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OF COLOCATION
Written by Leila Hawkins Produced by Tom Venturo
The rapid growth of outsourcing data storage requirements has fuelled a now burgeoning industry in the USA, with Infomart taking full advantage and offering best-in-class services
D
ata is big business. Information is arguably one of the most valuable business commodities in the world today. As the internet scales, and volumes of data exponentially rise, cloud computing is now the industry standard for running vital business operations. Instead of developing their own data suites, for many businesses it makes more sense to outsource these services to a data center provider and host applications on the cloud. These colocation centers - aptly named because they host different companies under one roof - perfectly cater to their needs, providing the critical infrastructure necessary to power and cool the IT equipment. In addition, colocation providers distinguish themselves by the availability of abundant ultrafast connectivity security, and best
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in class operational procedures. In additional to all of these things, Infomart delivers economies of scale, and expertise that are difficult for some companies to achieve. Back in 2000 when the notion of a colocation data center was a faint flicker on the horizon, Infomart Dallas secured its first data center tenant – a now-prominent retail colocation provider. One of the first colocation providers in the market, Infomart remains a leader to this day, as the Dallas center alone is home to more than 110 technology and telecommunications companies, including several of the top five cloud providers in the U.S. Currently, Infomart has four sites covering key U.S. markets in California, Texas, Oregon and Virginia. Each is very successful - award-winning in fact. Paul Vaccaro is the Senior
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Currently Infomart has four sites covering key U.S. markets in CALIFORNIA,
TEXAS, OREGON AND VIRGINIA – Paul Vaccaro, senior vice president of operations and engineering
Vice President of Operations and Engineering. He oversees the standards of technology and product selection across all the sites, and the entire portfolio of development and construction projects. He is also in charge of managing the operations team along with the contractors hired for each project, who tend to number around 35. As he says himself, “At times it is a daunting responsibility.”
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Paul Vaccaro SVP of Operations & Engineering
Paul Vaccaro is the Senior Vice President of Operations and Engineering for Infomart Data Centers. He is a 30 year IT Professional, and has spent the past 10 years working in the Mission Critical Facilities and Data Center Industry as an Enterprise Operator, and Data Center Engineer. Vaccaro’s previous role was working for Intel Corporation, where he managed Data Center Operation activities around the globe. Vaccaro has co-authored several white papers on important industry topics such as: 1,100 wpsf High Density Data Center Design, High Efficiency Data Center Design and Retrofits Best Practices, Data Center Infrastructure Management Best Practices, and Data Center Site Selection Criteria. Vaccaro supported Intel’s internal customer groups from Silicon Design, Manufacturing, and Enterprise IT on cost and energy efficient requirements, facility design, deployment, and sustaining operations of Intel’s global data centers. He has extensive experience traveling both nationally and internationally, speaking at conferences, and supporting Data Center Best practices engagements for top multi-national corporations.
YOUR MISSION IS CRITICAL. THAT’S ALL WE THINK ABOUT. When your daily challenge is managing data systems, your focus is on maximizing resources and having ready and secure access to your critical data. Vertiv, formerly Emerson Network Power, makes your success possible by delivering infrastructure and management solutions - including the ASCO®, Chloride®, Liebert®, NetSure™ and Trellis™ brands - that are efficient, reliable and economical. It’s how we create value for our customers – by making your critical mission our own. Visit VertivCo.com/datacenter to learn more.
REDEFINING DATA CENTER INFRASTRUCTURE Protecting your critical applications takes more than just great software and equipment. It takes a level of experience that only comes from years of finding solutions when the industry needed them most. Vertiv, formerly the Network Power business of Emerson, brings together the most trusted and experienced names in critical infrastructure. We were first to protect mainframes with precision cooling systems. We were the first to introduce an integrated enclosure system to distributed networks. We helped some of the largest names in the industry bring new capacity online faster and at a lower cost when search and social media required it. And now as IT challenges and demands grow, we continue bringing you innovations to strengthen the most vital applications across your data center. SOFTWARE • Simple asset management • Real-time data center views • Flexible implementation options
IT MANAGEMENT • Universal connectivity • Real-time visibility and control • Secure systems management
POWER • Lithium-Ion battery alternatives • Emerging power architectures • Intelligent, remote management
UNIFIED INFRASTRUCTURE • Integrated data center infrastructure • Simple design, deployment, operation • Energy efficient edge solutions
THERMAL MANAGEMENT • Machine learning controls software • Water-free economization • Edge computing IoT applications
SERVICES • Complete lifecycle support • Predictive and preventive maintenance • Remote analytics with intelligent dispatch
We invite you to see how you we can help you build the future where critical technologies always work. VertivCo.com.
