Digital Business Women - June 2019

ISSUE NO.08

Digital Business Women

BADA*SS BUSINESS WOMEN LEARN ABOUT THE CHALLENGES, THE UP AND DOWNS, THE ADVICES, THE WHY AND ALL GLORY OF BEINGÂ IN BUSINESS.

APRIL

2019

ISSUE

08

WELCOME LADIES! by

Candyce

Costa

This edition is all about women who found their strength and want to share their journey and challenges. This is the kind of women we want to validate and celebrate.

You can only make a difference if you stand out and Be Bold for the Sake of the Next Generation who needs to find their voice and believe in themselves.

Thank you for accepting my invitation to speak out loud about experiences and all the challenges that you faced in life - THANK YOU! Our main goal is to support women with genuine advice and practical ideas and observation of facts or events that would impact our lives. If you are looking for support and collaboration, you have found your place here.

If you want to join us, contact us!

Candyce Costa - Founder and CEO

THANK YOU!

OUR MISSION

OUR VISION

WHAT SHOULD I DO?

To empower and nurture digital and tech women in business and life to achieve their true potential and connecting them to create a collaborative and powerful community.

To create the most collaborative

Visit our Patreon account and

and encouraging platform to

contribute from as little as

accelerate the change of the role

U$2.50.

of women in business and in the modern society.

Visit our website and register for our PODCAST and INTERVIEWS. Â Â

People do not decide to become extraordinary.

They decide to accomplish extraordinary things Quote by Edmund Hillary

APRIL

2019

ISSUE

08

DIGITAL BUSINESS WOMEN eMagazine|

podcast

|

membership

community

BE BOLD FOR THE SAKE OF THE NEXT GENERATION by

Candyce

Costa

Last year, our campaign Raise your Profile was a huge success with 750K engagements on LinkedIn only - between personal and guests posts. We reached and grow so for 2019, we want impact the new generation, not only to be BOLD but to find Role Models like you! Are you in?

Contact us emma@digitalbusinesswomen.com

For

Our

Community

EXCLUSIVE PODCAST

VIDEO CHALLENGES

BUSINESS COLLABS

JOIN us for our exclusive podcast starting in April/2019 with some of the BEST people in the world talking about business and tech with no BS.

Last year at WebSummit we had the !st EVER video challenge and now we are getting ready for the next on -JOIN our community for more information.

We are looking for like minded business who aligned with our mission and community style to built business colaboration, Interested? Email us!

Become one of our Supporters VISIT US AT OUR PATREON

APRIL

2019

ISSUE

DIGITAL BUSINESS WOMEN eMagazine|

Inside

the

podcast

|

membership

Issue

EXCLUSIVE INTERVIEWS The Women in Tech Awards The Win Trade Week The Malawi Project

INTERVIEWS Rebel Black Carmen Teresa Tudanca Carmen Breeveld Elham Fardad Yulia Stark Anna Malewezi Endrina Maxwell

RECOMMENDATIONS b y

community

Ca n d y c e

Co s t a

Every edition we recommend gadgets and books, as well, places to eat, work and relax - not only in London. Also. conferences and business events that we believe you should join with us.

If you want to recommend to our community any services, places or gadgets and books, contact us emma@digitalbusinesswomen.comÂ

TECH INTERVIEWS Ana Jakimovska Coral Movasseli Joanne Dewar Mary Henderson Mia Dand Teodora Nikolovska

08

APRIL

2019

ISSUE

08

DIGITAL BUSINESS WOMEN eMagazine|

Inside

the

podcast

|

membership

community

Issue

TECH ARTICLES

BUSINESS ARTICLES

BUSINESS COLUMNS

The Marcom Industry's need for Hybrid

Keep Calm and carry on Blogging

The Buzz - Oana Tache

Global Companies need a center of excellence for ethical AI Blockchain us the answer but what is the question?

Technology is overtaking our lives 10 Books all womne in tech should read

LinkedIn for entrepreneurs: a whole new Brading ballgame Inclusion to grow: from discourse to practice, from statistics to urgent social phenomena What's the key for Personal Branding?

Sto being territorial and start working together!

Book Club Gadgets Recommendations Women in Tech - Award ceremony paris - May 2019

BUSINESS EVENTS OCTOBER: Baroness Karren Brady and Lady Michelle Mone to headline women in Business EXPO 2019 NOVEMBER: WEBSUMMIT LISBON

Become one of our Guests VISIT OUR WEBSITE

Ana Jakimovska, Director of Product at The Guardian.

ANA

JAKIMOVSKA

Did you always know that working in Publishing/News sector was what you wanted to do?

I've always been a person that is interested in a mission of an organisation and how it makes people's lives better. The bigger the scale the more satisfaction I would get from my job. I'm also a news junkie and love video content so the choice to go into broadcast and publishing media was obvious and very rewarding for me. They serve large audiences and I'm passionate about their content.

How did you decide to go into Engineering?

My first job was as an engineer (developer) as I've always been fascinated by technology and how it can help make our lives better. I was ok being a programmer but realised that my strengths lie in engaging with people of various disciplines and working with them collaboratively to solve a problem. Product management was exactly the job that fitted all of these aspects and where I wanted to be so I jumped at the opportunity when I got offered to be one in my first job.

Tell us about you and your business.

Originally from North Macedonia where I studied Informatics followed by scholarship by the British Council to complete a Masters in Information Systems in the UK and a scholarship to complete a PhD in Artificial Intelligence.

After my academic path I started my product career in UK media (ITV, Channel 4, BBC, Sky News and now the Guardian)

ANA JAKIMOVSKA Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman?

How did you handle it?

It's interesting, I would say yes.

Initially I wanted to be a surgeon as I thought that is the best thing I could do to help people. At the time when I was to make a choice for a university my family asked questions of whether I'm prepared and determined to study for 10 years and spend long hours in the operating room. This influenced my decision and I often have 'what if' question on this topic.

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/ business?

To be prepared to be resilient and persistent. To not get discouraged by rejections, not to be influenced by fears or an imposter syndrome.

To also be nice and emphatic.

What did you learn from your biggest failure?

