www.business-review.eu Business Review | August 2021
10 COVER STORY
GENERATION Z:
FULLY AUTHENTIC AND DIGITAL NATIVE Generational shifts are occurring at a fast pace, and the world will soon experience the rise of Generation Z, which will represent the largest consumer base through to 2030, says Euromonitor International. Despite their young age and limited incomes today, Gen Z will shape the ways businesses create and market their products tomorrow. By Romanita Oprea
