Smartfren. BUSINESS, Strives to Digitally Transform Indonesia IN ASSOCIATION WITH
Smartfren Business
DIGITAL REPORT 2020
02
Smartfren. BUSINESS Strives to Digitally Transform Indonesia
03
www.sma rt f re n.c o m/ bu s in es s
SMARTFREN
Puneet Garg, CTO Enterprise at smartfren. BUSINESS on digitally transforming Indonesia, the current tech and telco trends, and the impact of COVID-19
S
tarting his career in the technology and telecommunications industry in 1991 at HCL Ltd. in India, Puneet Garg brought
27 years of experience in the industry with him when joining Smartfren. BUSINESS in 2019 as 04
the company’s CTO Enterprise. “Working at HCL Ltd. in 1991 as his first job in India after college. Following HCL Ltd. Puneet worked with a few other market leading organisations before joining Smartfren. BUSINESS in 2019, including American Express, Astro in Malaysia, Lucent technologies in Singapore, CTO in Bharti Airtel, Board of Director and CTIO in IndosatM2 and Board of Director and CTO MyRepublic ID. Puneet has been working as a CTO & CIO and Board of Director positions bringing new technologies and solutions to our customers, primarily in domains: Telecommunications (1st TD LTE rollout in India), 1st IPTV rollout in India, Wifi Hotspots, Cloud Services, Fixed Voice and IoT Platform. It is a passion of Puneet in bringing new technologies to
“In this market, it is all about partnership” — Puneet Garg, CTO Enterprise, smartfren. BUSINESS
www.sma rt f re n.c o m/ bu s in es s
05
SMARTFREN
“ The biggest challenge in digital transformation is human capital and how to convince people of the value of adopting digital transformation changes that we are bringing into the market” — Puneet Garg, CTO Enterprise, smartfren. BUSINESS
the market with 360-degree holistic view. As CTO Enterprise of Smartfren Business bringing in Core Telco, ICT (Network Hardware, Software, Cloud Based Services and Multi Cloud) and (the internet of things) IoT products
06
and solutions for the customer. Founded in 2011, Puneet explains that the Smartfren. BUSINESS unit “is responsible for providing enterprise services to our customers. We are providing Mobility based products such as voice, data and video. To address whole segment of Enterprise Market as One Stop Solution, we offer next generation Fixed-line-telephony, that is based on a cloud platform; Data Internet Connectivity; Unified Conferencing; Bulk SMS; ICT Hardware and Software amalgamated with cloud based services (such as virtual and hybrid); IoT services; big data analytics; and artificial intelligence (AI).”
When implementing a digital
cloud-based solutions to bring more
transformation strategy, first and
and more value to our customers.”
foremost, Puneet stresses the
However, Puneet identifies that
importance of embracing digital
“the biggest challenge in digital
transformation, understanding it
transformation is human capital and
and adopting the best practices.
how to convince people of the value
After conducting a thorough analysis
of adopting digital transformation
of local market trends and customer
changes that we are bringing into the
needs, Puneet says, “in our industry
market.” Puneet adds that having the
for this digital journey; our strategy
right culture and mindset is the most
includes moving from hardware-
important thing when it comes to digi-
based solutions to more agile
tal transformation, “so first we need 07
E X E C U T I V E P R O FILE :
Puneet Garg Title: CTO Company: Smartfren Business Industry: Telecommunications Location: Singapore Puneet Garg, An accomplished business and technology leader with a proven track record of 20+ years in Indonesia, India and Asia Pacific Region. He has a deep understanding of emerging trends and technologies for revenue generating products and services. Puneet has been working as a CTO & CIO and Board of Director positions bringing new technologies and solutions to the customers, primarily in three domains: Telecommunications, ICT and IoT (internet of things). He always strives to bring the best for the company and committed to develop talents within the organization. www.sma rt f re n.c o m/ bu s in es s
SMARTFREN
08
2007
Year founded
$500m Revenue in US dollars
5,000 Number of employees
to build confidence in what we are trying to build with a proper reason and justification. It is important to make our people a part of the journey right from the beginning, in order for them to understand the value that digital transformation is providing - not only for them - but for the entire company, the customers and the country.� By developing this culture of inclusiveness from the top-down, Puneet further explains that “digital transformation becomes about more than just embracing new technology, it’s about personal career growth and learning, as well as
the ability to create more value for the
Helping to provide its services to
organisation, customers and country.”
