Email Marketing FQA (FREQUENTLY QUESTIONED ANSWERS) AND PROPOSAL
The Life of Your Business Growth
Introduction The in-the-moment nature of email marketing makes it an ideal means for reaching customers with relevant content that is both timely and convenient, as well as inexpensive to deliver and easy to measure. But poorly targeted or badly managed communications yield scanty profits and can even harm your business by annoying or alienating customers and eroding your brand. NegotiumPlus Digital Marketing gives you the best practices and tools you need to easily design, create, test, personalize and execute effective email marketing messages.
Email advertising and marketing has long been on the list of most cost-effective and widespread methods of digital advertising and marketing. Marketing and advertising is an important part of building business. It can reach a wider audience in a faster amount of time with little to no cost; one just needs an email address. Email marketing is not to be confused with spam; however, if not careful, the way the email is written can make it sound like spam, and the user will block any emails from that point forward
The Question You may want to ask from us 1. Who is included in the email database? 2. How much do you charge? 3. Can you design the ad for us? 4. Can you come to further discuss/ collect the payment? 5. I am ready to advertise with you. What do I need to do now? 6. I already paid and booked a time slot. I want to cancel the booking now? 7. How do we know whether you really send our mails to your entire base? 8. What is the response rate of a typical email ad we do? 9. The Truth that others may not want to share with you. 10.Last but not least..!!
Class Of Reach •Top managers (CEOs, Directors, MD, GM, AGMs) •Middle level managers (Managers, Senior Managers) •Executives •Professionals •Company general email contacts •Self Employed
EDUCATION LEVEL
How was this database built/collected? We would like to place emphasis on the email marketing. Owing to the fact that there is no structured database for Nigeria at the moment, we employ the law of average-the more people we reach the more the people we'll find who will be interested. We get our sources from • LinkedIn(Over 30,000), • Directories of all companies in Nigeria • Online Survey campaign • Facebook subscription form • Website subscription form • Past events Like Rainmakers, My Doubledouble, Lagos State Debates, National Sports Festival, etc • Most other ways are strictly confidential and some private clients (Governments and Private)
CAN YOU DESIGN THE AD FOR US? Oh Yes. We can. There will be additional fee of N5000/- per artwork and need to be paid in advance. This is an added service we give at a special rate for our clients. Design requirements should be sent to us at least 7 days before the campaign date, as we need enough time to design it and get your feedback. You need to provide us the exact titles/wordings you wish to have in the ad and if you have any images you wish to include, please provide them in advance. Once the ad is designed, we will send it for your feedback and if there are any changes needed, please communicate them ASAP. After the changes we will send it back to you and you have only one more chance to request any more changes.
I am ready to advertise with you. What do I need to do now? a. Book a date/time for your email transmission. b. 5 Time slots are available for a day – 3 ads start in the morning at 8.00 am and another 2 ads start at 12.00pm for best opening and response time . c. Mails will be sent out under NegotiumPlus Services brand or Your Mails Brand with additional charge .
d. Full payment is needed to book the time slots for us to send your campaign. e. Alternatively you can make a tentative booking. But tentative bookings will be valid only for 24 hours and, if you fail to confirm your booking by making the full payment within 24 hours, your tentative booking will be automatically cancelled in our system, and the next client who is in the waiting list will be given the opportunity to book the date/time.
f. Send your ad/artwork (email to us) at least before 24 hours to the reserved date. We will review your ad and feed It to our system, to set up the campaign. g. If your ad/artwork does not meet our specifications and design guidelines (explained at the end of this document), we reserve the right to reject your ad & refund the money. Therefore it is advisable to send your artwork for our review well in advance. (so that you have enough time to do the changes, if any)
h. Send us the “Subject Line� you wish to put in the email. This has to be limited to 8 -10 words. If you do not provide a subject line, we will use an appropriate subject line based on your ad.
