Paving the way with customercentric data centers
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Keeping the customer at the heart of data management WRIT TEN BY
L AUR A MULL AN PRODUCED BY
TOM VENTURO
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With an unwavering commitment to innovation,efficiency and scale,combined with a track record of going the extra mile for its customers,Infomart Data Centers is the premier platform to serve hyperscale and enterprise customers
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s the guardian of some of your most valuable data assets, choosing a data center is no
small undertaking. Location, expertise of staff and upholding best practices are just some of the key points to consider before selecting the right facility. Paul Vaccaro, Senior Vice President of Operations & Engineering at Infomart Data Centers, believes that his company ticks all the boxes. Yet, he says what really gives Infomart a competitive edge is its ability to go the
“Our ability to solve problems and deliver solutions that meet demanding project requirements is what differentiates us from the competition” — Paul Vaccaro, Senior Vice President of Operations and Engineering at Infomart Data Centers
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extra mile to meet its clients’ needs.
ideas to deliver. To the right client,
In doing so, Infomart aims to serve as
that difference is significant.”
an extension of its customers’ teams.
In the data center world, bigger
“Our ability to solve problems and
doesn’t always equate to better. Every
deliver solutions that meet demanding
week, new scalable and adaptable
project requirements is what differenti-
solutions are entering the fray – these
ates us from the competition,” Vaccaro
include high-density solutions and
explains.
dynamically-scaling environments.
“Our customers will tell you that what
By offering unique and customizable
makes us different is the personal touch
options, Infomart ensures that its
and the ability to do things that other
customers’ servers work at optimal
colocation providers aren’t willing to do.
levels now and in the future.
We don’t have a product to sell, we have
“Everybody always wants to talk w w w.i nfo ma r tda t a c e nters . com
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CLICK TO WATCH : PAUL VACCARO
about density, but in reality, few really
ing that is more important than density
understand how to take advantage of
numbers. As the industry moves towards
it. From an Infomart perspective, we
hyperscale computing and more dis-
have lots of ideas and real products
tributed edge applications, you’ll see
that we can bring to the market. It is
more of these ideas. The drivers are
just a matter of how quickly our clients
different, but the solution space is very
can leverage these technologies,”
similar. Stay tuned; I think the industry
says Vaccaro.
is going to see some very exciting de-
“We have built facilities of 300 watts per sq. ft. or more, and have even done some densification projects to exist-
velopments with high-density computing in the next three to five years.” Vaccaro first cut his teeth in the data
ing facilities to meet the computing
center industry in the 1980s, when
demands of our clients. It is that forward
personal computers (PCs) were just
thinking and real-world problem-solv-
making their entrance, and mainframes, w w w.i nfo ma r tda t a c e nters . com
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“We don’t have a product to sell, we have ideas to deliver. To the right client, that difference is significant” midrange and microcomputers were the norm. Having racked up experience at firms such as Intel Corporation and
— Paul Vaccaro, Senior Vice President of Operations and Engineering at Infomart Data Centers
Infomart Data Centers, Vaccaro is all too aware of how innovation has shaken up the sector. New technologies and tools are not only helping to drive efficiency, but are also helping Infomart
designed to minimize the firm’s carbon
achieve its sustainability goals without
footprint whilst delivering an efficient
sacrificing performance or availability.
data center. Meanwhile, in Portland,
For example, at its facility in Ashburn,
Infomart has utilized the world’s largest
the company has deployed a closed-
production deployment of rear-door heat
loop chilled water system combined
exchangers, a pioneering technology
with waterside economies. These are
that brings cooling closer to the load. w w w.i nfo ma r tda t a c e nters . com
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“We are working on a new project right now that takes an award-winning, energy
for future densification, which will result in further efficiencies for our clients.”
efficient design and integrates several
With locations in Portland, Silicon
additional new technologies to improve
Valley and Ashburn, the Infomart also
it even further,” notes Vaccaro.
buys power on the open market, which
“For example, we use new high-tem-
allows the company to offer a custom
perature chillers that make 65-degree
energy mix based on customer require-
water so we don’t have to use mixing
ments. This enables Infomart to deliver
valves to achieve that supply tempera-
unparalleled, cost-competitive rates.
ture. We are also working on the physical
“We spend significant investment to
plant design so that it is scalable and
get direct access to most of our sites,”
can add additional mechanical options
Vaccaro adds. “We believe that buying w w w.i nfo ma r tda t a c e nters . com
“ We’ve never compromised when it comes to the maintenance of the equipment or training our individuals” — Paul Vaccaro, Senior Vice President of Operations and Engineering at Infomart Data Centers
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power on an open market is the best
ing, constructing and delivering data
way to deliver clean, low-cost energy
centers, it really comes down to your
to our clients. The cost savings are
partners,” he says.
