, bolder, and unmissable. ICE
Barcelona will set the stage for the next wave of revolutionary gaming experiences, where everyone from startup disruptors to global giants will gather to lay down the blueprint for the next chapter in iGaming. Barcelona, here we come!
2. iGB Affiliate: Unleashing the Power of Affiliate Marketing
In the world of iGaming, affiliate marketing is the secret sauce to growth, and iGB Affiliate is the ultimate playground for anyone serious about mastering this art. Here, partnerships, networking, and next-gen marketing tactics take center stage. Whether you’re building your brand or seeking new ways to engage customers, iGB Affiliate is a goldmine of opportunities. If you’re not here, you’re missing out.
3. Elevating iGaming: Beyond the Showfloor
Clarion doesn’t just stick to the traditional event format. They go all out with immersive experiences and interactive spaces designed to keep you engaged and leave you buzzing with inspiration. From specialty zones to exclusive presentations, Clarion’s events are designed to inspire, entertain, and, most importantly, connect people who are serious about taking the iGaming world by storm.
4. Regional Events: Bringing the Game to Your Doorstep
Big events in big cities like London are fantastic, but Clarion knows that not everyone can travel the globe. That’s why they bring the action closer to home with their regional events across Latin America, Asia, and Africa. These events are specially tailored to the unique challenges and opportunities in each region. Whether you’re exploring new partnerships or learning how to navigate the regulatory landscape in these markets, Clarion makes sure you don’t miss out, no matter where you are.
What’s Next? iGaming’s Future Starts Here
It’s all about innovation, and Clarion is making sure that iGaming is always evolving. From AI-powered experiences to blockchain transparency, the next wave of iGaming is going to be bigger and more mind-blowing than ever. Here’s a peek at what’s coming:
1. AI: The Future of Gaming is Smart
Forget everything you know about traditional games. The next generation of iGaming will be powered by artificial intelligence. Clarion’s events will give you a front-row seat to how AI is transforming gameplay—from personalized experiences to intelligent recommendations that make gaming smarter, faster, and more immersive. Get ready to have your mind blown.
2. Blockchain: Creating a Transparent iGaming World
The future of iGaming is not just about fun—it’s about trust. Blockchain technology is making the industry more transparent, secure, and fair. By cutting out the middleman, blockchain ensures that every player can feel confident in the integrity of the games they play. Clarion is bringing blockchain innovations to the forefront, ensuring that the iGaming world stays trustworthy and authentic.
3. AR & VR: The Next Level of Immersive Gaming
Hold on tight because augmented reality and virtual reality are going to take iGaming to places you never thought possible. Picture yourself stepping into a virtual casino or experiencing an immersive game world that feels just as real as reality itself. At Clarion’s events, you’ll get to see AR and VR in action, and trust us, it’s going to be nothing short of jaw-dropping.
Clarion Gaming
ICE Barcelona 2025: The iGaming Event You Can't Miss
By now, you’ve probably heard the buzz: ICE Barcelona 2025 is going to be one of the most exciting events in iGaming history. From cutting-edge tech to global networking opportunities, ICE Barcelona will set the stage for a new era of iGaming. This is where the industry’s brightest minds will come together to shape the future, so if you want to be at the heart of innovation, this is the place to be.
What’s on the Horizon?
Expect new technologies, dynamic discussions, and major industry announcements to take over the show. Plus, Clarion’s stellar line-up of speakers, panelists, and thought leaders will ensure that every conversation is one you don’t want to miss.
Clarion Gaming is Where the Future of iGaming Begins
In the fast-paced, ever-evolving world of iGaming, Clarion Gaming is the company everyone looks to for cuttingedge insights, top-tier events, and a visionary approach to the future of gaming. Whether you’re gearing up for ICE London, iGB Affiliate, or the next regional event, one thing is clear: if you’re serious about making your mark in iGaming, Clarion is the partner you want by your side.
The future of iGaming isn’t just coming—it’s already here, and Clarion Gaming is leading the charge. Ready to be a part of it?
www.clariongaming.com
Transforming Customer Experience with Innovation
Genesys Project directed by:
Jess Collins
In today’s fast-paced digital landscape, customer expectations are higher than ever. Businesses must not only deliver seamless experiences but also foster meaningful connections with their customers. At the forefront of this transformative era stands Genesys, a global leader in cloud customer experience (CX) and contact center solutions. With a legacy of innovation and a commitment to human-centric design, Genesys is reshaping how organizations interact with their customers.
