Helping accelerate China’s transformation journey
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Helping accelerate China’s transformation journey
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EY
Rodrigo Cambiaghi, EY Asia-Pacific and Greater China Supply Chain and Operations Leader, discusses the EY acceleration in China and how the firm helps reshape supply chain strategies
C
onsidered one of the “Big Four” consultancy companies worldwide, EY is certainly well renowned in the
supply chain and manufacturing space. Offering guidance on best-practice supply chain strategies, EY has grown significantly over the past decade. Rodrigo Cambiaghi, 15
Asia-Pacific & Greater China Supply Chain and Operations Leader of EY, has been with the company since 2012 in several different roles and has experienced the firm’s growth first-hand. “11 years ago, we weren’t operating a consulting arm so we decided to rebuild it,” he explains. “Since then, it’s been an incredible journey — we grew $11bn in 11 years.” Born in Brazil before moving to Germany after college, Cambiaghi’s career path has taken him worldwide. “Germany was where my supply chain career started and I worked for large automotive OEMs to define their global manufacturing strategy. After a few years, I moved into consulting,” he says. From there, Cambiaghi’s career took him further into Europe and then onto Canada. “Together
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Since then, it’s been an incredible journey — we grew $11bn in 11 years — Rodrigo Cambiaghi, EY Asia-Pacific & Greater China Supply Chain and Operations Leader, EY
with some friends, I started a boutique consulting firm that had a client portfolio of fast-growing global corporations. The reach and complexity of our clients forced us to scale quickly and to branch into different markets, one of those being the United States,” explains Cambiaghi. “My role was to establish and grow the business in the North American market and we became successful quite quickly. In 2012, we got an offer to sell the business to EY so I initially joined the organisation through acquisition and I’ve been here ever since.”
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With such a diverse background,
have always been important in China
Cambiaghi now operates in China as
but the complexity of the environment
well as across all regions in Asia-Pacific
has changed. China has become a
and possesses a deep understand-
vast market with high growth and a lot
ing of what it means to be successful
of emerging technology at its disposal.
in different markets. He points to the
It’s clear that speed is the greatest dif-
several differences across main global
ferentiator in China; starting with the
markets and the uniqueness of running
speed to serve consumers and clients all
supply chains in China. “China offers a
the way to how it transforms its partners
vibrant and diverse consumer market
landscape and internal operations with
that requires strong customer-centricity
technology.” Due to the acceleration
and innovative business models that
of new technologies and the existing
now can be enabled by advanced
global economic and political landscape,
technologies,” he says. “Supply chains
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EY
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Adv
vert
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are turning to consultancies like EY for
by technology and will continue to do so
advice on how to set up a successful
for the foreseeable future. The end-to-
transformation agenda for the years to
end supply chain is where most of the
come. Cambiaghi affirms technology
companies generate their competitive
has become paramount to success
advantage through new technologies
industry-wide and beyond. “Technology
available today that we didn’t have a few
is reshaping every business in all indus-
years ago.”
tries,” he says. “From how you establish
With customer requirements subject
your sourcing and manufacturing
to frequent change, consultancies
platforms, to driving efficiency from
such as EY must remain prepared to
manufacturing sites through automa-
respond. “What consultancies like us
tion or harnessing data, all the way to
bring is the ability to work with com-
distribution connectivity and real-time
panies to reshape their strategy and
visibility. Everything has been impacted
then successfully transform their
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E XE CU T I VE PRO FI LE
Rodrigo Cambiaghi Rodrigo Cambiaghi is EY’s Asia-Pacific & Greater China Supply Chain and Operations Leader. In his role, Cambiaghi advises senior executives on supply chain and manufacturing strategies and acts as EY’s leader in complex transformational projects. Currently based in Shanghai, he has lived and worked in several countries across North America, Europe, Asia and Latin America. At work, he is widely known by his strong client centricity and his passion for talent development. He is married to his wife Anja and has three kids: Annie, Junior and Julie.
