BEC World June 2020

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BEC WORLD

DIGITAL REPORT 2020

A new digital age in media and entertainment

IN ASSOCIATION WITH


A new digital age in media and entertainment 02


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BEC GROUP

Business Chief APAC takes a look at how the company is driving innovation within traditional media and entertainment

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ounded in 1970, BEC World’s ambition is “to rebuild the organisation to become a forward-thinking and lean organisa-

tion,” by leveraging its “creative DNA to deliver fresh and engaging content for today’s users, and technology to deliver innovative and effective media, across all screens, beyond Thailand.” Being the second largest TV station in Thailand the 50 year old company strives to take the traditional TV business model into the new digital age. “In response to the increasing competition after the introduction of Digital Terrestrial TV (DTTV) and the changes in advertising environment in the Digital Disruption era. The Company has a strategic direction on building and maintaining a sustainable business with competitive edge,” comments BEC World. Being a leader within the industry, BEC World intends to use its existing resources and stable relationships to create customer satisfaction for


1970

Year founded

11,211mn Revenue in Thai Baht

1,000 Number of employees

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BEC GROUP

“ 2020 continues to be challenging both in terms of global and domestic factors impacting the economy” — BEC World

all, putting all its effort into providing the best services for its business partners and providing good benefits for all stakeholders.

BEC WORLD’S OPERATIONS ARE SPLIT INTO SIX KEY AREAS: 1. TV BROADCASTING Under its TV broadcasting area of the business, BEC World operates both Analogue Terrestrial TV - via its subsidiary company, Bangkok

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Entertainment Co. Ltd. under its


07 concession agreement with MCOT

business manage the digital platforms

Public Company Limited - and Digital

for ‘Ch3Thailand’ and ‘Mello’.

Terrestrial TV, via its BEC Multimedia Co., Ltd. subsidiary company of BEC

3. GLOBAL CONTENT LICENSING

World in which it won an auction for

“We currently sell content by our-

National Commercial Digital Television

selves in China, Hong Kong, Macau,

Services Licenses, from National

Cambodia, Vietnam, and Myanmar,”

Broadcasting and Telecommunications

states BEC World, but in other ter-

Commission (“NBTC”),

ritories it partners with professional distributors, selling content to loca-

2. NEW MEDIA/DIGITAL MEDIA

tions including: “Indonesia, Malaysia,

Under the control of BECI Corporation

Philippines, Brunei, Singapore, Taiwan,

Ltd. - a subsidiary of BEC World - the

and other countries.” The company’s

operations conducted under its new

global content licensing includes pro-

media/digital media branch of the

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 

|Love|

For more information, please visit www.becworld.com

Deceitful

or email: international@becworld.com

to air in other countries, as well as

advertising services and ticket sales

producing programmes customised

via Thai Ticket Major Co., Ltd.

to fit the needs of consumers in other countries. “Working internationally

5. RADIO

allows opportunities to expand our

BEC World currently operates two

new business in those countries.”

radio stations - FM 105.5 (Easy FM) and FM 95.5 (HITZ 955). Via its radio

4. SHOW AND MUSIC

stations the company sells air time for

Via its subsidiaries, Live Nation BEC-

advertisement and provides service to

TERO Entertainment Co. Ltd. and

give advice regarding radio programme

BEC-TERO Scenario Co., Ltd. the

management and development.

company conducts business relating to the foreign artist concert business

6. OTHER BUSINESS

in Thailand and musical plays. It also

Aside from its five business avenues,

provides public relations activities and

other related businesses operated by


BEC World include providing informa-

include: strengthening its viewership

tion technology services, acting as

by delivering fresh and engaging

a landlord, as well as asset manage-

content across news, drama, and

ment and studio facilities services

variety; diversifying its revenue stream

for both programme production and

by introducing new media, integrating

post-production.

marketing solutions, building its global

With Thailand’s media industry

licensing market and increasing its

being no different to any other, the

use of online; as well as building finan-

industry is no stranger to transfor-

cial strength via cost reductions and

mation, particularly when traditional

operational efficiencies.

methods within the industry are

In a recent company statement

being digitally disrupted by the likes

Somchai Boonnamsiri, Chairman

of streaming services. With this in

of the Board and Ariya Banomyong,

mind BEC World has outlined its

President at BEC World highlighted

strategic goals for 2020, which

that despite a loss in profit compared

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Bringing the best of exclusive, original and high-quality digital entertainment content in Chinese, Thai and many other local languages to Asian audiences

Learn More

wetv.vip | marketing@tencent.co.th


11 to the previous year, “BEC World’s financial position remains stable.” However, “2020 continues to be challenging both in terms of global and domestic factors impacting the economy. Already in 1Q/2020, concerns over the COVID-19 outbreak has resulted in a lower GDP growth outlook for the year and a subdued domestic consumption, which directly

“ Working internationally allows opportunities to expand our new business in those countries” — BEC World

affects local advertising spend. However, we remain hopeful that a return in domestic spending will take place within 3Q/2020, resulting in a recovery of advertising expenditure.” w w w.be c wo rl d. com / t h


BEC GROUP

“We currently sell content by ourselves in China, Hong Kong, Macau, Cambodia,Vietnam, and Myanmar” — BEC World

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Whilst there have been challenges the company is striving to maintain its journey to transform BEC World, “starting the year with a content strategy focusing on a wider prime time (18.00 to 22.35), supported by our improved TV ratings performance in 1Q/2020 versus 4Q/2019, while better monetising non-prime time with new partners. We are also committed to double non-advertising revenue from our global licensing and online businesses, half of which is already secured, to mitigate impact from a lower TV market and build a foundation for future growth. Last but not least, cost savings measures of at least 10% have already been identified, which include, but are not limited to, analog switch-off, programming cost reductions, and ongoing organisation restructuring. These efforts are our top priority this year to ensure we become a profitable company.�

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BEC WORLD 3199 MALEENONT TOWER R AMA 4 ROAD, KLONGTON KLONGTOEY DISTRICT BANGKOK 10110 T +66 2 262 3333 www.becworld.com/th

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