FINTECH: THE FUTURE IS NOW // BANKING
FINTECH: THE FUTURE IS NOW Fintech leaders and Canadian government collaborate to keep businesses competitive and protected BY NATALIE NOBLE
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he gradual growth of fintech product and service adoption in Canada over the last decade is poised to take off. Accelerated by the pandemic’s overhaul to the ways business is conducted, these technologies are creating a decentralized financial world that gives consumers more control over their finances. It’s become apparent that embracing opportunity over resisting change is critical and industry leaders are collaborating with the Canadian government to keep Canadians competitive and protected. “The pandemic has highlighted to most businesses how important scalability and adaptability are,” says Adam O’Brien, founder and CEO of Bitcoin Well, the longestrunning, founder-led Bitcoin ATM business in Canada. “From the perception of the consumer, it identified the gap that exists in how reliant we are on legacy styles of banking and the traditional custodial model. The consumer’s eyes have certainly opened up to what our money can do.”
PHOTO SOURCE: MOGO
BUSINESSINCALGARY.COM // BUSINESS IN CALGARY // DECEMBER 2021
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