I'm a driven person and c an individual contributor I would achieve and deliver what was needed at a great pace, sometimes not taking into account that I might have not taken enough time to bring everyone along with me. Since I'm having a senior leadership position I have redefined my personal success- the speed and quality of achieving outcomes is only one part of equation.

In your opinion, how could the workplace/business environment do to be more inclusive for women?

Firstly, companies need to be much better are recruiting women in all positions achieving gender equality as much as possible. Secondly, there needs to be mentorship schemes and training available to women once in the job that would help them progress in their career. Thirdly, much more support for women who are mothers.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

I'd say two: unconscious and conscious biases towards women deeply seeded within organisations and insufficient support during their work life balance.

How do you find inspiration in your life?

I'm very curious and excited about anything in tech that can help solve problems and enhance people's lives so big part of my inspiration is following what is happening in the industry. Even bigger part of my inspiration is engaging with likeminded people and finally the biggest of all is my family.

To what do you attribute your success?

Hard work, lots of it.

Persistence, resilience and collaboration!

What's your favorite quote?

'Imagination is more important than knowledge.

Knowledge is limited.

Imagination encircles the world.'

Albert Einstein

TO NOT GET DISCOURAGED

BY REJECTIONS, NOT TO BE INFLUENCED BY FEARS OR AN IMPOSTER SYNDROME. ADVICE FOR WOMEN ANA JAKIMOVSKA

Carmen Teresa Tudanca ASTI Talent & Technology Foundation – Program Manager.

CARMEN TERESA

TUDANCA

Did you always know that working in this industry focused on improving society was what you wanted to do?

How did you decide to go into STEM Empowering Programs with the Foundation?

I am afraid Not. There was a time when I was centred on acquiring accountancy knowledge, as auditing seemed something interesting to work at. I have always loved playing with numbers‌ but trying to improve society definitely is something more challenging.

The main stimulation to be part of the foundation comes from the general welfare we are working for. We are already living the fourth industrial revolution, where technology is changing everything. The lack of interest of women in STEM subjects foresees a larger gender gap unless we are able to revert this tendency. Will there be something more rewarding and challenging?

What's your favorite quote?

All our dreams can come true, if we have the courage to pursue them. Walt Disney. I love this quotation because it represents that everything can be achieved as long as you really desire it and put all your efforts to get it. It is great to consider a limitless dream spectrum.

Tell us about you and your career.

Always interested in living abroad, I looked for opportunities to study in Ireland and Japan where I added commercial knowledge to my business studies. Continuing this interest, I entered an international commerce program, to work in Miami. Back in Spain I joint ASTI where I settled the Marketing&Com. department until I was offered to join the Foundation.

CARMEN TERESA Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman? How did you handle it?

Maybe I am too naĂŻve, but I have never felt I have not reached my dreams for being a woman. In fact, I think I have always thought I am able to get everything without considering my gender as everything is a matter of effort. Men and women are different with our strengths and weaknesses, but we are not better or worse.

We are just diverse and complementary; we basically need each other.

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/business?

The only piece of advice I would like to give to a woman or a man considering to develop their career in the third sector is to focus on an idea that will turn the world into a better place to live in and do not loose focus, because sometimes is hard to make other people support your idea and your work and is easy to loose passion.

What did you learn from your biggest failure?

Surrender is not an option.

Things never work perfectly and when they do it is because many working hours previously have made it possible. Analyse the situation and look for the reason of the failure, try to look for a solution and retry again. If the final goal is worthy you will find the way to make it success.

In your opinion, how could the workplace/business environment do to be more inclusive for women?

In your opinion, how could the workplace/business environment do to be more inclusive for women?

The only thing I can imagine as inclusive environments are environments where men and women are considered as equals, for opportunities and obligations. Why should we be considered differently for gender reasons? Our work should be the only one speaking for us.

To what do you attribute your success?

As I have already mentioned I am very successful because I reached happiness with my work. The work we are developing with STEM Talent Girl is priceless, it is so rewarding to meet all those young women, visiting a company, learning from other women, experiencing new technology‌ and then when you discover they have taken all that information to decide about their future.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

Prejudges do not help us to promote. There are people still considering we women as someone to be behind a man, without realising that women are as capable as men and therefore we deserve to promote as any man. At the same time, I think women do not understand the same when talking about success. For me right now the biggest success is to be happy at work so I am a very successful person.

How do you find inspiration in your life?

I am very lucky because I am surrounded by many exceptional people. All of them, their work, their efforts and their achievements help me to discover new inspiration.

Sometimes we look toward well-known people and we do not realise that the people we talk or work with everyday is amazing with different interests but all very inspiring.

ALL OUR DREAMS CAN COME TRUE, IF WE HAVE THE COURAGE TO PURSUE THEM. WALT DISNEY FAVOURITE QUOTE CARMEN TERESA TUDANCA

Coral Movasseli, Managing Director, Girls in Tech Dublin. Â

CORAL

MOVASSELI

It’s no secret that many women in tech have felt their gender affected the way that they are perceived/treated. Have you ever been in a situation like that? How did you handle it?

I don't think it's just tech.

I think it's everywhere.

Women are still misperceived to be inferior in many ways, across cultures and genders sadly. Whenever I've faced such challenge, I try to put it into perspective and understand what I can or cannot control, and react accordingly. We want to win the war, not every battle.

How did you decide to go into Technology?

I was very interested in computers, having spent a good bit of my childhood playing computer games.

That was a gateway into learning about coding. Since then I've lead an unconventional techie life- having initially started off my career en route to becoming a Canadian diplomat. After completing my Masters of Science at the London School of Economics, I even moved into advising large private equity funds in London. It's good to have a breadth of experience and understand the world.

Tell us about you and your business.

I lead Girls in Tech Dublin, a women in tech and entrepreneurship organisation. We focus on empowering, educating, and engaging women by delivering our proprietary programs, such as our workshops, mentorship program, hackathon, amongst others. We are global in nature, with our HQ based in San Francisco and we have over 60 chapters around the world.

What sets us apart is that we look to deliver real value for women, and we live by our code of diversity, that means men are part of everything we do as well.

MOVASSELI CORAL To what do you attribute your success?

