5 Facebook Apps You Should Be Using for Your Business Page
Facebook is one of the most powerful social media marketing platforms today. Businesses of all sizes are able to utilize the site as a way to engage and interact with new and existing customers. Being able to communicate so quickly and openly keeps brands more transparent, which builds trust with the customer.
Connecting with your audience through social networks requires you to be able to capture and keep their attention. People have shorter attentions spans these days. Using special apps for your Facebook Business Page can help you keep their focus on your page without bouncing off too soon.
Here are five apps that you can use on your Page to help draw in your audience: Welcome App You can use widgets (Rich Text Widget, Invite Friend Widget, Product Widget, Image Widget, and Links Widget) to create a welcome app for your Page. This is similar to a micro site in that it has interactive features and conveys to users who you are and what you do. This is a good tool for passing along information about your store, spotlighting some of your merchandise, or promoting an upcoming event.
Resource App If you are a brand that creates a lot of content for your customers, then creating a resource app can be valuable. A lot of businesses give away free eBooks, PDF files and whitepapers to their fans in exchange for something like joining a mailing list or subscribing to the newsletter.
Creating a resource app can make it easier to share your free content. What's more, it makes it easier for your fans to share that free content as well. Something that simply posting the content to your website doesn't do. Widgets like the ones you would use to create a welcome app can also be used to make a resource app.
ROI App A return-on-investment app is one of the most useful for your customers. You can use this to allow customers to make a reservation directly from your Facebook Page. You can include handy features like an interactive map so that they can find your business after making those reservations.
Contact App People turn to social media as a convenient way to connect with their favorite businesses. To make things even easier, you can create a Contact app so that people can quickly and easily send an email to different departments of your business.
Special Appreciation Apps Showing your appreciation to those special customers is a fantastic way to build stronger brand loyalty. Create a customer appreciation app that lets you send out a special promotion code or even offer a free exclusive gift to select customers. Hide this app by keeping it out of your top 12 apps on your page or publish it to your Sandbox Page.
When you receive a great compliment on Facebook from one of your fans, send them a link to the "secret" app that will connect them to your free gift. Making these fans feel like they were hand-selected by your business will make them feel even more connected to your brand. If you haven't thought about using apps as a part of your Facebook business page, then it is time that you start. There are so many benefits for your brand as well as your customers when you do.
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