significant, and we hear this from our
“So, for instance, let’s start with our
clients regularly. I think the repeat
partner REI: their craftsmanship just
business also speaks to the success
jumps out at you when you tour one
of direct access power procurement.”
of our facilities. Their track record of
Continuous innovation has been a
delivering high-quality results against
well-versed mantra at Infomart, with
aggressive schedules has been flawless.
partnerships acting as a key enabler
Their motto should be ‘we deliver, and
to the company’s success. “When you
it will show as industrial artwork’.”
get right down to the work of design-
“Canara has also been a strong partner
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E X E C U T I V E P R OF IL E
Paul Vaccaro Paul Vaccaro is the Senior Vice President of Operations and Engineering for Infomart Data Centers. Vaccaro is a 30 year IT professional, and has spent the past 10 years working in the Mission Critical Facilities and Data Center Industry as an Enterprise Operator, and Data Center Engineer. Vaccaro’s previous role was working for Intel Corporation, where he managed Data Center Operation activities around the globe. Vaccaro has co-authored several white papers on important industry topics such as: 1,100 wpsf High Density Data Center Design, High Efficiency Data Center Design and Retrofits Best Practices, Data Center Infrastructure Management Best Practices, and Data Center Site Selection Criteria.
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and has developed some specific solu-
hero,” he adds. “I could talk for an hour
tions unique to Infomart requirements.
or more on their capabilities. It comes
These have saved us some significant
down to the importance of being able to
OpEx costs, and we continue to look to
measure in order to manage what you
them to help us lead in this area. Delta
have to ensure efficiency. Their solution
Fire provides services for one of those
is near perfect, and it is a key enabler to
commodities that people see on
the efficiency and ongoing optimization
the project budget, but often overlook
we achieve.” It goes without saying that
this importance. They have always
uptime is the most critical concern for
delivered on time and their workman-
data center operations and, at Infomart,
ship is top-notch.
this is placed front and center. There-
“OTI gets my award for the unsung
fore, the company has partnered with w w w.i nfo ma r tda t a c e nters . com
2006
Year founded
50-200
Approximate number of employees
“We hire external experts who review our methods, systems and processes as part of our everyday efforts to exceed expectations in this area. We develop plans and continue to improve; the audits are just the proof, not the means to the end for us” industry leaders to create the Uptime Institute Management & Operations (M&O) Certification. The secret to this maximum uptime? Vaccaro suggests that it lies in how the
— Paul Vaccaro, Senior Vice President of Operations and Engineering at Infomart Data Centers
firm identifies best practice procedures, sets standards and performs constant data center evaluations. As a result, Infomart not only received the first ever certification, it also holds one
as part of our everyday efforts to exceed
of the highest ratings in the world.
expectations in this area. We develop
“We place an emphasis on security
plans and continue to improve; the au-
and compliance and not just by passing
dits are just the proof, not the means
audits,” Vaccaro explains.
to the end for us.”
“We hire external experts who review our methods, systems and processes
“We’ve never compromised when it comes to the maintenance of the equipw w w.i nfo ma r tda t a c e nters . com
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ment or training our individuals,” he C OMPA N Y FA C T S
First to remove raised floor and go 100% contained First to offer pass-through PUE First to prototype and implement open compute deployment First to earn LEED Gold Certification in California and Oregon First to offer direct access power in California and Oregon First data center in Oregon to receive LEED Platinum distinction
continues. “If you look at our records when we go through this audit, you’ll find that no maintenance is ever deferred, and I think it shows. When you walk through an Infomart facility and you look at our equipment, you can tell it’s not neglected: it’s very well maintained.” Today, Infomart’s future looks as dynamic as ever. Influenced by its customers’ demands, the firm has its eyes firmly set on further expansion and, under new ownership, the data center company is going to continue to invest in its team and assets. Yet, as the company accelerates forward, Vaccaro asserts that Infomart will remain focused on one shared vision: delivering customizable data center services with a customer focus.
First to earn Uptime Institute’s Management & Operations Certification
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INFOMART DATA CENTERS Ashburn, Virginia 22080 Pacific Boulevard, Ashburn, VA 20166 T +571.353.1018 E: infomart@imillerpr.com www.infomartdatacenters.com