www.business-review.eu Business Review | April 2022
20 HR
Adopting a data-centric, digital-first approach Alina Gamauf, HR, CSR & Corporate Affairs Board Member at Carrefour Romania, sat down with Business Review to discuss the digitalization of the company’s HR department and explain how Carrefour contributes to the development of a new generations of leaders. By Anda Sebesi an industry where things are happening very quickly, and the HR team helps us find the best tools to support our colleagues in their daily activity and their development. That’s why digital transformation in HR has become a priority for us, and it is also in line with our group-level strategy, announced in November 2021, which is built on a “data-centric, digitalfirst” approach. My team and I analysed all of the company’s HR processes and we launched several projects in order to ensure a simplified employee experience, from recruitment and onboarding to learning opportunities and annual performance reviews. For example, in November 2020 we launched Ema, a simple and user-friendly chatbot interface that automates recruitment processes. We were among the first companies in Romania to invest and implement this type of digital solution, anticipating an important trend. We are constantly updating the tool in order to bring it in line with the needs of both hiring managers and candidates. The latest update, which was implemented at the beginning of this year, brought an improved user experience¬—from intuitive conversations on our career page to a better control of the process so that all our candidates receive feedback, whether positive or negative, and even other job recommendations based on
How important is digitalization for HR departments in general and how has Carrefour Romania implemented it so far? What is the added value of digitalization in your HR department?
ing such solutions to our relationship with
At Carrefour, we have an innovative mindset
customers, providing them with streamlined
their profiles. Last year we implemented the Carrefour
and improved experiences across all points of
Explorer virtual onboarding programme,
contact with us, whether in store or online.
designed to ensure a simple and complete
And alongside its customer centricity, Carre-
experience for our employees from their very
four is also defined by its wonderful team.
first day of working at the company. It is an
and we apply technical solutions to all busi-
As such, it is important for us to support
intuitive, user-friendly platform that our em-
ness areas. Innovation is part of our strategic
our colleagues in every way we can, and digi-
ployees can use to find out everything about
vision. An important part, of course, is apply-
talization plays a key role here. We are part of
our culture, organisational chart, useful con-
