www.business-review.eu Business Review | December 2021
10 INTERVIEW
Flexibility is key for future real estate projects Fulga Dinu, Country Manager Operations at Immofinanz, sat down with Business Review to talk about the launch of the myhive flexible offices in Romania and discuss the company’s future projects on the retail segment. By Anda Sebesi What can you tell us about the refurbishment process at VIVO! Baia Mare and about the company’s future projects? Following the successful modernisation of VIVO! Cluj-Napoca in 2019, we are extremely pleased to have reopened the ground floor of
What does the concept of flexible offices look like and what can you tell us about the launch of the myhive flexible offices in Romania?
are negotiated or to how office spaces are
VIVO! Baia Mare, which is newly refurbished
used. It is essential to focus on clients’ needs
and ready to offer its customers a contempo-
and to meet them with professionalism. This
rary vibe, premium service, and improved
is our mission, as landlords: to support our
visit quality.
With our myhive office brand we have been
tenants in developing their business while
anticipating the hybrid work trend, offering
taking care of all aspects of the space in which
on the office segment, which aim to expand
a flexible and tailor-made office solution and
they operate, from providing greater flexibil-
the range of benefits we offer our tenants.
an overall upgraded office experience. We are
ity and an extensive infrastructure to offering
This year, IMMOFINANZ has continued the
currently exploring another level of customi-
a wide range of services and maintaining the
strategic expansion of its flexible interna-
sation to provide tenants with more flexibility
community spirit.
tional myhive office brand and acquired the
We also have two ongoing investments
Bucharest Financial Plaza office building
regarding contract terms, fluctuating office
(BCR). Current plans include its modernisa-
This product has already been implemented
In your opinion, what are the main trends on the office and retail market in Romania right now?
successfully in Vienna and Warsaw, and we
In the office segment, companies will con-
certification as a minimum. After the refur-
are currently working on its implementation
tinue to look for modern spaces to provide
bishment, the gross rental space is expected
across myhive buildings in Bucharest.
employees with the best working environ-
to total 27,700 sqm.
space needs, “all-inclusive” rental services or relocations within the myhive portfolio.
tion and conversion into a high-quality, green myhive building with a “Gold” sustainability
IMMOFINANZ constantly adapts to ten-
ment. However, we believe that there will
We have also signed a long-term rental
ants’ increasingly sophisticated needs, there-
be a greater focus on quality and adjacent
contract with Provita Group, a leading medi-
fore flexibility has become one of the main
services, which is why we will continue to
cal services provider, which will occupy a
pillars of the myhive concept.
invest in developing the myhive concept for
building in one of the largest office hubs in
all the office buildings in our portfolio.
Bucharest. This partnership will expand our
On the retail side, we have noticed the suc-
current offering with a high-quality medical
How are the myhive flexible offices unique from this perspective?
cess of centres with a wide offer of affordable
hub, increasing the location’s attractive-
Beyond companies’ growing concern for
products. Our STOP SHOP parks have proven
ness over the long term. The new hospital’s
health & safety and employee security, flex-
very efficient, with good returns and a flex-
opening is expected to take place in the first
ibility will continue to be highly sought after,
ible format that allows for a quick turnaround
quarter of 2022, after the required adapta-
whether it’s related to how rental contracts
in the event of a crisis.
tions are completed.