A Legacy of Innovation
Founded in 1990, Genesys has continually evolved to meet the changing needs of businesses and consumers. Originally a provider of on-premises contact center solutions, the company has embraced the potential of the cloud to deliver scalable, flexible, and future-proof technologies. Today, Genesys serves over 11,000 customers across more than 100 countries, including some of the world’s most recognized brands.
Genesys’ platform empowers businesses to deliver personalized, proactive, and predictive customer experiences. Through its flagship solutions—Genesys Cloud CX, Genesys Multicloud CX, and PureConnect—the company helps organizations of all sizes create deeper connections with their customers, driving loyalty and business growth.
Cloud-First and Customer-Centric
In an era where digital transformation is no longer optional, Genesys has positioned itself as a pioneer in cloud-first strategies. Its Genesys Cloud CX platform, a leading solution in the industry, is built to help businesses unify customer interactions across all channels—from voice and email to chat, social media, and beyond. This comprehensive approach ensures that businesses can meet their customers wherever they are, creating seamless and engaging experiences.
But technology alone doesn’t drive exceptional CX. Genesys’ customer-centric approach ensures that the human touch remains at the core of every interaction. By combining cutting-edge artificial intelligence (AI) with human empathy, the company’s solutions enable businesses to anticipate customer needs, offer timely resolutions, and create positive emotional connections.
Innovation Powered by AI
While Genesys’ solutions are deeply rooted in empathy, the company also leverages AI to enhance operational efficiency and improve customer outcomes. AI-driven capabilities such as predictive routing, sentiment analysis, and virtual assistants empower businesses to deliver faster, smarter, and more personalized service. These innovations free up human agents to focus on complex and high-value interactions, ensuring that every customer feels heard and valued.
Genesys also prioritizes ethical AI practices, ensuring that its technologies are transparent, inclusive, and designed to benefit both businesses and their customers. By combining AI with a human touch, Genesys delivers a balanced approach that addresses the growing demand for scalable yet personal customer experiences.
Driving Business Outcomes
The impact of Genesys’ solutions extends beyond customer satisfaction—they drive
tangible business outcomes. Companies leveraging Genesys’ technologies report increased customer retention, higher employee engagement, and improved operational efficiency. For instance, a global telecommunications provider reduced average handling time by 20% and increased customer satisfaction scores by 15% after implementing Genesys Cloud CX.
Additionally, Genesys’ solutions enable businesses to adapt to rapidly changing market conditions. Whether it’s navigating the challenges of remote work or responding to spikes in customer demand, organizations can rely on Genesys to provide the tools and support they need to succeed.
Empowering Employees
Genesys recognizes that happy employees lead to happy customers. Its solutions are designed not only to enhance the customer experience but also to empower the workforce. Features like AI-powered agent assistance, intuitive dashboards, and real-time performance analytics enable employees to perform at their best.
Furthermore, Genesys’ commitment to employee well-being extends beyond technology. The company fosters a culture of inclusivity, collaboration, and continuous learning, ensuring that its teams—and those of its customers—are equipped to thrive in an ever-evolving landscape.
A Commitment to Sustainability and Social Impact
As a global leader, Genesys understands its responsibility to contribute to a sustainable and equitable future. The company is committed to reducing its environmental footprint through initiatives such as energy-efficient data centers and sustainable business practices. Genesys also actively supports community programs and partnerships that drive social impact, aligning its values with those of its customers and employees.
The Road Ahead
As businesses continue to navigate the complexities of a digital-first world, Genesys remains steadfast in its mission to redefine what’s possible in
customer experience. By combining innovation with empathy, the company empowers organizations to build stronger relationships, drive meaningful outcomes, and stay ahead in a competitive market.
Looking ahead, Genesys is poised to lead the next wave of CX transformation. Whether through advancements in AI, expanded cloud capabilities, or a deeper focus on human connection, the company is set to shape the future of how businesses and customers interact—one experience at a time.
In a world where customer experience is the ultimate differentiator, Genesys stands as a beacon of innovation and empathy. Through its cutting-edge solutions, human-centric approach, and unwavering commitment to excellence, Genesys is not just transforming CX—it’s elevating it to new heights. For businesses seeking to connect with their customers in more meaningful ways, Genesys offers a trusted partner on the journey to success.