Resilience. I've been told I'm not good enough, or even too good that I should slow down. There will be people who don't want you to success, because of their own insecurities. You can't let that materially impact you. Yes of course in those moments you beat yourself up, but then you need to get back up. You also need to become self aware - I realised I'm not good at everything and I'm still very ignorant of a lot of things, you don't know what you don't know. That allows me to self reflect, grow, and learn where I need to.

What advice would you give to a woman considering a career in tech or what you wish to know before started your career?

I would say go for it. I would encourage more women to see technology differently. Right now it's seen as an isolated field, which it isn't. It's integrated into every aspect of our life and across industries. This presents opportunities to use technology for improvement anywhere. I would advise them to be themselves and not feel as though they need to fit into the techie boy culture.

Fun fact about you?

I'm big into fermenting.

I make my own sourdough bread every weekend!

In your opinion, how could the tech industry be more inclusive for women?

It's a chicken and an egg situation. There are not enough women technically trained, so there are fewer women. The tech space needs more women in technical roles. I say technical, because a lot of companies are counting nontechnical women in this headcount. Bottom line, we need more girls to take a career in maths and sciences seriously. To see technology as an enablement to better the world. That is a collective societal effort and we need governments to lead In your opinion, what is the biggest obstacle to women succeed in the workplace/ business?

The biggest obstacle would be herself - that's the only thing you can control. There are things we cannot control, and that includes subtle discrimination, but we can choose to recognize it and take control by deciding what we are going to do about it. That is not easy. It's a mental game to overcome daily obstacles yet keep at it or continue to find windows.

I promise you, there are windows.

What's your favorite quote?

It's the one across my twitter profile. "The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than ! those who think differently".

-Friedrich Nietzsche

What do you think we should be doing more of to encourage more girls to consider a career in tech?

Where do we start.

I think as individuals we can encourage more minorities generally, whether that's girls, people of colour, people with disabilities, and people from economically disadvantaged backgrounds to aspire for more and not be afraid of the unknown.

For those of us that understand the tech sector it's of utmost importance to actively promote a technical career and dispel myths.

How do you find inspiration in your life?

I find inspiration in nature.This may seem as if it's the antithesis to technology, but it really isn't. Nature directs science, and technology is all but nothing if it wasn't for the laws of nature guiding it.

THE SUREST WAY TO CORRUPT A YOUTH IS TO INSTRUCT HIM TO HOLD IN HIGHER ESTEEM THOSE WHO THINK ALIKE THAN THOSE WHO THINK DIFFERENTLY. FRIEDRICH NIETZSCHE FAVOURITE QUOTE CORA MOVASSELI

Joanne Dewar Global Processing Services - CEO. Â

JOANNE

DEWAR

Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman?

How did you handle it?

I found it very hard re-entering the workplace after having a multi-year parental career break. This was mainly due to the difficulty finding any opportunity that could work around the childcare constraints.

What did you learn from your biggest failure?

You don't have to be good at everything!

How did you decide to go into IT Programming and Fintech?

My first employer offered an opportunity for non-technical graduates to join a four year IT consulting programme which gave an introduction to the fundamentals of coding, testing, analysis and project management.

I relished the variety and the chance to transition from my Geography degree into something business oriented.

Tell us about you and your business.

I am currently CEO of Global Processing Services, the 'tech behind the tech' powering the payments revolution.

I have been involved in GPS for over 5 years from early stage start up and led the transition to scale up, including Private Equity Investment.

JOANNE

DEWAR

In your opinion, how could the workplace/business environment do to be more inclusive for women?

Companies should consider creating more ‘returnship’ opportunities, facilitating an easing back into the workforce with gradual increase in hours and flexibility, as it is a means of attracting talent back to the workforce.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

'Imposter Syndrome' - the self imposed doubts exhibited by many women which stop them from putting themselves forward.

Also, childcare options that are flexible enough to accommodate late / shift work and possible business trips - not everyone has family close by to rely on.

How do you find inspiration in your life?

Walking/jogging in the woods - my mind runs away.

To what do you attribute your success?

Once I've set my mind to something, I'm very determined.

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/business?

It is possible to have a career and a family.

Identifying career options that support flexible working early in your career is a good idea (part time project management roles seem particularly hard to find)

What's your favorite quote?

'All our dreams can come true if we have the courage to pursue them.'

Walt Disney.

YOU DON'T HAVE TO BE GOOD AT EVERYTHING! WHAT DID YOU LEARN FROM YOUR BIGGEST FAILURE?

JOANNE DEWAR

Mary Henderson, Mary Henderson Coaching, Founder & Director.

MARY

HENDERSON Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman? How did you handle it?

Yes. Many times. In fact, at the height of my career, my Managing Director was such a tyrant but my attitude is what got me to the end destination. I could see beyond the now and I knew how to use my imagination. I believe that was my secret weapon to this day.

How did you decide to go into The Coaching Business?

My background is sales in the tech industry. I managed big teams since 2000. I then started my own tech business and it was there that I found my true passion of creating algorithms.

In 2012, I realised that having my own business and a big team was not my end game so I started my consulting business and combined my two passions - Personal Branding & Sales and developed '6 Figure Expert' - a system that combines frameworks and a bespoke algorithm to individualise every outcome.

Tell us about you and your business.

In short, I commercialise Personal Brands.

I have had experience with Personal Branding since year 2000 combined with a strong commercial background. I founded '6 Figure Expert' in 2015 which is a program I designed and created from ground up that helps coaches, consultants, business owners and corporate professionals stand out.

MARY HENDERSON What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/ business?

I truly believe that in today's economy being a specialist is critical and that requires knowledge + wisdom. I stand by the 10,000 rule because I think in todays fast paced economy, systems & methodologies are crucial to solving complex problems. Also, patience is a key ingredient.

What did you learn from your biggest failure?

I learned that sometimes failure is your greatest gift. I learned to look inside, ask big questions and take time to self reflect because on the other side of darkness is light.

In your opinion, how could the workplace/business environment do to be more inclusive for women?

I think it all comes down to leadership. I don't believe in the concept of us and them. I believe in collaboration and I believe that every human is unique. Job titles are redundant and we need to humanise people, regardless of gender, age, race.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

Self belief. I like to take responsibility for my actions.

I also believe that anyone who is walking an uphill battle in any area of their life should ask "is this right for me" and "Am I in my natural state of being" .

Anything this is "hard" in my eyes needs to be questioned.

