At Shane Homes, we don’t just build houses.

We build spaces where dreams come to life and memories are made with loved ones; spaces you can call your “first”, or your “forever home”.

Whatever your home means to you, you can love it or customize it with Shane homes.

HOW

We believe we were able to successfully launch this tool in 2021 because of how we viewed the true benefits. This is a customer experience tool, and has the added benefit of lead generation.

We are committed to providing an unmatched customer experience and this was the perfect way to prove it. It seems risky to most to put so much information out there for anyone to see in such a competitive market, especially pricing when it hasn’t been the norm in our industry. We feel it’s a risk to lack transparency when buyers demand accessible information that empowers them to make an informed buying decision.

Our biggest roadblocks were “mindset” and our internal systems. We thoughtfully overcame objections and reworked certain processes to make it work.

In 2022, 19.8% of our sales were attributed to Build & Price. Customers are getting used to it and we often receive inquiries as to when new communities will be added to Build & Price. They want information and enjoy spending hours with our brand online in the comfort of their home pricing new models and adding options. Creating and dreaming.

Every buyer uses Build & Price differently, which is what we anticipated and encouraged. Some use it for basic research and immediately visit a showhome to gather more information from the sales team in person. Some go a little further and reach out to the sales team when they are ready to purchase. And some go all the way, making an offer on the model and lot and completing the sale 100% virtually.

With the amount of immigration coming into Alberta, Build & Price has been an integral way for out of towners to research and buy and we don’t see that slowing down in 2023-24.

With Build and Price, we meet our customers where they are at – and this helps lead us to that exceptional experience we strive to provide to all of our homeowners.

Melanie Gowans Vice President Sales, Marketing & Interior Design at Shane Homes Group of Companies Canada