KEYNOTE Speakers

from B2B Marketing Expo California & Sales Innovation Expo 2023 Showguide

TO THE B2B MARKETING EXPO CALIFORNIA WELCOME

This year we have an incredible line-up of business, marketing, and sales professionals from some of the largest organisations across the globe.

The seminar agenda covers all aspects of marketing, advertising, & sales to bring you knowledge and innovation. Hear from industry experts who have driven their organisation’s growth and can show you how to do the same.

We recommend that you arrive at least 10 minutes early to each session to guarantee your seat!

David Jarvis

Google

The Evolving B2B Path To Purchase

Today's B2B purchase journey is increasingly complex. On average across all B2B buyers there are roughly 19 stakeholders influencing decisions and each of them receive nearly 50 touch-points before the stakeholder group makes a purchase. This equates to over 900 opportunities to influence the sale. We will explore the actions you can take to simplify the complexities of the mutli-stakeholder purchase path.

Wed, 14:30 - 15:00

Keynote Theatre 7

Salil Shah

Uber Technologies Inc.

Pillars for Success with Digital Media: Tracking, Attribution & Measurement

Organizations are increasingly investing in digital media to reach their target audiences. In today’s highly fragmented digital space, it can be difficult to track the effectiveness of these investments. This is where Tracking, Attribution & Measurement (TAM) come in. These concepts are critical for understanding how your digital media is performing and making informed decisions about future investments.

Thurs, 11:00 - 11:30

Keynote Theatre 7

Winston T Marshall

Genius Air Entertainment & Netflix

Viewing Trends & Streaming Spends

Let's deep dive into the global content marketing realm by dissecting the relationship between consumer habits, subscriber tendencies and the promotional power of priority purchase preferences.

Wed, 12:30 - 13:30

Keynote Theatre 7

Wed, 11:00 - 11:30

Keynote Theatre 7

Allen Ashouri

EMRG Million$ Through Digital Marketing

EMRG is a multi-award winning company whose digital marketing services make their clients millions. Founder and CEO, Allen Ashouri, wrote the book on digital marketing. The best-selling “Powerhouse Websites” serves as an international standard and essential reading for anyone in business. In his keynote presentation, Allen will share real-life strategies his company uses to help businesses tap into new revenue streams and increase profits.

Kjetil Njoten

IMAX

OK Is The Enemy: The Reward Of Risk Taking

Every day we are bombarded with thousands of marketing messages. All but a few are instantly forgotten. In this talk, we will explore how you can exceed your business goals through delivering creative work that boldly stands out and debate the conditions and mindset needed to bring this to life in your business.

Wed, 11:45 - 12:15

Keynote Theatre 7

Ryan Ross

Twitch

Unprecedented Reach: Content Creation In Modern Media

In this seminar, we'll explore how content creation has redefined the relationship of a message and its audience, as well as ways to capitalize on social media and content creation as tools to spread your message and expand your reach.

Wed, 13:45 - 14:15

Keynote Theatre 7

Wed, 15:15 - 15:45

Keynote Theatre 7

JC Hite

Hite Digital

Building A Resilient Mindset: Embracing Challenges As Catalysts For Growth

JC Hite, founder of Hite Digital, shares a personal struggle that challenged his perception of success and well-being. It begins with a sudden physical episode that landed him in the hospital, only to discover that his stress levels were dangerously high. Despite feeling content and accomplished in his personal and professional life, JC grapples with the realization that he neglected his mental and physical health. He explores the importance of prioritizing self-care and normalizing discussions around mental health, emphasizing the need for entrepreneurs and individuals to truly understand their purpose and rely on support systems rather than shouldering burdens alone.

Lauren Cortizo

Katch

The Intersection Of Creativity And Strategy

Great marketing balances both art and science. However, it can be challenging to feel truly creative when there are clear business goals that need to be met. Let’s discuss the power of finding the intersection of creativity and strategy.

Thurs, 11:45 - 12:15

Keynote Theatre 7

Dave Zaboski

Laetro Inc.

Let’s Talk Story: Exploring The Power Of Narrative In Marketing

Stories move the world. From the dawn of time, it’s the only thing that really has. Join Dave Zaboski, Former Disney Animator and CCO of Laetro.com, a tech enabled collective of elite creatives, as he shares tools, tips and practices for empowered storytelling, creativity and collaboration. Discover how we can leverage tales to forge connections, transform brands, and shift perceptions. The power of narrative is vast; it's time we truly harnessed it.

Thurs, 13:15 - 13:45

Keynote Theatre 7

Thurs, 14:00 - 14:30

Keynote Theatre 7

Anthony Pu & Raphael Jose

Amazon Music & Sonos

Building Bridges: How Product Marketing Can Harness The Power Of Cross-Collaboration

Product Marketing should act as a central hub to cross-functional teams, where it’s for go-to-market planning or product lifecycle strategy, however effective collaboration can often be a challenge. In this session, we will have a conversation around effective ways to set the appropriate structure and mechanisms, engage and collaborate with cross teams, and prevent those typical silos.

Rick Contreras

Listing Kings

Throwing Marketing And Sales Jabs: How To Connect With Your Audience

Marketing and sales is a technique just like boxing. While many entrepreneurs only focus on the "big knockout" punch or sale, the real key is a combination of the other strategic factors leading up to it.

Thurs, 14:45 - 15:15

Keynote Theatre 7

Pranav Patil

Nextdoor Importance Of Marketing Data Analytics In Propelling Business Growth

In this discussion, we will dive into the ways in which marketing data analytics can propel a company to drive performance improvements/new customer acquisition. The significance of utilising preexisting data and collecting consented data in propelling business expansion.

Thurs, 15:30 - 16:00

Keynote Theatre 7

VISITORS 5,000