How do you find inspiration in your life?

I read books, books, books.

Not SELF HELP books. I read books on philosophy and how to free my self from what is often referred to as the so called human condition.

To what do you attribute your success?

My greek heritage. I have learned so much through my heritage... and it has not been an easy ride.

I have had to breakthrough antiquated paradigms that don't work in a modern world, I have had to walk the road less travelled and be ridiculed...but I stood by my own values and am so glad I did because throughout the pain, I found huge pleasure.

Did you always know that was what you wanted to do?

Yes in many ways.

I always knew I had the ability to bring unique qualities out of people and commercialise ideas.

I never thought that I would be pursuing a vocation based on my passion.

What's your favorite quote?

"Man. Know Thyself"Â Â

MAN. KNOW THYSELF. FAVOURITE QUOTE MARY HENDERSON

Mia Dand, CEO, Lighthouse3, AI & Emerging Tech Research Advisory and Consulting Firm.

MIA

DAND

Did you always know that Tech was what you wanted to do?

How did you decide to go into Tech Entrepreneurship?

My career path is unusual.

I grew up dirt-poor in a traditional family in India and was “bred to breed”. I received a basic education, was married at a young age, and immigrated to the United States. With scholarships and parttime job, I was able to attend business school. I graduated with honors, a baby, and a job offer in tech. Since then I’ve built teams/ programs for eBay, HP, Google...

I joined the tech corporate world in the early 2000s when it was going through a dramatic shift with the emergence of then-new platforms like Facebook, Amazon, etc. I was one of the few women tech bloggers at that time and organizer for one of the first emerging tech meetups in the San Francisco Bay Area. I was successful in the corporate tech world because it’s a perfect fit for my analytical, organized, creative, and curious brain. I currently lead a strategic research advisory and consulting firm that guides global companies on the responsible use of new technologies for successful marketing/business outcomes.

What's your favorite quote?

I have many favorite quotes, but these two by Anais Nin perfectly sum up my life and philosophy.

"Life shrinks or expands in proportion to one’s courage."

"And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom."

Tell us about you and your business.

I am a global marketing executive and entrepreneur who has led complex programs at the intersection of business, governance, and technology for large enterprises like Google, HP, eBay, and others.

I am also a passionate diversity-in-tech advocate and author of "100 Women in AI Ethics" a critical initiative to empower + recruit talented women.

MIA DAND Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman? How did you handle it?

What did you learn from your biggest failure?

I constantly push myself outside of my comfort zone and fail on a regular My personal journey to a fulfilling basis. One can't change the status career is a testament to quo by playing it safe. Every failure overcoming cultural norm of helps me assess the limits of what women solely in traditional roles I can achieve and what I need to of “wife” and “child-bearer”. change/modify to reach my potential Being an immigrant non-white - personally and professionally. I truly single mother in the tech world believe that if you are not failing, has its own unique challenges. you're not growing.

I’v e learned that the only way to change any bad situation is to first acknowledge that the status In your opinion, how could the workplace/business environment quo is unacceptable and work do to be more inclusive for women? hard to change it.

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/business?

When I was getting started, I wish someone had shared with me that the tech (corporate) world is built on relationships.

I would advise any woman who is getting started to find allies/mentors who can help break through systemic barriers like the old boy's network and pay it forward by mentoring other women.

I created the “100 Women in AI Ethics” list and soon-to-be launched “Diversity in AI” online tool to increase representation of women in the maledominated tech industry and eliminate men-only panels (‘manels’) at events/conferences. Organizations can create an inclusive environment by recruiting more women in leadership positions and influential roles so other women also feel empowered to share their voice.

To what do you attribute your success?

Adversity is the best teacher. I am often described as "fearless". This is a result of my impoverished upbringing, which taught me the value of hope, hard work, perseverance, and resourcefulness at a very young age. This along with my desire to contribute and make a difference in the world has kept me going even in the darkest of times.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

For all the talk about diversity and inclusion at global companies, the biggest obstacle continues to be the systemic, implicit bias against women. There are as many men named "John" or "James" running global companies as there are women in leadership positions. We need to do more to break the status quo and make women leaders the norm, not an anomaly.

How do you find inspiration in your life?

I lost both my parents recently and their passing highlighted what really matters in life.

I am inspired by 1) the past - my father's legacy of living life to the fullest and helping others in need even when he didn't have much to give and 2) the future-my teenager who is an activist, volunteer, and creator. I strive to be the best version of myself and be someone my loved ones can be proud of.

LIFE SHRINKS OR EXPANDS IN PROPORTION TO ONE’S COURAGE. ANAIS NIN FAVOURITE QUOTE MIA DAND

Rebel Black, THE Rural Woman, Founder.

REBEL

BLACK

How did you decide to start THE Rural Woman?

THE Rural Woman was founded on the belief that if a rural woman blooms, all around her bloom too and it's a powerful and deeply felt ripple. We wanted to provide a platform online through which rural women could connect with their most powerful voice through coaching, mentoring and personal development and then have that voice amplified through entrepreneurship, career development and leadership contribution. I went into this because I was an isolated, frustrated and intelligent rural woman who felt her talents, expertise and wisdom was being wasted and unheard and I knew I wasn't alone in that feeling...so I set out to change it! We are leading collaboration in an economy built on the foundation of competition, so we are continuously stretching the edges of comfort for people in our industry and women in business who we collaborate with - but in the past, could have competed with! It's very exciting.

Tell us about you and your career.

Launched in 2015, THE Rural Woman was founded on the belief that if a rural woman blooms, all around her bloom too, it's a powerful and deeply felt ripple.

We aim to reverse the trend of rural decline in Australia and the world, through the expansion of an online community connecting millions of rural women and providing access to a powerful online

REBEL BLACK Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman?

How did you handle it?

Did you always know that empowering women in the rural areas was what you wanted to do?

I've only ever experienced discouragement from 1 person, my own inner doubt. I'm sure there have been naysayers and people who have put me down, but they never worried me...but the mean girl in my head got a grip regularly for a long time - but not anymore!!

My life has been an journey of #thrivinghealingevolving and I've never truly known what I wanted to do - but know now that every experience, skill development, interaction and opportunity teaches me something I add to my toolkit!

