C O M P A N Y O V E R V I E W
Liftronic Pty Lt
Liftronic’s Innovation Moves Upward in Vertical Transpor
A trustworthy and experienced supplier of elevators, based on 30 years of experience. Written by: Andrew Rossillo Produced by: Andrew Zhao
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s Company Ever rtation Industry
, escalators, service and advice
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L I F T R O N I C P T Y LT D
Lift Shaft
ESTABLISHED IN 1985, Liftronic is Australia’s largest independent lift company, trusted by Government Departments, property developers, Bodies Corporate, and private home owners to design, supply, install modernise and maintain thousands of lifts and escalators across all major Australian markets. The company has grown to rival the strength, services and products of its competitors, through a relentless dedication to new technology, drawn from an international network of the world’s leading lift and escalator manufacturers. Managing Director & Founder 65
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Milan Debelak founded Liftronic 30 years ago. He is likely the longest standing Managing Director within the vertical transportation industry in Australia. “We started with a very small group of people, working out of effectively a tin shed where we were doing all the operations,” says Debelak. “We were performing installations, administration and management, sales and tendering, maintenance, and service work. And we saw that the industry was becoming globalised, and that there was space for personalised service with an Australian view rather than an overseas view. We saw a great
CONSTRUCTION
Vehicle lift
opportunity. I didn’t want to work for one of the larger, globalised companies. We decided to go out on our own and to give the industry a try. We found a lot of our existing relationships and customers from when we were working in the industry were very keen to work with us.” “We started as a two-man band and have grown to be the largest independent lift company. We have built up a strong reputation in the industry that now spans four generations both here and overseas.”
in the Australian market, Liftronic is in a unique position to draw on new technology from multiple channels from across the globe, which provides a much broader resource than is available to many other companies who are limited to their own technology. Liftronic people have access to a broad resource of technology, engineering solutions, knowledge and experience. We have participated in almost every technological advancement in the past quarter century. For example, Knowledge and Experience Liftronic was among the first As the largest independent company Australian companies to employ w w w. l i f t r o n i c . c o m . a u
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Kinetek Elevator Solutions PREFERRED SUPPLIER OF LIFTRONIC PTY LTD.
Powering American brands since the turn of the 20th century, Kinetek is a global company that provides custom-engineered control, motor and drive system solutions for world class customers in commercial and industrial markets. In the Elevator market segment, Kinetek has combined the leadership of U.S. based Motion Control Engineering (MCE) and Imperial Electric Company; and China-based, KDS (Kinetek De Sheng), and NKET(Nidec Kinetek Elevator Technology (Wuxi)) into one innovative and comprehensive team – Kinetek Elevator Solutions.
CONTROLLED MOTION
DBD EDGE
It’s at the core of elevator performance, safety and ride comfort. At Kinetek, we design intelligent elevator controls and the machines that together move elevator cars safety and accurately. The controller provides intelligence; the machine provides power. The genesis of our control technology is from non-proprietary pioneer, Motion Control Engineering (MCE).
Kinetek’s Destination Based Dispatching (DBD) is an innovative dispatching system that enhances building traffic flow by intelligently matching passengers to elevator car. The technology behind this system uses complex algorithms, but the passenger experience is quite simple. After selecting the desired floor on a touch screen, passengers are directed to the elevator that will take them to their designation. It’s just that simple. Passengers can relax because they know in advance which elevator is coming to meet them.
MACHINE TECHNOLOGY ACPM gearless machines provide clean, efficient, compact power for machine roomless and machine room elevators – and are quickly replacing traditional geared installations. Kinetek is a global leader in ACPM machines and solid state controls. We have installations in the Americas, Asia Pacific, Middle East, India, Turkey, Russia and Europe. Kinetek is ideally poised to provide solutions for today’s elevator market.
nidec-kinetek.com
SUPPLIER SUPPLIER PROFILE PROFILE
COMPANY NAME
KINETEK
Kinetek is a US-based company with design and manufacturing facilities in North America, Asia and Europe. With the most advanced core technology in elevator controls, motors and machines, Kinetek is not only a leading manufacturer of key elevator components, but also a provider of complete elevator and escalator packages. For new construction or modernization ranging from small foot-print machine-room-less (MRL) to high-speed machine room packages, Kinetek provides solutions. As one of the largest independent elevator component and equipment suppliers, Kinetek offers elevator contractors and building owners unparalleled freedom in selecting the optimum solution for the unique requirements of each building project and the lowest total cost of service and maintenance. With over 240,000 installations worldwide, Kinetek is known for its superior technology and quality, as well as its engineering capability in meeting local requirements and demands. Kinetek/MCE has a long history as an active member of the Australian market since the early 1990’s. In 2012, Kinetek became part of the Nidec Corporation, a leading global manufacturer of electric motors and related electronics components. With market capital exceeding 17.5B, Nidec Corporation includes more than 100 manufacturing and sales locations in 25 countries and employs more than 107,000 people. Employees: Xxxxx Established: Xxxx Management: Industry: Xxxxxxxxxxxx xxxx xxxx xxx xxxxx xxxxx. Ashur Kanon, President, Kinetek Elevator Services: Xxxxxxxxxxxx xxxx xxxx xxx xxxxx xxxxx. Ji Fan, General Manager, International Elevator Ongoing Projects: Xxxxxxxxxxxx xxxx xxxx xxx xxxxx xxxxx Management: Xxxxxxxxxxxx xxxx xxxx xxx xxxxx xxxxx website: nidec-kinetek.com Website: address goes here as the last entry
L I F T R O N I C P T Y LT D
SECTOR
machine-roomless lifts, energy systems, cutting-edge controller dispatching systems, remote fault diagnostic systems and observation and special application lifts. Liftronic’s customers can be confident that they are dealing with people with the highest levels of expertise, who have access to the broadest range of new technology and the latest engineering solutions.