its customers, Smartfren. BUSINESS
Describing Smartfren. BUSINESS as
partners with many OEMs for bring-
a “mediator between the technology
ing ICT products and solutions for
producer and technology user,” Puneet
enterprise customers. Puneet, who
explains that the company is seeing IoT
explains that “in this market, it is all
data analytics and cloud as two of the
about partnership. We are not a tech-
most important things happening in the
nology producer, but we are taking
market. “Due to operating in multiple
the best technologies from market
regions and industries, we are leverag-
leaders OEMs like Cisco, HPE, Google,
ing these technologies as well as AI
Microsoft, Polycom and Dell, to bring
and EMI to bring customised solutions
their products and solutions with in
to our customers to meet their vary-
house Consulting, Service Delivery
ing requirements, and provide useful
and Service Assurance Services round
insight reports into revenue and costs.”
the clock, 365 days to our customers.”
FTTH APAC Conference 2019 Interview: Puneet Garg, CTO, MyRepublic Indonesia CLICK TO WATCH
|
6:51
www.sma rt f re n.c o m/ bu s in es s
09
We believe your cloud should deliver more Make it soar with SD-WAN Take your customers to new heights with our comprehensive managed SD-WAN solutions. Partner with us to help them evolve their enterprise networks, meeting the ever-changing business demands.
connect.hello.global.ntt/SD-WAN hello.global.ntt
“ A lot of customers are seeking our help on how we can put together remote working capabilities for their end-users or their employees”
Following the impact of COVID-19, Puneet - like many others in the industry - has seen an increase in customer demand for remote working capabilities. “A lot of customers are seeking our help on how we can put together remote working capabilities for their end-users or their employees and
— Puneet Garg, CTO Enterprise, smartfren. BUSINESS
also seeing AI-based analytics, auto-
The benefits of this kind of model
solutions catching up fast, as well as
include a fast time to market, a high-
the increased need for outsourcing
quality brand pool in the market and
services,” comments Puneet.
increased value and resources being provided to the customer.
ensuring business continuity. We are mation and cloud-based enterprise
Further discussing the impact of COVID-19, Puneet highlights some of
www.sma rt f re n.c o m/ bu s in es s
11
SMARTFREN
the challenges the company has faced in the last few months. “COVID-19 has been an unprecedented situation. Most of the challenges have been centred around no longer being able to meet customers face to face. Explaining solutions, products and new ideas via virtual communication environments is not as effective as face to face communication. We are seeing a trend in customers delaying their investments due to market uncertainty. Therefore, the CapEx rollout is 12
getting delayed, which in turn affects the selling of ICT and connectivity due to severe impact on certain industry verticals such as Travel and F&B. When these elements are hampered, there is then a development of cost and revenue pressure.” In addition to cost and revenue pressures, Puneet has experienced challenges relating to engineers being required to fix any problems that may occur. Looking to the future of the industry, Puneet concludes that “it looks like COVID-19 will have a long-lasting impact for one or two more years, with the whole ecosystem needing another three to five years to recover
“ COVID-19 has been an unprecedented situation. Most of the challenges have been centred around no longer being able to meet customers face to face” — Puneet Garg, CTO Enterprise, smartfren. BUSINESS
13
completely. During that time, we still
customers in the meantime for making
need to hold our customer hands
them comfortable and stand with them
for smooth operations like a family,
till they are ready for the new technol-
putting together new services and
ogy adoption.�
products so that our customers can continue their business operations in whatever shape, form or size the business is in.� Puneet believes that “the future will be more about 5G, cloud, AI and data analytics, and while COVID-19 may have slowed down the progress of these technologies, it is important for us to support our www.sma rt f re n.c o m/ bu s in es s
SMARTFREN BUSINESS KOTA JAKARTA PUSAT DAERAH KHUSUS IBUKOTA JAKARTA INDONESIA 10340 T 0881-1223-344
P0WERED BY
E BUSINESS@SMARTFREN.COM
www.smartfren.com/business