Vertiv and Vertiv logo are trademark or registered trademarks of Vertiv Co.
John Sheputis President
Sheputis has a proven track record of building successful IT infrastructure firms. Prior to Infomart Data Centers (formerly Fortune Data Centers), John has founded and managed several Silicon Valley ventures, most of which specialized in large-scale infrastructure management and hosting of global applications. From 1999 through 2003, he was COO and Co-Founder of Totality (now a unit of Verizon Business), which helped launch and manage over 100 Internet applications for some of the nation’s most trusted and well respected firms. John also held senior management positions at Solidcore (sold to MacAfee [MFE] in 2009), BeVocal (Sold to Nuance [NUAN] in 2007), Enron, Gemini Consulting, and Accenture. John has a BS in Electrical and Computer Engineering from the University of Texas at Austin, and MBA from Northwestern’s Kellogg School.
After spending over 20 years in management at one of the world’s most recognizable PC companies, Intel, Vaccaro switched to this leadership role at Infomart because he was ready for a change. It was an exciting opportunity for him to jump into the co-location industry, albeit one that matched his skills and experience. “It’s just a great opportunity to learn a new industry, but continue in the path of my first job out of college, which was in a Data Centers,” he says. Strategic landscape Each of the centers is strategically located to make the best use of the surrounding resources. California’s San Jose facility for instance is deep in Silicon Valley, the world’s premier spot for high-tech corporations. Portland’s Hillsboro site is stateof-the-art, and a Direct Access (DA) agreement with the Portland General Electric (PGE) means they can choose their energy suppliers in that market, and that power will be delivered through PGE’s grid. Moreover, a Power Purchase Agreement (PPA) with Noble
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How Cool Are You....
Oasis™ Indirect Evaporative Cooling Systems designed for data centers
Munters energy efficient Oasis IEC solutions are installed in a wide variety of data centers across North America, Europe, Asia and Australasia. These configurable systems circulate the primary air from the white space through heat exchangers which are cooled using a combination of outdoor air movement and evaporation. The indoor and outdoor airstreams never mix, resulting in a minimal requirement for filtration.
Talk to us about: • Data Center and Telecom cooling • Make-up air and humidity control systems • Energy efficiency • Selection software • Test facilities • Service and maintenance • munters.com/casestudies
New! Visit the Munters Data Center Academy video lectures web page on Air-Cooled Data Center Design through to Indirect Evaporative Cooling Principles using Munters Heat Exhanger technology or scan the QR code to go direct to You Tube playlist www.munters.com/dcacademy
www.munters.com/datacenters
Americas +1 540 291 1111 • E-mail: datacenters@munters.com
Energy Station™ PDUs & RPPs Highly Configurable Solutions for Mission Critical Applications
Energy Station™ Versa PDU
Driven by customer-centric innovation, the exceptional performance of Energy Station™ solutions deliver optimized lifecycle value. This highly versatile line-up boasts: • • • • • •
Class-leading, Efficient OPAL™ Transformers Live Sub-feed Testing & Maintainability Touch-protected, Removable Sub-feed Breakers Reduced Arc Flash Risk through Managed Impedance Configurations for High-Density Applications OSHPD & IBC Seismic Certification
Energy Station™ RPP
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Americas Energy Solutions enables in Dallas successfully delivers 21st Infomart to purchase electricity century services in terms of power, sourced from Pacific Northwestcooling and network connectivity based federal power agency despite being modelled on a 19th Bonneville Power Administration century British design - that of the (BPA), which is among the largest original Crystal Palace in Hyde Park, suppliers of hydroelectric built in 1851. It actually power in the U.S. and has the fifth-most boasts one of the connected network lowest carbon of any building footprints in in the U.S. the country. The striking Infomart glass design Ashburn is boasts an located in the impressive 1.7 top data center million square – Paul Vaccaro, market in the feet set over Senior Vice President U.S., a hotbed seven stories, of Operations for cloud and and immediately and Engineering connectivity services, stands out from the and while it may be the other constructions in company’s newest location, it has downtown Dallas. “Everybody tremendously good form. Previously knows Infomart Dallas because of its owned by AOL, it sits in the Dulles architecture, but not a lot of people Technology Corridor’s ‘Data understand it’s actually inspired by Center Alley’, so, unsurprisingly, the Crystal Palace,” Vaccaro adds. it’s one of the most connected properties on the East Coast. Standout Infomart’s flagship data center Competition in the data industry
“Infomart has the edge over its rivals because it has several unique approaches to its business”
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Portland: (503) 234-9900 Seattle: (206) 255-2688 Mid-Valley: (541) 747-0811
Changing the face of the electrical contracting industry one project at a time.