internally and externally. We’re very hands-on,” says Debelak. All the Company’s Directors are available to all clients in relation to any matters that affect the business. “We welcome this contact because it gives us detailed information on what our business is doing and what our clients need.” Liftronic is large enough to leverage size and scale, but still small enough that clients can pick Quality People Keep the up the phone and dial directors Company Going Up directly. “That’s something For 30 years Liftronic have installed extremely important to us. All our and maintained elevators and directors need to know exactly escalators across a broad spectrum what’s going on in the business. of Australian operating environments. It’s critical that we have that intimate They are justifiably proud of the contact with our clients. This way, we quality of their products, services and actually experience the issues.” This the expertise of their people. Liftronic’s allows Liftronic to better understand, people are some of the industry’s most serve and anticipate. highly regarded. Its management team “The directors continue to maintain is hands-on in Australia, available to this hands-on approach, but as the respond immediately to the needs of business grows it becomes a little more its customers. difficult. Therefore, we established an “A number of years ago, as the Executive Management Team (EMT) directors were spread over a larger, that work with us to cover the growth growing business, we decided we in the business. Our EMT work with us needed a plan. We need people and with our middle managers to run working with us that can have and grow the business.” personalised and direct contact “We develop strategies w w w. c o m p a n y u r l . c o m
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L I F T R O N I C P T Y LT D
Home Lift
CONSTRUCTION
horizontally and vertically with our Management Team and all our staff,” says Debelak. Thanks to this approach, Liftronic has also been able to establish and groom its employees in a manner that creates and maintains an existing network to make sure no responsibilities are ever lost track of, and we promptly and effectively attend to our clients’ needs.
“We differentiate ourselves through products, service and innovation throughout the business offerings we provide. We have great flexibility across a range of products that satisfy all vertical transportation needs. As a company, we probably have the widest range of products one company can offer within the vertical transportation industry,” says Debelak. “Part of what makes us unique is Capabilities that while we have longstanding and Liftronic is committed to their substantial business partners and Quality Accreditation and suppliers, we are not obligated to an uncompromising Safety provide a fixed product that would, for Management System. Their example, suit a multinational’s parent. responsive and highly trained We have great flexibility that allows staff are available 24/7 with us to choose product that best suits access to local inventory of quality the client. Also, we have complete spare parts and the support of a autonomy in that all our decisions customer centric “walk-the-talk” on products and services are leadership culture. done locally by people that run the The Company’s unique position business on a day-to-day basis as the largest Australian company in with a strategic long-term view.” the sector allows them to maximise Liftronic is bound to an ethos the service, operational and financial that ensures their clients deliverables that are valued by their experience the highest levels clients and their customers, in retail of quality, safety and service. environments, Government facilities, This approach has consistently transport hubs, residential towers, delivered superior passenger office blocks and private residences. comfort, increased uptime, and w w w. l i f t r o n i c . c o m . a u
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Escalator
has extended the operational lifecycle of their products. Focused on Developing Technology and Growth Liftronic works hard to leverage 73
November 2014
their cutting-edge position while continuously looking for potential acquisitions, companies with good value within their organisations, whether they are directly lift companies or have similar synergies to their own.
CONSTRUCTION
“Fortunately, we have a good amount of available funds and facilities which allow us to make relatively large acquisitions,” says Debelak. Liftronic is currently focused on developing technology and looking for acquisitions for growth. “We have some substantial suppliers and contributors. We consider our suppliers our partners in our business. We are working with them in great detail to develop new products in our industry,” says Debelak. Liftronic’s products, engineered components and architectural finishes are drawn from multiple supply chains that connect their customers to the latest and best solutions in the world. “This means cutting-edge products are not only driven by multinational competitors, we are also driving technology and efficiency improvements within existing and new products.”
Company Information INDUSTRY
Construction HEADQUARTERS
North South Wales, Australia FOUNDED
1985 EMPLOYEES
140 REVENUE
+$40 Million
Liftronic’s Future “The Australian market has huge amounts of opportunity for a company that is offering quality product and high levels of services. We see people that are hungry for that. In addition, the Australian economy has a very good base for growth. We see a lot of opportunity both within our existing and new markets.” Above all, Liftronic is instilled with a level of integrity that is the foundation of customer relationships that spans decades and will quite surely continue to add decades to its peerless track record.
PRODUCTS/ SERVICES
Established in 1985, Liftronic is Australia’s largest independent lift company, trusted by Government Departments, property developers, Bodies Corporate, and private home owners to design, supply, install, modernise and maintain thousands of lifts and escalators across all major Australian markets.
w w w. l i f t r o n i c . c o m . a u
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Liftronic Pty Ltd Address PO Box 75 BOTANY, NSW, Australia, 1455 Tel.61 2 9666 3922 www.liftronic.com.au