inReality partners with Vayyar to reinvent shopper analytics using 4D imaging radar

inReality, the pioneering provider of retail analytics for physical stores, has partnered with Vayyar, the global leader in 4D imaging radar, to shed new light on shopper behaviour. Brick-andmortar retailers of all sizes, as well as consumer brands, can now use inReality’s comprehensive, cloud-based turnkey solution and Vayyar’s bestin-class radio frequency sensors to understand and influence shopper engagement at key areas of interest throughout any store.

The integrated solution accurately counts traffic, flow, engagement and the average dwell time of engaged shoppers at in-store locations including island displays, end caps, and inaisle fixtures, with complete configurability for proximity and dwell time.

Store designers, merchandisers and store media planners can leverage these actionable insights – the real-world equivalent of website user experience analytics – to evaluate the performance of promotions on premium in-store real estate, while optimising store layout, driving contextual selling, and adding new levels of personalisation to the in-store journey.

Because no optics are involved, Vayyar’s 4D imaging radar sensors require no line of sight and maintain privacy at all times, a critical advantage over cameras.

The inReality platform also compares entrance traffic to sales, staff hours, and marketing spend, revealing conversion ratio, staffing efficiency, and marketing impact respectively. In addition, retail networks can compare data across stores, time periods and individual campaigns, allowing them to learn from experience and rapidly replicate success.