@crestsocial @crestsocial
AN INTRODUCTION TO:
SOCIAL MEDIA
SOCIAL MEDIA FOR BUSINESS
FIRST STEPS ▸ Create a strategy ▸ Choose appropriate networks ▸ Optimise Pages
SOCIAL MEDIA FOR BUSINESS
DEVELOPING A SOCIAL MEDIA STRATEGY ▸ Align with business goals ▸ Awareness ▸ Branding ▸ Increase Sales ▸ Build Relationships ▸ Research
SOCIAL MEDIA FOR BUSINESS
HOW TO GIVE VALUE TO AUDIENCE ▸ Education ▸ Information ▸ Offers ▸ Entertainment ▸ Engagement
SOCIAL MEDIA FOR BUSINESS
USING INSIGHTS TO DECIDE WHAT TO POST ▸ Use insights from previous posts ▸ Use competitor insights ▸ Use your own experience ▸ Experiment ▸ 80/20 Rule
SOCIAL MEDIA FOR BUSINESS
ALGORITHMS ▸ Why do we have them? ▸ Is social media now pay to play? ▸ Can we manipulate them? ▸ Are all the algorithms the same?
SOCIAL MEDIA FOR BUSINESS
HOW IS THE POST SCORED BY FACEBOOK
SOCIAL MEDIA FOR BUSINESS
FACTORS THAT INFLUENCE POST REACH ▸ Reactions (Likes) ▸ Comments ▸ Shares ▸ Images views ▸ Link clicks ▸ Video views / Percentage viewed ▸ Scrolling Speed?
SOCIAL MEDIA FOR BUSINESS
THINGS TO CONSIDER ▸ Post Frequency ▸ Type of Post ▸ Which Network ▸ When to Post ▸ Engagement
SOCIAL MEDIA FOR BUSINESS
EXAMPLE POSTS
SOCIAL MEDIA FOR BUSINESS
HASHTAGS ▸ Facebook - No effect ▸ Twitter - 1 - 2 is optimal ▸ Instagram - 11+ ▸ LinkedIn - ?
SOCIAL MEDIA FOR BUSINESS
COMMON MISTAKES ▸ Asking for likes ▸ Being on too many networks ▸ Not engaging ▸ Not speaking to existing audience ▸ Posting the same content ▸ Posting too much / not enough ▸ Being overly promotional ▸ No offline promotion
SOCIAL MEDIA FOR BUSINESS
TOOLS ▸ Canva - Simple Graphic Design Software ▸ Hootsuite / Buffer - Social media scheduling tools ▸ iMovie / Windows movie maker - Video editing ▸ Facebook Pages - Manage Facebook pages on mobile ▸ Facebook Newsroom - Keep unto date with Facebook Algorithm changes ▸ Crowdfire - Twitter management tool ▸ analytics.twitter.com - Twitter analytics
SOCIAL MEDIA FAILS
@crestsocial @crestsocial
THANKS FOR LISTENING ANY QUESTIONS?