www.business-review.eu Business Review | October 2021
30 MARCOMM
Recruiting bouncing back in communications industry A new LinkedIn study shared exclusively with The Drum suggests that despite the pandemic and its economic consequences, opportunities in the marketing sector are only expanding, with roles in digital and media leading. While the economic impact of covid-19 has decimated businesses of all types over the last year and a half, the marketing industry has made an impressive comeback. By Romanita Oprea 39 percent). Other fast-growing skills include Adobe Premiere Pro, marketing automation, customer experience, and Facebook marketing. Since the onset of the pandemic, listings for remote marketing jobs have increased fivefold. Whereas just 2 percent of marketing roles were remote on March 1, 2020, today nearly one in ten are. In the past six months alone, LinkedIn has seen a 177 percent increase in the number of remote job postings for marketing roles. Marketing roles across the board are shifting to more remote and flexible working arrangements. The past year saw 17,000 remote marketing job postings, highlighting the fundamental evolution of work, and this evolution Seniors are in high demand and the companies are putting a great emphasize on strategy
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stands to be a game-changer. Over 90,000 Romanians applied for a job in February through the BestJobs platform,
ome 381,000 marketing job openings
of consumers during a time where the aver-
with over 511,000 recorded requests. Most
were posted on LinkedIn in the last
age adult is online more than ever. As the ma-
of them came from industries such as IT&C,
year. In the past six months alone, the
jority of the country’s workforce was sent to
telecom, sales, finance-accounting, engineer-
site saw a 63 percent increase in marketing
work from home, customers’ desire for digital
ing, management, and construction. What is
jobs. Within the last six months, jobs in the
experiences skyrocketed. This, in turn, has
interesting to notice is the fact that a signifi-
arts (up 85.9 percent), retail (up 72.6 percent),
provided marketers with more heightened
cant growth in the available fields of work in-
education (up 63.7 percent), and corporate
visibility in their companies and stronger
cluded marketing, with 102,600 applications.
services (up 60.6 percent) grew the most. This
positions to provide strategic direction as new
The situation comes after a globally confusing
is likely indicative of the recovery of sectors
opportunities crop up.” One in every two top
2020, when some areas of the communica-
that were initially most impacted by lock-
marketing jobs listed on LinkedIn fall into the
tion industry were hit very hard, while others
down orders and restrictions on in-person
digital or media space. By volume of job post-
grew. The global ad market plunged, with dire
gatherings.
ings on LinkedIn, the most desired marketing
predictions that UK ad expenditure dropped
job is a digital marketing specialist.
16 percent in 2020 and some companies mak-
“Demand for marketing jobs has grown over the last six months because of the
Year-over-year growth patterns evidence
ing savage cuts. WPP, Omnicom, and Dentsu each lost 6,000 posts globally last year.
increased importance of marketing during the
the highest growth in skills including Insta-
pandemic,” says Connie Chen, LinkedIn se-
gram (up 72 percent), content marketing (up
nior insights analyst. “Digital marketing gives
63 percent), creative problem solving (up 45
IN SEARCH OF PERFORMANCE
organisations the ability to accurately target
percent), brand awareness (up 41 percent),
In spring 2020, the covid-19 outbreak took
audiences, measure impact, and get in front
branding (up 41 percent), and Hootsuite (up
the entire labour market by storm. As a result,