Est. 1947
CCB #203/ONELEG1851Q3
www.oeg.us.com
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has been fierce in recent years. But Infomart has the edge over its rivals because it has several unique approaches to its business. “It’s our ability to consistently execute and deliver, plus being a very sustainable company,” Vaccaro explains. Sustainability is at the very core of everything Infomart does. Droughts hit California hard every year, and data centers traditionally use substantial amounts of water to cool down their servers. So, Infomart’s San Jose plant uses ‘greywater’ recycled from wastewater. Hillsboro has an award from the Energy Trust of Oregon for their ground-breaking watercooling system and commitment to using renewable energy. Of equal importance is Infomart’s expertise and how closely the team partners with the clients. They have working sessions ahead of each project to make sure they come up with the fastest, most specific solution that’s custom-built start to finish. “It’s very important that Infomart is the advocate and expert on our customers’ business and
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Bruce MacLean CFO
MacLean has over 20 years of experience in the real estate/financial industry. Prior to Infomart Data Centers (Formerly Fortune Data Centers), he was the President of Embarcadero Advisors, a real estate advisory/ brokerage firm focused on tenant representation. Prior to that, he spent eight years at Trammel Crow, including three years as the Controller for Northern California. At Trammel Crow, MacLean participated in the sale of a 19-property portfolio with $170M value for PacBell (now AT&T), performed all Acquisition/ Disposition of properties for Exxon, among many other significant transactions. He has also held various accounting & consulting positions with PWC, Ernst & Young, and Deloitte. He has a BA from UC Berkeley and holds a current California CPA license.
Infomart Portland, Hillsboro, Oregon
OUR BUSINESS IS COOLING YOURS™ Motivair ® is a world leader in mission critical chillers and cooling systems, including the ChilledDoor® Rack Cooling System and Coolant Distribution Units. We aim to deliver innovative products, reliable solutions and an unwavering commitment to excellence. When commercial grade isn’t enough, customers count on Motivair® and our team of professionals because our business is cooling yours.
www.ChilledDoor.com I www.motivaircorp.com
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Everybody knows Infomart Dallas because of its architecture, BUT NOT
A LOT OF PEOPLE UNDERSTAND
it’s actually inspired by Crystal Palace
– Paul Vaccaro, senior vice president of operations and engineering
technical requirements,” Vaccaro explains. That way we can work on behalf of our clients with the architects, designers, and equipment
suppliers to deliver state of the art and industry leading efficient offerings. “Infomart has designed data centers that deliver sustainability and agility in response to growing customer needs,” said John Peter (J.P.) Valiulis, Vice President of Vertiv, formerly Emerson Network Power. “Our Liebert brand cooling and power solutions help meet customer SLAs for protection and efficiency while reducing operating costs and enhancing the revenue potential of colocation data centers. “Vertiv systems are redefining the data center infrastructure space. These solutions are intelligent, selfoptimizing and rapidly deployable, and help meet the growing IT challenges and demands of colocation customers,” Valiulis said.
Portland Generator Yard
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Delivering leading-edge automation solutions through the Internet of Things OTI understands that data centers are very controlled environments. Our integration process facilitates secure data collection and real-time monitoring and alerting by establishing a solid operational technology backbone. The result is a fast, flexible and highly visual output of analytic information.