I always knew (and in every business I've ever started) that I was here to support people and to be of service my passion is that people #bloomwheretheyareplanted

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/business?

Believe in yourself first - and the rest will be easy! Business is the best form of personal development ever and if you invest in your own growth, you'll succeed. Know what problem you are solving (the true problem) and what value the solution brings to your ideal customers lives.

What did you learn from your biggest failure?

REST, don't QUIT!

How do you find inspiration in your life?

I turn to nature for inspiration. She reminds me of the truth - that we live in an abundant universe if we nurture regeneration and collaboration. I also read and listen to books of real people's lives or their learning - personal growth or business or spirituality mainly.

To what do you attribute your success?

Doing the work - not the actual work of business, but the work of life and on yourself. I've been really willing to do (and invest in support) the messy work that's required to #thrivehealevolve and an amazing support network - family and friends and THE Rural Woman community. I have had a LOT of people believe in me before I believed in myself and their faith held me until I could hold my own

What's your favorite quote?

'Be the change you want to see in the world' Ghandi .

REST, DON'T QUIT! WHAT DID YOU LEARN FROM YOUR BIGGEST FAILURE? REBEL BLACK

Teodora Nikolovska, Vrootok Marketing & Consulting, Founder and CEO.

TEODORA NIKOLOVSKA

Tell us about you and your career.

As the founder and CEO of Vrootok Marketing Consulting, my main role is to make sure our clients get the best marketing service. Vrootok is an agency of record, working with global clients. With our professionalism and expertise, we provide the best marketing solutions for our clients to achieve their full potential in the modern tech society.

To what do you attribute your success?

Courage and persistence. I consider myself to be a stubborn person when it comes to making my dreams come true. Of course, sometimes life reminds us that not everything can go exactly as we planned, but it also shows us that wherever there are courage and persistence, good things happen. Also, support from colleagues, families, and friends has a major role.

How did you decide to be an entrepreneur?

The marketing industry has interested me since a very young age. It is both a creative and analytical industry, which perfectly blends in with my personality.

As a highly energetic professional, passionate about education and marketing in general, it was natural for me to pursue a career as an entrepreneur. I have always wanted to have my own company and make sure to find a way to share knowledge and experience with the goal of helping people and companies. That is how the idea for Vrootok was born, and that is why I decided that the company will operate with clients from all over the world. It is very important for me to be able to share my know-how without borders, which is why I decided that Vrootok will provide both consulting and execution services to clients around the world. Since we live in a digital/tech age, working in the digital marketing industry allows me to continuously grow, explore new, creative ways of helping businesses grow and make sure our company always brings fresh and innovative ideas for our clients.

TEODORA

NIKOLOVSKA

In your opinion, how could the workplace/business environment do to be more inclusive for women?

The workplace should see the employees as people with or without professional qualities, good values, and excellent work ethic. The business should not care whether the person is a male, a female, which religion, or race they are. Only then the companies will have the chance to become a successful business because any business depends on the people and the teams.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

Their thoughts and fears. I truly believe that everything is in our minds, even if sometimes it feels like society or our surroundings are against us. Once women realize and truly feel confident that they are good enough, smart enough, productive enough and worthy enough, the behavior towards the world changes spontaneously and we take matters into our own hands.

What's your favorite quote?

When the going gets tough, the tough get going.

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/business?

Did you always know that Marketing was what you wanted to do?

To any women considering a career in digital marketing or consulting, I would say "Stand out from the crowd by always providing extra value". I wish I knew that it will be as fun, motivating and exciting as it is. I would have started my own business way earlier if I knew this.

Definitely! I have always loved the endless opportunities that the marketing industry provides and the impressive ways one can be creative. Being able to help others while also being innovative and never bored is how I would describe the perfect job, which for me is in marketing.

What did you learn from your biggest failure?

There have been many ups and downs in any business.

The lesson I learned from my biggest failure is that we should never allow our business to depend on anyone, but also to never give up. Great things happen when we stay persistent in our dreams.

How do you find inspiration in your life?

I get inspired by people and their stories. Sometimes it's about the career stories I read about, sometimes it's about the stories I hear, but most often the biggest inspiration is from the people I meet. I am an extrovert and I love talking to people and hearing their stories. Most often, the most inspiring stories come from people that struggled in their life and then decided to make a change.

Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman?

How did you handle it?

Truth be told, I haven't been in a situation like this. I had the luck to be surrounded by supportive people and the community where I was raised is not one that discourages women to pursue their dreams.

WHEN THE GOING GETS TOUGH, THE TOUGH GET GOING. FAVOURITE QUOTE TEODORA NIKOLOVSKA

APRIL

2019

ISSUE

07

DIGITAL BUSINESS WOMEN eMagazine|

podcast

|

membership

community

WONDER WOMEN EVENTS We love meeting our readers to get face-to-face with the wonderful women that we digitally engage every single day.

Digital Business Women host amazing events including masterclasses, talks, panels & debates and summits.

Most recently, we organized and support Women in Tech UK debates, Wild Code masterclass and debate, our own series of masterclasses and networking sessions.

Now, we have decided to share our expertise and network and support your brand developement creating a range of events for you.

We love bringing together like-minded people to discover what your brand is up to!

EVENT ORGANIZATION We love organising fun, lively and functional events. This is one very effective way to engage and build a strong relationship with your audience. We organize from masterclasses, networking to conferences.

Contact us emma@digitalbusinesswomen.com

ARTICLES

THE MARCOM INDUSTRY’S NEED FOR HYBRIDS 20 years ago, the advertising and media industries were very different to how they are today. Agencies were categorised into ‘Above-The-Line’ or ‘Below-The-Line’ and anything in between became known as ‘ThroughThe-Line.’ Then came the Internet which disrupted the nicely organised structure and our comprehension of what companies actually did, for whom they did it and how they did it.

With the arrival of the Internet, brands realised the potential of digital technology and being able to maximise ROI on campaigns, obtain greater audience reach and improve targeting through the use of real time data.

Digital advertising was on the rise, but until round 2000 was mainly focused on display ads and keywords.