We Help Your Business Grow
At Arosal, we simplify the customer experience in the increasingly complex and regulated world of tax and corporate services. Based in Cyprus, we serve as a single point of entry for both business and personal needs, offering a full range of solutions, designed to meet every aspect of our clients’ requirements.
With specialized expertise across a wide range of sectors including iGaming, Information Technology, Finance and Investments, and Real Estate, we provide businesses with both local insight and international knowledge. Our integrated services help clients navigate the complexities of global regulations and industryspecific challenges, freeing them to focus on driving their businesses forward while we take care of the details.
As a continuously growing company in Cyprus, we combine our deep sector expertise with a global perspective to help you unlock your full potential and stay ahead in a dynamic and evolving business landscape.
Audit and Assurance, Tax, Advisory, and Accounting.
Core Services Business Strategy
We start with the vision, needs, and goals of each client individually. We provide financial advice and consulting for both legal entities and physical persons.
Business Planning
We help to set up the most efficient structure, support in operating your business and ensure legal requirements are met.
Professionalism & Expertise
We are members of the Institute of Certified Public Accountants of Cyprus (ICPAC) and the Association of Chartered Certified Accountants (ACCA).
Introducing Arosal
Founded in 2015, Arosal has become a trusted partner for many successful corporations and private clients. Under the visionary leadership of Arofat Salayeva, the firm bridges the gap for clients navigating the complexities of international tax, audit, and financial management. As a Fellow member of the ACCA and holder of the ADIT qualification, Arofat envisioned a firm that delivers more than just services—it offers tailored solutions. From its boutique beginnings, Arosal has grown into a dynamic organization with a team of 30 professionals, known for its dedication to quality, innovation, and personalized client service. As the accounting industry undergoes rapid transformation, driven by technology and evolving client expectations, Arosal is committed to staying ahead of the curve. Addressing these challenges is essential to ensure that the firm continues to provide unparalleled value.
Accounting in the Digital Age
The digital age has introduced profound shifts in the accounting industry. Automation and artificial intelligence (AI) are disrupting traditional practices, performing routine tasks with unprecedented speed and precision. Cloud computing has revolutionized data management, enabling real-time collaboration and decision-making, while also raising important questions about data security and privacy. Data analytics offers new possibilities for strategic financial insights, but it demands that accounting professionals develop skills beyond the traditional scope of their training. Additionally, the growing importance of cybersecurity requires firms to safeguard sensitive financial data against increasingly sophisticated threats. These challenges highlight the critical need for adaptation and innovation within the profession.
Arosal’s Response
At Arosal, we view these challenges as opportunities to enhance our services and improve our clients’ outcomes. We have embraced digital transformation by investing in cutting-edge technologies that streamline processes, improve accuracy, and enhance efficiency. Automation has allowed us to minimize time spent on routine tasks, freeing up our professionals to focus on delivering high-quality, efficient, and value-added services. Our commitment to innovation extends beyond technology. We prioritize the continuous development of our team members in using modern tools and methodologies to ensure they remain versatile and adaptable. Our professionals possess a diverse skill set, from technical proficiency to a growth mindset and non-technical capabilities. This dual focus ensures our people are not only technically adept but also equipped to safeguard our clients’ success and continuity.
Supporting Clients in a Changing Landscape
Our clients are at the heart of everything we do. We actively support their transition into the digital age by offering tailored advice on leveraging new technologies to improve their accounting and financial operations. From streamlining processes to enhancing data security, we work collaboratively to ensure our clients are well-positioned to thrive in an evolving marketplace. At Arosal, our mission is to provide services that not only meet immediate needs but also anticipate future challenges. By staying at the forefront of industry trends and maintaining a steadfast commitment to excellence, we continue to build lasting partnerships with our clients, helping them achieve long-term success.
Arofat Salayeva, Managing Director Arosal Audit
Arofat Salayeva, talking toJ essica Collins, Director of Media and PR at iGaming Enquirer
COO, Samir Beg Ceric
Breaking New Ground in Sports-Tech: Blocksport AG’s Vision for a Digital Revolution
Project directed
by:
Jessica Collins, Director of Media and PR at iGaming Enquirer
The intersection of sports and technology has been a dynamic space for innovation, but few companies embody this synergy quite like Blocksport AG. At the helm of this pioneering force is Samir Beg Ceric, the company’s Chief Operating Officer, whose vision and leadership are steering Blocksport to redefine fan engagement, elevate sports brands, and harness the transformative power of cutting-edge technologies.
