Siemens Brochure 2019

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JOINTLY DRIVING DIGITAL TRANSFORMATION UNDER SAUDI ARABIA’S VISION 2030


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JOINTLY DRIVING DIGITAL TRANSFORMATION UNDER SAUDI ARABIA’S VISION 2030 WRITTEN BY

LAURA MULLAN PRODUCED BY

JAMES PEPPER

n e w. s i e m e n s . c o m / s a /e n . h t m l

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CTO AT SIEMENS SAUDI ARABIA, RAINER SPEH, EXPLAINS HOW THE FIRM IS GEARING UP FOR VISION 2030 WITH ITS IoT PLATFORM, MINDSPHERE

O

ur lives are more connected than ever before. In fact, Gartner reports that consumers own on average four Internet of Things (IoT) devices

which communicate with the cloud whilst, globally, an 04

estimated 127 new devices connect to the internet every second. This cutting-edge technology is not exclusive to consumer goods; it is also upending industries across the globe. In sectors such as aviation, energy and manufacturing, connected IoT devices have quickly become the norm. But with reams of data and information at our fingertips, are we truly getting value from this information? This is where Siemens has entered the fray with its latest innovative solution. Recognising that only a tiny fraction of industrial data is used and intelligently analysed, the technology giant has created MindSphere – a cloud-based, open IoT operating system which it likens to a ‘swiss army knife’ for IoT. It allows businesses to connect products, plants, systems and machines, equipping firms with the concrete application data that they can analyse and draw insights from.


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Rainer Speh welcomes MoMRA Minister to Siemens booth @KSASmartCities Conference 2017

1847 Year founded 372,000 Number of Siemens employees globally

+ 200 Regions where

Siemens operate n e w. s i e m e n s . c o m / s a /e n . h t m l


“ M INDSPHERE ISN’T JUST A PLATFORM, IT’S ABOUT CO-CREATION” — Rainer Speh, CTO at Siemens Saudi Arabia

As the first CTO of Siemens Saudi Arabia, Prof. Dr Rainer Speh says that MindSphere is much more than a system, it is a new way of thinking. “MindSphere isn’t just a platform, it’s about co-creation. With our MindSphere Application Centre, we work alongside our customers to address their specific operational needs and improve their processes,” he explains. “Together, we discover their pain points and co-create solutions that fit their needs.” Today, Siemens

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CLICK TO WATCH : ‘WHAT IS MINDSPHERE?’ 07 has 20 MindSphere Application

one roof, Speh believes that the firm

Centres serving 50 locations in 17

is driving the co-creation of digital

countries. These centres employ

solutions together with customers.

around 900 data specialists and

With Industrie 4.0 being a reality,

engineers and focus on the specific

many businesses see digitalisation as

needs of a sector. In the Saudi capital

an opportunity to drive productivity,

of Riyadh, Siemens’ MindSphere

efficiency, speed and quality in their

Application Centre is able to offer

operations. Siemens and its network of

digital solutions spanning several areas

partners are co-creating tailor-made

including ‘Industrie 4.0’, smart infra-

applications to suit industrial custom-

structure, smart cities, agriculture

ers. “When you’re getting information

including vertical farming, energy,

in real time, it’s important to have the

hydrocarbon industries and cyberse-

right tools to analyse and interpret this

curity. By bringing digital experts,

data,” Speh explains. “This is where

domain experts and customers under

data analytics, artificial intelligence (AI) n e w. s i e m e n s . c o m / s a /e n . h t m l


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and machine learning adds tremendous value. At the end of the day, it’s about drawing conclusions from this data. By using this data, we can monitor a whole plant or do predictive maintenance down to a single device. This is where we need to combine Siemens’ expertise with that of the client.” Saudi Arabia is in the midst of a visionary transformation. With its eyes set on Vision 2030, the Kingdom is aiming to diversify its economy away

“ TOGETHER, WE DISCOVER THEIR PAIN POINTS AND THEN CO-CREATE SOLUTIONS THAT PERFECTLY FIT THEIR NEEDS” — Rainer Speh, CTO at Siemens Saudi Arabia

09 E XE CU T I VE PRO FI LE

Prof. Dr. Rainer M. Speh is Chief Technology Officer (CTO) of Siemens Ltd. headquartered in Riyadh, Kingdom of Saudi Arabia since 1 February, 2015. Before that he worked in the Infrastructure & Cities Sector as well as in the Business Unit Power Plant Controls of Siemens as their CTO for more than 15 years. From 1985 to 1999, he held several technical positions in the industry in Germany. He received his Professorship from the Technical University Kaiserslautern, Germany, in 2014 and is lecturing since 1996. He earned his PhD from the Technical University of Darmstadt in 1985, where he also studied Electrical Power Engineering from 1975 — 1980. Prof. Speh is the current Past President of the Power Engineering Society (ETG) within the Association for Electrical, Electronic & Information Technologies (VDE) of Germany. n e w. s i e m e n s . c o m / s a /e n . h t m l


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CLICK TO WATCH : ‘DIGITAL SAUDI 2030 – DIGITAL LEADERS DISCUSS THE TRANSFORMATIVE POWER OF DIGITAL TECH’ 11 from oil and establish globally competi-

economic and social development of

tive industries in fields such as renew-

Saudi Arabia for nearly 100 years, with

able energy, manufacturing, healthcare

offices in Riyadh, Jeddah, Dammam,

and smart cities. Speh believes that

Al-Khobar, Yanbu and Jubail. With this

Siemens is playing a key role in this

local expertise combined with its

Vision. “As part of Vision 2030, the

innovative MindSphere platform, Speh

Kingdom aims to diversify and establish

believes the firm is set to take this

new industries. It’s not just about

one step further.