LEARN MORE 3451 Vincent Rd, Suite C, Pleasant Hill, CA 94523 (888) 684-8454 sales@otipro.com
www.otipro.com
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Aerial Shot Post Constructon
The company has a negligible amount of staff turnover, mostly because there’s a strong focus on developing and promoting its existing talent pool. “People are very excited about the work they see at Infomart and they’re very loyal to that,” Vaccaro says. Last but definitely not least, Infomart presents very good value for its customers. The company has proven cost effectiveness in following a sustainable business model and delivering speedy work, with the savings passed
directly to the customers. This approach has won very large deals with some of the biggest social media companies in the U.S. This was confirmed by an advisory organization in 2012, when the Uptime Institute awarded Infomart Silicon Valley with the Uptime Institutes Management & Operations Stamp of Approval. “It’s very important to have an independent auditor come in and transparently open the books,” Vaccaro says. “It’s a seal of approval that shows the design for our data center is efficient, and
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Your Power Needs. Your Way. For more than 25 years, Starline Track Busway has been revolutionizing electrical power distribution for the data center industry. Its simplicity and flexibility provide data center managers with fast and economical solutions for supplying power and expanding operations quickly. Starline Track Busway can be tapped instantly at any location, without any downtime. To learn why we are the power distribution and monitoring system of choice for data centers, visit www.starlinepower.com.
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our resource utilization is under tight operational control.” Future growth It’s exceptional that Infomart has been awarded the Uptime Institute M&O Stamp more times than any other data center - San Jose and Portland, Oregon have gone on to win every year it’s been awarded since the original award in 2012, and Dallas followed this year. It represents a recognition of Infomart’s high standards in energy efficiency, site location, staff and vendor training, and the design of the buildings. Most recently Infomart’s Portland facility along with our anchor tenant at the site, were awarded the Uptime’s Efficient IT award. This is a clear example of the differentiator an effective partnership with the end client, resulted in constructing a world class sustainable facility, and an equally efficient IT Operation. Growth is Infomart’s biggest challenge. As the business attracts more and more high profile customers, expectations for the services the company can deliver will rise too.
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Andrew Gold Chief Counsel & SVP of Corporate Development
Gold has been practicing law at large law firms and in-house at technology and venture capital firms in the US and Europe for almost 20 years. In 2000, he was a founding Board member of iWorld Group, an investment fund focused on mobile applications. From 2007- 2009, Gold served as CEO of Straitshot Communications, a Seattle network services company. He has a JD, magna cum laude, from the Washington College of Law. He earned a BA from Emory University and was a Lecturer in Public Speaking and Director of Debate at Stanford University.
there’s never been a better time for Innovation. 1919
Year Founded
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Ahead of the Current
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Powered by Rosendin Electric As an employee-owned company, we know our continued growth and success are a result of outstanding teamwork and commitment to superior service and innovation.
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We’re here to build the future.
Every online transaction sets real-life wheels in motion - literally and figuratively. We’re there energizing and protecting the data centers that drive online stores. Eaton manufactures, sells and supports data center solutions from the network closet all the way to hyperscale applications with a driving focus on power distribution and backup power protection. With Eaton’s help, the journey from your computer to your front door is just a quick trip around the world. Learn more: Eaton.com/datacenters
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“You have to scale those things beyond what you would traditionally do as a colocation center,” Vaccaro says. “Things like increasing power densities, new cooling technologies, and new certification requirements from a vast array of differing customer segments.” In the last quarter of 2015 alone, the workforce carried out an impressive 500,000 hours of construction work, with impressive safety record of zero lost hours across all sites. Getting bigger means the workload will increase too, which will pose quite a challenge. “The key is the relationships we have with our designers, contractors, and with our vendors and suppliers,” he says. “It is Infomart’s ability to leverage those relationships to a common set of success criteria.”
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Scott Mitchell SVP of Sales & Marketing
Mitchell serves as the Senior Vice President of Sales and is responsible for Infomart’s National Sales Team, including growth of the data center portfolio and professional services. Mitchell has 25 years of technology and senior leadership experience running veteran high-caliber sales teams for market leading companies such as Verizon, Ericsson, and Rackspace. These experiences have given him specific industry experience and knowledge in telecom networks and systems, IT outsourcing solutions, combined with the managed services provider (internet hosting) category. Mitchell holds a Bachelor of Business Administration (BBA) in Marketing and Finance from The University of Texas at Austin and earned his Masters of Business Administration (MBA) from Baylor University.
1950 N. Stemmons Freeway, Suite 1000 Dallas , Texas , USA , 75207 Tel. 214.800.8100 infomartdatacenters.com/