When the dotcom explosion occurred campaign budgets suddenly ran into millions and all kinds of agencies began to fight for a piece of the same pie. To complement display offerings, and try and attract campaign budgets, publishers started offering PPC, CPA CPL and emailing campaigns, (emailings which also completely disrupted the traditional direct marketing industry between 2000 and 2004). And to complicate things further Google capitalised on the rise of the blogs by debuting its Adwords offering.

Doubleclick’s ad platform was the main ad management platform used by both media buying agencies and the ad networks. Then came the rise of independent advertising tech companies that we categorise today as ‘adtech’ with the aim of facilitating the buying and selling process between agencies and publishers by offering automated platforms. The adtech platforms did succeed in facilitating the process but also created a complex and fragmented landscape that we are still trying to comprehend today.

Media buying agencies created specialised agencies and networks to manage digital and emailing campaigns and then came SMS text and image campaigns and to top it all off an additional layer with the arrival of social media.

So who should brands work with?

And where has this left the advertising and media industry in the past 20 years? Arguably in a state of flux.

Brands are confused with which agency to work with, who does what and which adtech platform to use. And the advertising and media industries have now been facing the challenge of moving away from their existing traditional models and becoming more integrated. For example, the global advertising group Ogilvy had announced a restructuring of all its sub-brands to be unified under one brand, Ogilvy. And also the creation of a new agency, Ogilvy Delivery which will focus on Ogilvy’s customer delivery, and function as a type of new modern delivery capability. This sounds to me like a first move in becoming fully integrated and building a specialised ‘integrated unit’ within the group.

So how has all this change affected the PR industry? I think that PR is at a turning point and that agencies need to think well beyond the media relations programmes which originally built their businesses.

While PR agencies are trying to work out how to become integrated, so too are the big ad/media players, who are investing heavily in creating integrated agencies or departments with the aim of providing a unified skill set all under one roof.

PR agencies are adopting a similar approach, but in PR once you have hired all these different talents - have you really created an integrated agency? I am not totally convinced. The division still remains with traditional PR teams on one side and the digital marketers, data analysts, developers, tech teams on the other and no one to really sit in between with enough in depth knowledge and understanding of how all this disciplines can actually function together and their limitations.

And that’s where I think our PR industry currently sits, a race to hire the best PR talents, digital/tech experts, social media managers, data analyst, web designers, video and app developers to be able to say ‘we create integrated campaigns, we are a fully PR integrated agency’ - and realising along the way they actually forgot one crucial element in making it all work : “hybrids”.

And by the time PR agencies figure that out and hire these “hybrids’ to help them make that connecting link between disciplines, change their existing model and adopt a new structure that works, we would have already moved on to the next skills set that the PR industry will need in the next 10 years. I think it's fairly clear to see the industry is transforming and slowly redefining itself and moving towards actually becoming increasingly similar to fully integrated marketing and communication agencies.

Nim Haas is Head of Marketing at Global Processing Services.

She has worked within the digital & tech space since 1997 and has has spent the last 4 years working in Tech PR managing the communication and brand development for fintech companies such as Fidor Bank, Fidor Solutions, Backbase, Covercy, Open Ocean, Cytora and Kurtosys, and this across the UK and internationally. Recently, Nim was recognised as Holmes Report Top 25 Innovators 2018 for EMEA region for marketing and communication professionals and recognised as one of the Standout 35 in Innovate Finance’s prestigious Women In Fintech Powerlist 2018.

She was also one of the initial co-founders of the first e-loan aggregator platform launched in France in 1998, ‘Credit-On-line’ that today generates an average of 30,000 loan requests per month and is one of the largest eloan partner of Cofidis, Credit Mutuel.

NIM HAAS

KEEP CALM AND CARRY ON BLOGGING… There are times when I feel as if I have nothing to write.

When I’m preparing for writing my blog inspiration doesn’t always kick in just because I sit down to type.

Do you push through? Do you take a break? Here are some of my ideas I use that may also be of help to you; Finding the time and the place

It seems like such a simple suggestion- finding the time and place, and yet it is everything. The right time and setting can make all the difference.

You could try varying the time of day you write and where you write your blog. It may be that you choose different venues to work in. It could be a coffee shop, it could be another place in your home. It could be you take a break and take the dog for a walk and then try again.

Darren Rowse of ProBlogger offers advice on how to stay inspired and ways to avoid burnout: https://problogger.com/7-ways-to-stay-inspired-and-avoid-bloggers-burn-out/ He says, ‘The reality is we always want to do more than we can fit into the time we have. So I think it is important to be realistic and know how much time we can actually put into blogging and adjust our goals and expectations accordingly.’

Inspiration

Inspiration isn’t always natural and creativity doesn’t strike on cue. It would be magical if at the tap of a few keys you had your genius blog idea and the fingers took over with little more than a flicker of a thought.

However that isn’t always or ever going to be the case.

If the magic switch isn’t working then you can always try researching sites that exist on the search engines such as Google and see if they offer you new topics or headlines that you can use as inspiration to get those creative juices flowing.

If that’s not enough then Jeff Goins offers tips for new and veteran bloggers alike. You can view his tips here: https://goinswriter.com/blogging-tips/ Carry a pad or make notes on your phone

Do you carry a notepad or make notes on your phone? Try it.

Whichever you prefer or you could try both. I quite like to switch between the two dependent on what’s to hand. I make notes of ideas, titles, words and I make note if I see something I like online that I may at some point want to write about. It could be you look at a similar topical idea and put your own spin on it.

It also helps to take the pressure off from having lots to occupy my mind by feeding it into the notes section of my phone or in a notebook. It offers a clear head, as well as the pathway for clear ideas.

There are various online note systems that you can utilise too, such as Evernote and Simplenote if you prefer to do it that way.

Just research which will fit in with your needs and whether they are tools that work just as well on your mobile device as well as any other.

Goals

What are your goals? What are your strategies? Take time to figure out where it is that you’re headed or would like to head. What are your aspirations for your writing? I try to set aside time each week for more immediate goal making and every few months I plan ahead. It's not fool-proof but helps me to stay on track.

Again have it written down. Have a mind map, a flow diagram, spider diagram: whatever it is that works for you.

Map and carve out your time each week around all of your commitments. What time do you have where? Does it allow for flexibility? If it does -be flexible with yourself. Keep calm and carry on writing. Push through the barrier, it will get easier and no you may not always have ideas right on cue when you need them, but you can pull ideas from your notes, from quotes you've heard and from stories you have already read. What’s topical?

