12 COVER STORY
www.business-review.eu Business Review | December 2021
RETAIL 2.0: E-COMMERCE GOES HAND IN HAND WITH OFFLINE SHOPPING The local retail market has had a difficult 2021 amid the many ups and downs of the covid-19 pandemic, even as Romanians have largely embraced the new normal. With a moderate growth recorded this year, e-commerce continues to be one of Romania’s star sectors. However, despite having a huge potential to grow in the coming years, online shopping will continue to complement the offline experience, and not eliminate it altogether, because the consumer experience and the human interaction factor are more important now than they’ve ever been. By Anda Sebesi
