Photo by Riverwood Photography
BOOST INNOVATION Revolutionizing Groups With Culture Analytics
by Rennay Craats
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othing erodes a company’s bottom line like a culture problem among the staff. Whether the company employs six people or 600, if the culture the company is espousing doesn’t match the one that truly exists, this disconnect can cause low productivity, satisfaction, engagement and retention. It can be difficult to identify a company’s true culture, and Ken King’s start up, Boost Innovation, is helping make that process easier. Boost Innovation uses culture analytics to measure behaviour in essentially any organization where human interactions are a key part of the price model, anywhere in the world. The company started out manually analyzing the culture in a client’s workplace, watching interactions and documenting behaviours. They also conducted surveys asking staff questions about their workplace and its culture. As the experts collected more data they could identify issues and present clients with an action plan to create change. The company created an algorithm to measure growth and performance in a group, with each interaction being assigned its own code. When they ran the observed interactions through the algorithm, they could measure the culture and performance of the group. BOOST INNOVATION
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