If it's your genre then why not. What's your opinion? Would your audience like it?

My advice would be to keep calm and carry on blogging: when the going gets tough-persevere. You're not alone. Form a community of like-minded individuals around you and churn out suggestions with them if it would help. Sometimes sounding out loud to a friend or trusted colleague can be beneficial.

Whatever you need seek it. Carry on regardless. As always good luck! Let me know what tactics you pursue when writers/bloggers creative block strikes.

Does this resonate with you? Need a little help in taking the pressure off? Get in touch today and let’s chat.

You can email me at ambersmith@simplyamberlou.com, and you can follow me on Twitter @simplyamberlou or LinkedIn Amber L Smith.

Jan Sargent of transforming performance posted this testimonial of my services via LinkedIn;

“I had some specific ideas in mind; things that I had experienced, and I felt related to the work that I do and may be of some interest to my clients, business contacts and connections on social media. Amber spent some time with me, getting to understand my audience and my ‘style’. We all have a unique ‘voice’ that we speak with to others and she totally understands the need to keep that authentic and the written pieces in keeping with my personality. She listened to my stories and the messages that I wanted to send. She worked very quickly; kept to the strict timescales and communicated with me in a professional and friendly way. She is a joy to work with and I would heartily recommend her to anyone looking to work with a creative and professional copywriter.

Why not get in touch and let’s have an informal conversation on how best to help you move forward? I work on one-off pieces and can bespoke packages to suit your growing needs and demands.

I can also offer a Kick Start programme. Send me a message to find out more.

I look forward to hearing from you…..

As always please feel free to share my posts, visit my site and to follow me on Twitter and LinkedIn.

LINKEDIN FOR ENTREPRENEURS: A WHOLE NEW BRANDING BALLGAME Entering the world of self-employment means that you will have to build a brand and gain respect your own way! LinkedIn is there to help but many entrepreneurs underestimate its power. LinkedIn is the only social media site with “professional� attached to it. That is because, although it is very social- it is social with a professional twist.

Unfortunately, many people still see LinkedIn solely for those people actively looking for a job and for the recruiters who want to find them. LinkedIn was never meant to be an on-line resume. Of course, it has the power to be a catalyst for both recruiters and job seekers, but it is also a fantastic, flexible, and a favorable tool for entrepreneurs. You just have to know how to work it!

Think of this as the online career story of you-one of the most important stories you will write and make that first impression count!

Background Photo

Your Profile Photo

Current, Classy, and Charismatic-and a smile wouldn’t hurt. This photo is there to help you create a deeper connection with potential customers. There’s nothing quite like putting a face to a name to cultivate human interest. Be approachable in a professional kind

Your Tagline (What I like to call your Branding Statement)

The default tagline is your current title. Don’t live the LinkedIn default life. This section is important and part of the LinkedIn search algorithm. This space is 120 characters dedicated to “differentiation” – the unique value you bring, problems you solve, credentials you have, and what sets you apart from competitors.

My tagline, or what I like to call my branding statement, works to show my unique value proposition, my personality, my specialties combined with key “search” words. It follows my profile and does a good job at defining the 4C-LinkedIn Branding Rule: Catchy, Charismatic, Compelling, and Confident Globally Recognized LinkedIn Trainer ◌ Career Specialist ◌ Confidence Coach ◌ Empowering Women ◌ #BeSociallyFearless Your Summary (Story)

These 2000 characters is where all the magic happens. More is more so take advantage of all the space you have. Think about your target audience and speak to them. Imagine you are at a live networking event, engaged in conversation with a potential customer. Own your space and think of how you can transfer your story to an online format. You want both your passion, personality, and value to shine. Write in first person and do not make it a cut and paste of your resume because potential clients are using LinkedIn to get to know the person behind the title and “why” they would choose you.

Use “key” words that relate to your industry and skills and post relevant links and documents to add to your credibility and track record (videos, PDFs, slide-shares, pictures, articles, and other relevant self- business marketing material). Also, create “anchor links” to any websites / social.

5 key tips to writing your LinkedIn story: 1. Start of with a catchy opener that will grab attention 2. Create a specialty section with key words (do not think keyword stuffing but rather keyword strategy) 3. End with a Call-to-Action (CTA) and let readers know what you would like to do next 4. If you have a company page, encourage readers to “follow” it 5. Show your personality and use as much of the 2000 characters allotted. In this case, more is more!

Your (Personalized) URL

Check your profile URL. If there is a long string of random numbers, it means you have not customized it. Customize it to your name and then sprinkle it all over your marketing material. Ideally, make it your first and last name. If it is already being used, plug in your middle initial, reverse the order, or use your brand name. The point is to create a URL that’s easy to remember and distinctly you.

Skills and Endorsements

Including specific skills is a great way to showcase your abilities. Take an 80-20% approach-Industry-related vs transferable. Make sure you are reporting important words that have already been sprinkled throughout your tagline, summary, and experience sections. Many professionals question the value of endorsements, but they are important: 1. They work to boost your credibility and your ability to be found via the search algorithm 2. Combined with mighty recommendations, you will stand out from the crowd 3. They support the art of reciprocity-the power of give and take is crucial on LinkedIn 4. When you hit 99-it won’t change your LinkedIn life significantly, but we are all human and numbers make a difference for people when deciding who to trust; trust is what builds relationships and building relationships is what ultimately builds business.

Recommendations (Testimonials)

Recommendations work with skill endorsements but are much stronger when it comes to social recognition and building credibility. This section is where others get to speak about you by sharing their “why” and influencing others with stellar professional and personal reviews. Social recognition matters because what others think is a powerful influencer when it comes to both products and services.

Other LinkedIn Tips for Entrepreneurs: Be social and post status updates regularly (70% business and 30 % other) Be a thought-leader by writing and sharing relevant blogs Join and be active in industry-related groups Connect and build relationships with people who have strong networks on LinkedIn and know how to navigate the platform effectively and proactively Be a giver and not a hoarder of what you know Build a company page for increased business branding (https://topdogsocialmedia.com/create-linkedincompany-page/) Think “building relationships” first and not sales Customize all connection requests but don’t follow up with an immediate sales pitch Provide your contact information Establish the relationship online but then move the conversation and relationship-building offline. My favorite-A LinkedIn Latte invitation!