File Dimension/Size/Format • Dimension – 9’ x 12’ Inches (750 x 1000 Pxls)
ARTWORK – DESIGN GUIDELINES - 1
• Size - Should be less than 200 KB • Format – JPG
If your artwork does not meet the above requirements, we will have to resize it. If you have provided it in a different format we have to change the file format,. Please note that when resizing or changing the file formats, the quality of your original artwork may be slightly dropped. Sometimes this drop in the quality may not be very noticeable. However it is always recommended for you to stick to the guidelines we have given.
ARTWORK – DESIGN GUIDELINES - 2 Call to Action Make your contact details very prominent. Have full details,- Names, Address, Contact Numbers, Email Addresses, Web Site Links etc. Email is a “Direct Response Media” So, have a clear “Call to Action (verbs)” in your email. Examples: Call – Give the contact numbers Click here to contact – link your ad to an email address Click here for more info – link your ad to a web page where you give more details Buy/Reserve/Book – Give the details of where and how to buy/reserve.
Artwork – Design Guidelines - 3 Title/Subject
• Use limited number of words (8-10) • Don’t make the readers feel that you are trying to sell something.
• Make it newsworthy - think about subject lines as headlines in newspapers. Does it catch enough of your attention to read on? • Avoid ALL CAPITAL LETTERS and exclamation marks. "[ALL CAPS] feel like you are shouting for attention and not being respectful of your readers' time • Specially in the email subject line, try to avoid words such as “Free, Buy, Offers, Discount, Win” etc
ARTWORK – DESIGN GUIDELINES - 4 Email Body
Email is a visual media. Make best use of it by having a proper mix of images and text in your ad.
Don’t make it look like a “classified ad” in the Sunday News Paper.
Maintain at least 40:60 ratio of images and texts in the full space of the ad. (Important)
If you have attractive images of your product/service, include them in the ad. Images can speak 1000 words for you.
Always stick to 5Bs– Big – Bold – Brilliant – Bright – Beautiful.
I already paid and booked a time slot. I want to cancel the booking now? • If you cancel at the last moment (within the last 24 hours of your reserved time slot), NO refund will be made. If you are ready to do that campaign again on another future date, you will have to pay again and book the date. • If you cancel within 7 days of your reserved date, only 50% will be refunded. But if you wish to re-schedule it again to another date, above cancellation fee (50%) will not be charged
• If you cancel before 7 days of your reserved date, no cancellation fee will be charged and 100% will be refunded. Or else you can re-schedule the ad to another date.
How do we know whether you really send our mails to your entire base? • One email transmission may take about volume.
10-12 hours to complete depending on
• After the transmission is completed, our system will tell us how many mails actually got delivered and bounced. We can compile this information in to a report and can send this to you for your information and records. • The report will show a complete demographic analysis of number of opening, location of opening, number of clicks within the email body, no of times email was opened • Also we have all your reports delivered to you in 24 hours (Note: Openings is continuous for four weeks over, so report improves over a period)
What is the response rate of a typical email ad we do? An exact figure can not be given as the response can depend on many factors such as • How attractive is your email subject line. Does it attract people’s attention to click and open the email? • How attractive is the offer you promote in the email? • Is your offer appealing to the majority of the people in the data base or, is it appealing only to one segment in the base, such as female only, high income earners only. • Are you sending this ad at the right time – for example, sending a hotel package ad during the holiday season can be very effective. • How attractive and creative is your advertisement? In other words, “have you followed the artwork design guidelines explained at the end of this document?” But in some pages below you will see some of our proven results and demographics
The Truth that others may not want to share with you. Can we expect all the people to receive these emails in their inbox? - NO What ever the best practices we follow and all known and secret tactics we apply in order to set up the emails to be delivered to the recipients inbox, there is always a small % of customers (normally less than 10%), who do not receive the mails in their inbox. This is mainly because of the email programs they use and the spam filtering software that are used by them. In addition to the main public email programs such as Yahoo, Gmail and popular email programs like Outlook Express, there are 100s of different email programs and 1000s of different spam filtering software used by people around the world. Most of these spam filters and technologies use a scoring system to determine whether an email is spam or not. Even if it’s a legitimate email, based on their scoring system, if a particular mail is marked as spam, some programs totally or partially block the content (images) of the emails, without displaying them to you , while some other email programs send these mails to a Spam or Junk Folder in your email account. It is virtually impractical for us to set up the emails to be compliant with all those 100s of email programs and 1000s of spam filters that are used by the recipients. However, using our expert knowledge and experienced gained over the years, we make all our efforts and use all known and secret tactics to make our emails compliant with all main, popularly used email program and filters. Before a client’s ad is sent to our database, we normally do extensive testing using our test email accounts and when we achieve 80%-90% success rate, we send the mails to the actual users.