diversifying local industry; it’s about

Just as digitalisation has turned

becoming a major exporter too,” says

books into e-books and music into

Speh. “There is no way around this

mp3 files, it has also allowed us to

without Industrie 4.0. This is what the

create digital copies of physical

Kingdom hopes to achieve, and this is

industrial assets. Known as ‘digital

what Siemens can deliver.” Indeed,

twins’, many companies are looking

Siemens has contributed to the

to keep pace with Industrie 4.0 by n e w. s i e m e n s . c o m / s a /e n . h t m l


SIDF, MCIT, MAC Workshop 2018

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creating a real-time replica of their assets. This can help firms identify defects or show how they could improve operations and drive revenue. “If you design a new operation you can simulate it and optimise it with the help of IT,� adds Speh, noting how Siemens not only has MindSphere to offer but that it is also a market leader in areas such as automation and product lifecycle management (PLM). With this range of industrial expertise and its cutting-edge MindSphere platform, Speh believes the opportuni-


CLICK TO WATCH : ‘DIGITAL SAUDI 2030 – DR RAINER M SPEH KEYNOTE SPEECH ON THE RISE OF IOT IN SMART CITIES’ 13

ties for Saudi industry are limitless. Take the energy market, for example. According to Vision 2030, the country’s energy consumption will increase drastically by 2030. The National Renewable Energy Program aims to substantially increase the share of renewable energy in the total energy mix, targeting the generation of 27.3 GW of renewable energy by 2023 and 58.7 GW by 2030. To meet this growing demand, Siemens offers a range of renewable energy solutions, from wind turbines to lithium ion battery storage. Additionally, Speh n e w. s i e m e n s . c o m / s a /e n . h t m l


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highlights how the MindSphere IoT

blueprint for 2030. “The country

system monitors, analyses and optimises

also aims to have three Saudi cities

grids for grid operators and utilities.

recognised in the top-ranked 100 cities

“Vision 2030 is also about energy

in the world,” explains Speh. Saudi

efficiency, another area where Siemens

Arabia is already an urban nation with

has strong IoT capabilities,” Speh says.

82% of its citizens living in cities and so

“We can also offer digital and practical

it will have to tackle issues such as

solutions like more efficient electrical

transportation, energy use, air quality

motors. Additionally, whether you want

and more. Indeed, the UN forecasts

to remotely monitor your power plant,

that 70% of the world’s population will

chemical plant, food and beverage

be living in cities by 2050, so in order to

industry, you name it – this is where

have healthier, more liveable and

MindSphere can come into play.”

relaxed lives, those cities will have to

Renewable energy is just one of the main sectors found in the Kingdom’s

become more efficient – and smarter. Siemens is well-versed in Smart City


CLICK TO WATCH : ‘ANALYTICS ON MINDSPHERE’ 15 development and it believes that IoT,

Siemens has played a leading role in

and indeed MindSphere, could help to

the metro project, equipping two of the

transform urban life and infrastructure.

six lines with 67 Inspiro metro trains, an

“We are building air quality measure-

electrification system, and signaling

ment tools, but we’re also addressing

and communication equipment for fully

traffic jams and implementing variable

automated, driverless operation.

speed controls.” A transportation

Running on either public or private

system is the lifeblood of any city and

clouds, Speh also points to how the

it’s certainly been a key area of focus

Platform-as-a-Service (PaaS) is “easy

for Saudi Arabia. Riyadh has seen its

to deploy” and “less effort to maintain”

population double to more than

because of its cloud-based nature.

6 million inhabitants since 1990, and to

Nevertheless, at the MindSphere

address traffic congestion, it is working

Application Centre, it’s clear that it’s

on the world’s largest metro project

not about state-of-the-art technology

with a total route length of 175km.

as much as it is about state-of-the-art n e w. s i e m e n s . c o m / s a /e n . h t m l


COMPAN Y FAC TS

• Siemens has 20 MindSphere Application Centres spanning 17 countries. • By 2030, Saudi Arabia aims to generate almost 60GW of renewable energy.

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• By 2030, Saudi Arabia aims to have three cities recognised in the top-ranked 100 cities in the world.

thinking. Recognising that business leaders know their organisations’ blind spots, bottlenecks and headaches best, “collaboration” and “co-creation” are words that best encapsulate the

to co-design applications which aim

ethos behind the centre. “We sit down

to optimise processes, speed up

with clients and identify their pain

performance, maximise energy

points. They’re always different, and

efficiency and, ultimately, contribute to

there is always a potential to improve,”

Vision 2030. “It’s really about fostering

observes Speh. “Time-wise, effort-wise,

strong relationships,” adds Speh,

you name it – we’re offering change

“We have an ecosystem of around 200

management and helping them

companies now supporting us.”

become digital companies.” Through its centres, Siemens offers a space

It seems that Vision 2030 has offered Saudi businesses a fresh slate to


World’s largest gas turbine First ‘Made in KSA’ at Siemens Dammam Energy Hub

reshape their operations and sharpen their digital capabilities. This has encouraged companies to embark

Riyadh Metro – the world’s largest metro project being executed

on digital transformation journeys, promote localisation, and nurture a more diversified economy. It’s an ambitious roadmap ahead, but with its MindSphere Application Centre, Siemens wants to co-create a better future with the Kingdom.

n e w. s i e m e n s . c o m / s a /e n . h t m l

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Airport Road Qurtubah, C1 Building The Business Gate, Riyadh Saudi Arabia T +966 11 277 8111 E mac.sa@siemens.com new.siemens.com/sa/en.html


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