Fortune Life celebrates Day of the Seafarer ’23

Batulao project in nasugbu, Batangas marks their entry into the P4 million to P8 million market space.

Meanwhile, Phirst Centrale hermosa in Bataan is a masterplanned mixed-use project that will showcase the group’s concept for its township product line.

“Combined, all of these offerings come to a total of about 3,000 units, initially, with a sales value of about P5.8 billion,” Celis said.

“Going forward, we will choose to remain prudent in terms of project launches and vertical development segment to mitigate the risks associated with long duration projects,” CPG President and CeO Marco Antonio said.

“We will calibrate our strategy for vertical developments to have faster development cycles and less external financings required through more low rise buildings and medium rise buildings.”

The company will continue to expand and diversify its horizontal product offerings through Phirst

“Moreover, we are also preparing for the unveiling of our very first project in the Visayas region, which will kick off the execution of our VisMin expansion strategy,” Celis said.

The firm made its pilot run into the P650,000 to P1.4 million price points market in Laguna, while its he said Phirst Park will now be able to provide first home buyers with the residential investment range of P650,000 to P8 million, which qualifies Filipino families earning monthly household incomes from P12,000 to P240,000. This spectrum also makes up the current 6.5 million Philippine housing backlog for 2023.

“Phirst will be able to launch an additional four projects. And that’s a fresh 5,800 units valued at close to P11.3 billion,” Celis said.