980 employees attend Hytech’s global Metaverse event redeeming 3,910 NFTs

International management consultancy firm, Hytech, has launched its new brand at its first global dinner and dance event in the Metaverse, which broke Decentraland’s record for the most visitors in an hour. Hytech provides management consultancy services to fintech firms globally. The move consolidates its teams across different verticals –including operations, cybersecurity, human resources, data analytics, and app development support – under a single umbrella.

The virtual event was conceptualised by Sara Zhang, Head of Global HR at Hytech, and the launch was disguised as a Christmas party for maximum brand impact. The purpose-built space also included videos, games, lucky draw, and exclusive wearable non-fungible tokens.

Over 980 employees attended the virtual event and 3,910 units of NFTs were redeemed. The surge in visitors broke Decentraland’s record for the greatest number of visitors within an hour, and was one of the most popular events of the day.

SARA ZHANG Head of Global HR, Hytech.