In an exclusive interview, Ceric sheds light on Blocksport’s mission, the challenges facing the sports-tech industry, and the company’s ambitious plans for global expansion.
The Mission: Empowering the Sports Industry with Technology
For Ceric, Blocksport’s mission is clear: to bridge the gap between traditional
sports entities and 21st-century technological advancements. “Our mission is to help the sports industry fully understand the power of technology - blockchain, data, and more - and use it to engage fans globally while creating new revenue streams,” he shares.
Ceric underscores a critical pain point in the industry: the struggle of major sponsors to achieve a satisfactory return on investment. “Big players are investing billions in sponsorships, yet the ROI isn’t there. We aim to educate and empower stakeholders to harness modern technology effectively.”
Through strategic education initiatives, Blocksport is transforming how sports organizations approach fan engagement and sponsor partnerships, ensuring a future where technology and sports are seamlessly integrated.
Driving Innovation: The Role of Blockchain, Web3, and AI
Ceric envisions a future where blockchain, Web3, and AI revolutionize the relationship between sports brands and their fans. These technologies, he argues, hold the key to unprecedented levels of engagement and transparency.
“There’s never been a more exciting time to be involved in the sports industry,” Ceric states. “We want to lead this transformation in a fair, transparent, and democratic way. That’s what drives us.” By positioning Blocksport at the forefront of these innovations, Ceric and his team are not just participants in the tech revolution - they are leaders shaping its course.
Overcoming Challenges: Education as the Catalyst for Change
Despite the promise of technology, Ceric acknowledges significant hurdles, particularly a lack of education among sports professionals about the potential of data and digital solutions. “Data is the new gold, yet many in the industry haven’t fully grasped its value,” he explains.
Blocksport tackles this challenge headon through workshops and long-term partnerships with clubs, leagues, and federations. “Our role is to demystify technology and make it accessible. By driving education and fostering collaboration, we position ourselves as trusted partners rather than mere service providers.”
A Showcase of Innovation: The Deutsche Telekom Partnership
Among Blocksport’s standout projects is its collaboration with Deutsche Telekom Group, a $200 billion telecommunications giant. This partnership exemplifies the company’s commitment to innovation and fan engagement.
“We launched a fan engagement solution for the Champions League basketball winner at the Telekom Dome Arena in Bonn,” Ceric reveals. “With 5G connectivity and live app interaction, fans engaged with the game in real time, creating an electrifying experience for over 6,000 attendees.”
For Ceric, moments like these affirm Blocksport’s mission. “Seeing fans interact with the solutions we design and buildit’s an unbelievable experience that makes all the challenges worthwhile.”
Security and Privacy: A Swiss Standard of Excellence
In an era of heightened concern over data security and privacy, Blocksport takes no shortcuts. Headquartered in Switzerland, the company adheres to some of the world’s strictest regulations.
“Working with trillion-dollar companies means we can’t afford mistakes,” Ceric emphasizes. “Our protocols, compliance measures, and reliance on secure servers ensure that user data is protected at the highest level.”
This commitment to security not only safeguards users but also reinforces Blocksport’s reputation as a trustworthy partner in the digital sports ecosystem.
Global Expansion: A Vision for 2025 and Beyond
With a presence on four continents and plans to enter a fifth, Blocksport is on the brink of a major global breakthrough. The company’s strategy hinges on building strong local partnerships, understanding cultural nuances, and maintaining a steady, sustainable pace of growth.
“We’ve launched partnerships across Europe, Africa, Asia, and LATAM, and we’re particularly excited about North America,” Ceric says. “The franchise structure in American sports and their investment in data-driven connectivity present enormous opportunities.”
Ceric also highlights the importance of employing high-quality talent and taking the time to manage growth effectively.
“This is a long-term game. We’re setting the foundation for something truly impactful, and 2025 promises to be a pivotal year.”
Looking Ahead: A Legacy of Innovation
As Blocksport AG continues to expand its global footprint, it remains steadfast in its mission to empower the sports industry through education, innovation, and technology. Under Ceric’s leadership, the company is poised to not only navigate the evolving landscape but also define it. For Ceric, the journey is as much about transformation as it is about collaboration.
“Unless you have reliable partners, it’s tough to break into the sports industry. Partnerships are integral to everything we do.”
With its unwavering commitment to excellence and innovation, Blocksport AG is not just keeping pace with the digital revolution - it’s leading the charge.
