Vincent del Rosario’s business star shines brighter than ever

we were already in the process of putting up Vivamax when Covid-19 struck the world.”

The family-owned multimillion company banks heavily on film production and it was left with no theatrical venues for its movies during the pandemic. “We worked double time to set up Vivamax and we went into full operations in February of 2021. From there it just grew and grew, and the number of our subscribers just ballooned.

THE president and chief operating officer of Viva Communications Inc. Vincent del Rosario was named one of the Rising Stars by The Business Manual, the country’s premier subscription-based business platform, during its Growth Con PH summit recently.

Del Rosario was recognized for the phenomenal success of Vivamax, the video streaming platform of the Viva entertainment empire, which has recently crossed the 7 million subscribers’ mark, making it the undisputed number one OTT (over-the-top) service in the Philippines.

“I am very honored and humbled with this recognition. We at Viva are very happy about the success of Vivamax. We consider Vivamax our pandemic baby venture. We are always on the lookout for new business opportunities at Viva and we discovered streaming as an interesting addition to the existing outlets for our films and creative contents. So

Some people call it luck or serendipity, because Vivamax provided some form of entertainment and maybe a pleasurable escape, too, during the anxietyfilled period of the lockdown.“

He added, “I believe that Vivamax was launched at the right time and our wonderful team saw the opportunity and we just seized it.” Whether it was strategically planned or a result of underlying circumstances, Vivamax became a byword as the go-to platform for content geared toward mature audiences. From the update that we got, it now owns a library of more than 400 titles with one new title coming out every week.The streaming platform is also accessible in more than 100 countries and territories around the globe.

Aside from being the head honcho for Viva, with his sister Valerie as his invaluable partner in Vivamax, Del Rosario is actively involved with the day-to-day operations of Viva Communications. This includes production of content for film, television and on-line media, music production and publishing, and

“The ‘Barbenheimer’ thing was a real boost for both movies,” Goldstein said. “It is a crowning achievement for all of us.”

“It was a truly historic weekend and continues the positive box office momentum of 2023,” said Michael O’Leary, president and CEO of the National Association of Theatre Owners. “People recognized that something special was happening and they wanted to be a part of it.”

And yet in the background looms disaster as Hollywood studios continue to squabble with striking actors and writers over a fair contract. were the last films on the 2023 calendar to get a massive, global press tour. Both went right up to the 11th hour, squeezing in every last even pushed up its London premiere by an hour, knowing that Emily Blunt, Matt Damon, and Cillian Murphy would have to leave to symbolically join the picket lines by the time the

Without movie stars to promote their films, studios have started pushing some falls releases, including the high-profile Zendaya tennis drama

In keeping with Viva’s commitment to provide quality entertainment to a wider spectrum, Viva recently launched VIVA ONE, a streaming platform with content dedicated to the general audience. “We are working to make it also as successful as Vivamax,”

Del Rosario also credits his father Vic, Viva founder and concurrent chairman, as the one who continuously inspires him to be the best leader he can

“My dad always allows his children to flex our muscles, spread our wings, and be the best that we can possibly be. Dad has taught me so much about the value of work, leadership and discipline, and never forgets to remind us that work should always be a source of happiness and fulfilment more than monetary and material gains. And that once we commit to something, we give our best and our all. I also pray for guidance, strength and wisdom so that my leadership can inspire many and make the lives of people who work with us and for us, so much happier,”

When we were growing up, Vincent and I went to the same school run by the Benedictines, and we always heard the motto of the monks in Latin, “Ora et labora”, which means pray and work. I’m pretty sure that Vincent del Rosario has heeded it all these years and he will continue to do so as he propels the Viva entertainment empire to greater heights in the future.