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“
The main difference is speed because China is undergoing a significant transformation at the moment
— Rodrigo Cambiaghi, EY Asia-Pacific & Greater China Supply Chain and Operations Leader, EY
With the importance of retaining the right staff just as crucial as recruiting, EY has around 270,000 employees globally and Cambiaghi believes that talent management is at the heart of EY. “We have a large talent pool and people are at the core of our business. You’re only as successful as the people who work for you and we’re extremely proud that we’re recognised as a top employer in all the markets,” he says. “Our values are aligned to the market and our brand not
operations for today’s business needs,”
only showcases a trusted organisation
says Cambiaghi. “We have been invest-
but also innovation. We’re able to attract
ing heavily on the development of digital
the best talent because of the opportuni-
assets that speed up the transformation
ties we have for our people to grow.” The
process for our clients. Those assets
size of EY’s supply chain talent work-
can leverage advanced technology to
force doubles every eight to nine months
quickly analyse the client’s data and
in countries like China, a statistic that
therefore provide more granular and
Cambiaghi is delighted with. “Today’s
specific feedback in early stage of the
market conditions are perfect because
transformation journey. Companies turn
there’s a lot of room for growth in our
to us to provide that market perspective
business,” affirms Cambiaghi. “Talent is
and see what’s going on in the industry
what we’re looking for and it’s everyone’s
and beyond, but they also want things
job. In China, I’m pleased how quickly
that can be fixed today without waiting
we’ve built such a strong reputation and
for a broader transformation to happen.
brand in the market because it allows us
For this challenge, we have highly expe-
to attract and retain top talent. It’s part of
rienced people with industry knowledge
our DNA.”
working for us. Having the right balance is the secret.”
Having formed key strategic business relationships with Microsoft, Stratasys, w w w. ey. com
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EY
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1989
Year founded
$36.4bn+ Revenue in USD dollars
270,000
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Number of employees
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A global leader in applied additive technology solutions Mass customization that redefines customer expectations and experiences. Low-volume production that creates extraordinary efficiencies. Redesigned production parts that transform supply chain dynamics. Prototypes that actualize your vision more rapidly and accurately than ever before. The 3D printing revolution sparked these possibilities. Now they have become a reality. Stratasys is advancing our customers and their industries through complete 3D printing expertise and solutions.
S T R ATA SYS .C O M
28 JDA and SAP, partnerships are a key
perspective because they’re well aligned
focus area for Cambiaghi. “A company
to meet our culture, values and how we
such as EY, which has the ambition to
drive relationships in the market to deliver
not only serve leading companies but
better value to our clients.”
also transform them too, we understand
“Stratasys is a leading company in 3D
that we can only do this by having an eco-
printing and their solutions and ability to
system of good partners. Our strategy
transform companies through additive
is to find partners that can complement
manufacturing is outstanding. We don’t
our services and way of doing business,”
just advise companies on what exists in
he explains. “We’re a trusted advisor for
the market today, but we also consider
large organisations’ transformations and
what comes next. Stratasys has been an
are taking them on a journey to transform
important part of driving differentiation
and upscale their strategy and business
in areas like product development and
model with technology at the forefront.
manufacturing,” affirms Cambiaghi. “JDA
Our relationship with Microsoft provides
and SAP are also both key components
that level of trust from a technology
of our ecosystem because they allow w w w. ey. com
our clients to leverage leading solu-
connected worldwide and that allowed
tions in the most effective way possible.
us to come up with such an impactful
Partnerships are crucial to us but it
value proposition. It not only brings
needs to be right. There needs to be
leading practices by sectors, but also
that alignment of value and how we see
real solutions that can be a differentiator
the market in order to establish a recipe
on how transformations are strategised
for mutual long-term success.”
and executed. As we bring these solu-
Looking to the future, EY has con-
tions to our global cloud platform it
solidated its global knowledge and
enables every local market to use it
experience into a supply chain rein-
consistently unleashing a vast oppor-
vention framework which Cambiaghi
tunity for benchmarks and insights for
affirms is becoming a global standard
our clients” he explains. “Our Supply
for companies looking to transform
Chain Reinvention framework is also
their supply chain. “We’re extremely
very comprehensive. It covers aspects
“
Our strategy is to find partners that can complement our services and way of doing business
— Rodrigo Cambiaghi, EY Asia-Pacific & Greater China Supply Chain and Operations Leader, EY
With a drive to maintaining its position at the fore of the consulting space, Cambiaghi understands the necessity of continuing to thrive in the supply chain space long-term through collaboof value chain intelligence and how
ration with clients. “It’s clear there’s lots
to obtain and leverage data from the
happening in all industries and having
extended value chain; through the
a trusted and experienced partner to
strategic architecture of the entire
rely on when needed is paramount
supply chain in areas like supply chain
for all senior executives today,” adds
segmentation and strategy, integrated
Cambiaghi. “That’s why our strategy is
operating model and supply chain
to continue to be the most trusted and
network and trade flow optimisation.
distinctive professional service organi-
It also goes all the way to the core of
sation in order to support our clients
supply chain operations excellence
to achieve their strategic objectives for
and aspects related to the supply chain
their supply chains in Asia and across
resilience like circular economy, sup-
the globe.”
ply chain risks and sustainability. It’s extremely comprehensive.” w w w. ey. com
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