www.business-review.eu Business Review | March 2020
36 ENTREPRENEURSHIP
Local startups looking for a chore near you Romanian entrepreneurs are eyeing people’s home chores and might even be competing with international players for a place in your smartphone. From meal deliveries to laundry and small home repairs, startups are coming up with products and services that are designed for convenience. By Ovidiu Posirca
Across the European Union, there are many platforms for on-demand home services
H
owever, there are numerous chal-
things that until now were happening on
startups that do overcome these challenges,
lenges that entrepreneurs have to
the grey or even black market, says Cristian
as there is competition,” Munteanu told BR.
face when building their business.
Munteanu, managing partner at EGV (EarlyG-
Aside from the growing competition, startups in this field might struggle to scale up their operations across Romania.
ame Ventures). “The scalability of the model is another
This market is still in its early stages of development and players are quite dependent on the consumers’ financial health. If the
problem, as such startups must conquer the
economy slows down, for instance, consum-
market city by city. Lastly, the go-to-market
ers might decide to start cooking their own
THE CHORE OF GROWING A BUSINESS
strategy for such businesses is difficult and
meals at home.
Startups in this field face challenges on the
the marketing budget required is sizable.
Romanian market, such as bringing to light
Anyways, there is a market out there for the
“The potential for house chore startups and the viability of use cases will need to
