Nestlé Romania acquires health supplements and vitamins provider Solgar

By Deniza Cristian

Nestlé Romania has acquired Solgar, a business operating in the highly attractive and growing nutrition and supplement category, to sell its products directly on the Romanian market. The local transaction follows the August 2021 completion of Nestlé’s acquisition of the core brands of the Bountiful Company, including Nature’s Bounty, Solgar, Osteo Bi-Flex,

Puritan’s Pride, Ester-C, and Sundown. This transfer includes a group of highly specialised professionals to secure business continuity. Both the Solgar brand and its human resources will be integrated into the Nestlé Romania organisation, becoming a part of the Nestlé Health Science division. Solgar is a global leader on the nutritional supplements market. “This acquisition is an exciting step that helps bring our purpose to life: to unlock the power of food to enhance quality of life for everyone, today and for generations to come. The acquisition of the Solgar business contributes to growth opportunities for Nestlé Romania on the highly attractive market of supplements, vitamins, and minerals and presents a great opportunity for Nestlé Health Science to increase its presence on the Romanian market. This includes a dedicated team, who has the expertise to operate successfully in a specialised industry, and the pharmacy distribution channel,” says Alessandro Zanelli, Nestlé Market Head for the Southern and Eastern Europe Market. With the integration of the Solgar supplements in its portfolio, Nestlé Romania will gain substantial leverage on the health supplements and vitamins market and address more consumers with its nutrition products.

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