BEC WORLD
DIGITAL REPORT 2020
A new digital age in media and entertainment
IN ASSOCIATION WITH
A new digital age in media and entertainment 02
03
w w w.be c wo rl d. com / t h
BEC GROUP
Business Chief APAC takes a look at how the company is driving innovation within traditional media and entertainment
F 04
ounded in 1970, BEC World’s ambition is “to rebuild the organisation to become a forward-thinking and lean organisa-
tion,” by leveraging its “creative DNA to deliver fresh and engaging content for today’s users, and technology to deliver innovative and effective media, across all screens, beyond Thailand.” Being the second largest TV station in Thailand the 50 year old company strives to take the traditional TV business model into the new digital age. “In response to the increasing competition after the introduction of Digital Terrestrial TV (DTTV) and the changes in advertising environment in the Digital Disruption era. The Company has a strategic direction on building and maintaining a sustainable business with competitive edge,” comments BEC World. Being a leader within the industry, BEC World intends to use its existing resources and stable relationships to create customer satisfaction for
1970
Year founded
11,211mn Revenue in Thai Baht
1,000 Number of employees
w w w.be c wo rl d. com / t h
05
BEC GROUP
“ 2020 continues to be challenging both in terms of global and domestic factors impacting the economy” — BEC World
all, putting all its effort into providing the best services for its business partners and providing good benefits for all stakeholders.
BEC WORLD’S OPERATIONS ARE SPLIT INTO SIX KEY AREAS: 1. TV BROADCASTING Under its TV broadcasting area of the business, BEC World operates both Analogue Terrestrial TV - via its subsidiary company, Bangkok
06
Entertainment Co. Ltd. under its
07 concession agreement with MCOT
business manage the digital platforms
Public Company Limited - and Digital
for ‘Ch3Thailand’ and ‘Mello’.
Terrestrial TV, via its BEC Multimedia Co., Ltd. subsidiary company of BEC
3. GLOBAL CONTENT LICENSING
World in which it won an auction for
“We currently sell content by our-
National Commercial Digital Television
selves in China, Hong Kong, Macau,
Services Licenses, from National
Cambodia, Vietnam, and Myanmar,”
Broadcasting and Telecommunications
states BEC World, but in other ter-
Commission (“NBTC”),
ritories it partners with professional distributors, selling content to loca-
2. NEW MEDIA/DIGITAL MEDIA
tions including: “Indonesia, Malaysia,
Under the control of BECI Corporation
Philippines, Brunei, Singapore, Taiwan,
Ltd. - a subsidiary of BEC World - the
and other countries.” The company’s
operations conducted under its new
global content licensing includes pro-
media/digital media branch of the
ducing, sourcing and selling copyright w w w.be c wo rl d. com / t h
|Love|
For more information, please visit www.becworld.com
Deceitful
or email: international@becworld.com
to air in other countries, as well as
advertising services and ticket sales
producing programmes customised
via Thai Ticket Major Co., Ltd.
to fit the needs of consumers in other countries. “Working internationally
5. RADIO
allows opportunities to expand our
BEC World currently operates two
new business in those countries.”
radio stations - FM 105.5 (Easy FM) and FM 95.5 (HITZ 955). Via its radio
4. SHOW AND MUSIC
stations the company sells air time for
Via its subsidiaries, Live Nation BEC-
advertisement and provides service to
TERO Entertainment Co. Ltd. and
give advice regarding radio programme
BEC-TERO Scenario Co., Ltd. the
management and development.
company conducts business relating to the foreign artist concert business
6. OTHER BUSINESS
in Thailand and musical plays. It also
Aside from its five business avenues,
provides public relations activities and
other related businesses operated by
BEC World include providing informa-
include: strengthening its viewership
tion technology services, acting as
by delivering fresh and engaging
a landlord, as well as asset manage-
content across news, drama, and
ment and studio facilities services
variety; diversifying its revenue stream
for both programme production and
by introducing new media, integrating
post-production.
marketing solutions, building its global
With Thailand’s media industry
licensing market and increasing its
being no different to any other, the
use of online; as well as building finan-
industry is no stranger to transfor-
cial strength via cost reductions and
mation, particularly when traditional
operational efficiencies.
methods within the industry are
In a recent company statement
being digitally disrupted by the likes
Somchai Boonnamsiri, Chairman
of streaming services. With this in
of the Board and Ariya Banomyong,
mind BEC World has outlined its
President at BEC World highlighted
strategic goals for 2020, which
that despite a loss in profit compared
w w w.be c wo rl d. com / t h
09
Bringing the best of exclusive, original and high-quality digital entertainment content in Chinese, Thai and many other local languages to Asian audiences
Learn More
wetv.vip | marketing@tencent.co.th
11 to the previous year, “BEC World’s financial position remains stable.” However, “2020 continues to be challenging both in terms of global and domestic factors impacting the economy. Already in 1Q/2020, concerns over the COVID-19 outbreak has resulted in a lower GDP growth outlook for the year and a subdued domestic consumption, which directly
“ Working internationally allows opportunities to expand our new business in those countries” — BEC World
affects local advertising spend. However, we remain hopeful that a return in domestic spending will take place within 3Q/2020, resulting in a recovery of advertising expenditure.” w w w.be c wo rl d. com / t h
BEC GROUP
“We currently sell content by ourselves in China, Hong Kong, Macau, Cambodia,Vietnam, and Myanmar” — BEC World
12
Whilst there have been challenges the company is striving to maintain its journey to transform BEC World, “starting the year with a content strategy focusing on a wider prime time (18.00 to 22.35), supported by our improved TV ratings performance in 1Q/2020 versus 4Q/2019, while better monetising non-prime time with new partners. We are also committed to double non-advertising revenue from our global licensing and online businesses, half of which is already secured, to mitigate impact from a lower TV market and build a foundation for future growth. Last but not least, cost savings measures of at least 10% have already been identified, which include, but are not limited to, analog switch-off, programming cost reductions, and ongoing organisation restructuring. These efforts are our top priority this year to ensure we become a profitable company.�
w w w.be c wo rl d. com / t h
13
BEC WORLD 3199 MALEENONT TOWER R AMA 4 ROAD, KLONGTON KLONGTOEY DISTRICT BANGKOK 10110 T +66 2 262 3333 www.becworld.com/th
P0WERED BY