Our Third Party Service providers Over Official Partners
After receiving this proposal, if you decide to advertise with us, it is deemed that you have read and understood this proposal and this proposal will be considered as the complete set of terms and conditions with regard to your campaigns you do with NegotuimPlus Services
Special Note
Last but not least..!!
Keep reading
From Getresponse
Our Processes
Our Project Management Process flow
Our Past and Current Clients
Profile Name of Company
NegotiumPlus Services
Year Established Business Function Corporate Office Address Total Employees Website Address
21-11-2008 Digital Media, Website development and software development company 19A Obanikoro Compound, Obanikoro Estate. Lagos 12 www.businessplusng.com
Company Email
Information Desk : nigeria@businessplusng.com Sales Desk: admin@businessplusng.com
Company Hotline
Information: (+234) 7032639634 Sales: (+234) 8125574365 Support: (+234) 8125574365 Digital Media Consulting and Deployment, Website development, Software development, Email marketing
Areas of Expertise
Market Coverage
United States of America and Nigeria
•
85% of all business correspondence occurs via email, yet companies continuously spend their marketing budget on the other 15% why?
•
15,000 emails on the average are sent by user per year, this time is spent communicating but not marketing
•
9% Average click through rate optimum return on marketing investments for an email that cost you nothing.
•
500 hours spent by staff sending and receiving emails per year.
•
99% average open and delivery rate of everyday email, the highest of any media channel
•
If you spent 50% of your monthly budget for advertisement on email marketing, you could double your client base?
•
Email marketing has proven to have a far more higher ROI than traditional advertisement and even the highly advocated social media adverts?
•
Marketing via email has proved to have more conversions (a browsing customer to a paying customer) than traditional advert and social media advert
•
Email marketing is the cheapest form of marketing available
•
With email marketing, unlike other forms of marketing, is predictable and can be monitored to a great degree of accuracy you will not be casting your fishing net blindly!
Pricing: How We Can Work With You! • Full Account Management: We will get your content and manage your account fully. 150,000 corporate contacts for N300,000 per/month
100,000 Corporate contacts for N200,000 per/month 50,000 Corporate contacts for N120,000 per/month
40,000 Corporate contacts for N100,000 per/month 30,000 Corporate contacts for N80,000 per/month
20,000 Corporate contacts for N60,000 per/month 10,000 Corporate contacts for N40,000 per/month
(Discount only applies for 3 months down payment) • Trainings: We offer both in-house and on the job(site) training for our clients, Our trainings are extensive, realtime and very resourceful.(10 hours) Cost: N 50,000 per person( with one month on site support)
• Support Training: Our ad-hoc support trainings spans for a period of 6 (six) months . Which implies we will manage your platform for 6 months and train your staff during this period to take charge of the project. Cost: N 130,000 monthly
Reach Us‌! No 19A Obanikoro Compound Street. Obanikoro. Lagos. West Africa.
Phone: +2348125574365 and +234 703 2639 634 Email admin@businessplusng.com Website www.businessplusng.com