Possibilities of Long-Term Gains Can Boost the Prospects of Roku in the Future
Despite Roku, the streaming service and digital media company being a household name in the US and Canada, its shareholders are frowning at the significant slump in the stock prices that continues unabated. Roku (ROKU: NASDAQ) stock price peaked in July 2021 to nearly $500, which was almost double Roku’s stock price range. Then in early January, the stock fell to a fresh 52-week low as it lost nearly 60% from the peak value. Some experts believe that the soaring stock prices that the company enjoyed along with the massive growth of the subscriber base were a flash in the pan because of the pandemic. For them, the slide in share prices is an ongoing correction process, but here is the other group of experts who consider the fall from grace as a splendid opportunity to buy the company’s stock.
What the future holds for Roku stock? As the Roku stock price hovers around the lower level amid the persisting trend of sliding further, the stock received a sell rating in early January from Atlantis Equities that recommended a selling
price of $136. The slow growth potential until 2025 and the company losing market share in Europe were the reasons for awarding the sell rating. On looking back, it seems that those who heeded the advice might have acted rightly as currently, the stock is trading at $112.46, down by 21% following the release of the company’s fourth-quarter earnings. With the ebbing of the coronavirus, the price of Roku stock that soared during the pandemic is now experiencing strong headwinds. Despite strong customer demand, supply chain shortages are causing an imbalance. To decide if Roku stock is worth investing in, we need to consider what lies in store for the company in the short and long term.
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