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Filipinos’ innate trait on service orientation combined with the power of Generative AI enhances the employees experience at work that translates to an even more satisfying customer experience—therefore, helping the Philippines retain being the ‘heart of CX’ and at the same time, meeting or even exceeding growth targets,” Cajucom-Bradbury explained further.

CCAP is a sub-sector of the ITBPM industry.

Meanwhile, the IT and Business Process Association of the Philippines (Ibpap), the flagship organization of the IT-BPM industry, earlier said the success in Generative AI will be “critical” in generating the 1.1 million new jobs by 2028.

Ibpap President Jack Madrid said in May, “Companies have long been doing proof-of-concept experiments to determine how they can leverage it in their business operations to improve employee productivity, enhance customer experience, reduce costs, and increase top-line growth.”

Madrid also noted that Ibpap and its stakeholders recognized early on that GenAI will “inevitably” change the way business services are performed and delivered, bringing a “significant shift” in the dynamics between jobs, skills, and talent. Full story here: https://businessmirror.com.ph/2023/05/26/ibpap-headmadrid-cites-critical-role-of-genai-increating-1-1-m-jobs-by-2028/