If you are an entrepreneur, a LinkedIn presence is necessary and important for you and your company’s brand marketing strategy potential.

What makes the difference is going from simply being on LinkedIn to being LINKEDIN!

Shelly Elsliger President of Linked-Express https://www.linkedin.com/in/selsliger/

SHELLY ELSLIGER

GLOBAL COMPANIES NEED A CENTER OF EXCELLENCE FOR ETHICAL AI It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…”

No matter how you choose to describe our current age, there’s little doubt we are living in very consequential times and nowhere is it more apparent than in the rapid proliferation of Artificial Intelligence (AI).

According to Harvard Business Review (HBR), AI will be around for a while and it’s a worthwhile long-term investment.

“In our view AI will become a permanent aspect of the business landscape and AI capabilities need to be sustainable over time in order to develop and support potential new business models and capabilities.”

Experts in AI don’t agree on much but many are unanimous on the potential dangers of unchecked AI and that the decisions we make related to AI today may very well decide the future fate of humanity.

For consumers who are faced with insidious pervasiveness of discriminatory AI algorithms and autonomous “killer” robots looming on the horizon, there is an urgent need for an open discussion and immediate action to address the perils of unchecked AI. And yet, one after another, we’ve seen leading tech companies falling all over each other trying to get it right. Many of their efforts are thinly veiled PR attempts at damage control while others are resorting to knee-jerk attempts to quash any dissent. There’s been a steady stream of high-profile councils, boards but without a clear mission and mandate, some have floundered and failed.

There is some glimmer of hope as the EU recently published their first comprehensive ethical AI guidelines, global organizations like IEEE introduced their guidance for Ethically Aligned Design, and forward-thinking corporations like Salesforce made Ethical AI their central focus.

Despite the steady progress, it’s becoming increasingly clear that ethical AI initiatives can’t match the pace and big budgets of AI innovation through tactics and small gestures. Big problems demand bold action and for global organizations this means launching a Center of Excellence for Ethical AI.

What is a Center of Excellence?

“If you want to go fast, go alone. If you want to go far, go together.”

Center of Excellence (COE) is not a new concept. It is a central group that typically sits at the core of a hub & spoke model in a large global organization and coordinates efforts across all the different spokes ie. divisions/business units.

As the HBR article goes on to say, “The idea of establishing a CC (Competence Center) or COE (Center of Excellence) in AI is not particularly radical. In one recent survey of U.S. executives from large firms using AI, 37% said they had already established such an organization.”

To accelerate the adoption of ethical AI, global companies need a centralized approach. COEs are especially effective during times of significant (technological) changes in the industry or when there’s a sustained need to coordinate diverse time-critical activities across a global landscape.

Why do companies need a COE for Ethical AI? While companies are setting up centralized organizations to rapidly scale their AI innovation, there needs to be a similar emphasis on providing ethical guidance for those initiatives through a dedicated COE focused on that mission.

In addition to keeping up with AI innovation, there are many other strategic reasons for setting up a COE for ethical AI. Ethical AI requires a broader lens.

There is a misguided tendency to force-fit ethical AI into the data/analytics world or IT/engineering functions because AI has primarily been the domain of the technologists. That is slowly changing as the significant impact of AI on nontechnical functions is slowly becoming apparent. Ethical AI is no longer limited to development of ML learning models but also non-technical domains such as customer experience because of new AI-powered engagement channels and HR/training which have to deal with jobs displacement due to automation. It’'s especially critical that focus of ethics is not just the bottom line but is also aligned with the company’s broader ethical, governance, and Corporate Social Responsibility mission.

Ethics needs more bridges not moats.

The ethical AI debate has become the battleground for “us (ethicists, social scientists, other non-technical functions) vs. them (AI/ML developers, data scientists, engineers). Time and again, I’ve heard from data scientists and engineers working on AI/ML projects about the disconnect between ethical requirements and business goals they’re responsible for. According to many, their only goal is to deliver the project on time while ethics is someone else’s problem. A COE can help build bridges between diverse groups making it easier to communicate and succeed in their roles through a shared objective rather than create new hurdles for them to overcome.

Staying on top of a rapidly changing ethical landscape.

AI landscape is constantly evolving and it’s challenging for global organizations to stay on top of all the constant changes in AI developments, let alone manage the ethical and regulatory implications. Over a decade back during the nascent days of social/digital media, I joined HP’s web COE. Building their first centralized social media organization gave me a deep appreciation for COEs and why they are critical for staying on top of a rapidly changing regulatory and ethical landscape. A COE will allow organizations to gather, organize, analyze emerging ethical research trends/threats and respond efficiently, responsibly, and consistently with one voice.

Sharing information quickly and efficiently.

Information hoarding is a big challenge in traditionally bottle-necked organizations especially, when there aren’t many incentives or easy processes to share information. Even companies who sell efficiency in the form of automation themselves are not immune to the struggles of managing ethical considerations of AI as Facebook has demonstrated many times over. COEs boost productivity by empowering employees with best practices, consistent standards for ethics and integrated processes so it’s not just an after-thought or a superficial PR exercise.

COEs have a mixed track record Despite their advantages, some COEs fail and this is not surprising to anyone who understands how large companies operate and is familiar with the challenges of setting up a new organization.

Cultural shift.

Organizationally, companies cycle through periods of centralization followed by decentralization. COEs in decentralized companies need a massive cultural change and buy-in from all levels of the management to be successful. It can take a long time to get folks comfortable with the idea of pooling resources and talent for benefit of the entire organization. COEs are especially a hard sell in overachieving cultures where control over budgets, teams and resources are highly coveted. Change management should be part of the planning process for any COE and included as part of the broader effort to make ethics an integral part of the organizational DNA. Lack of diversity.

When organizations fail, it’s because of failure in leadership rather than lack of talent. It’s a manifestation of a harmful tendency among management teams to hire folks just like themselves. The lack of diversity among the faculty members of the recently launched institute of Stanford Human Centered AI (HAI) serves as an ironic example of an organization that doesn’t reflect the values it promotes, namely diversity. Having a competent and diverse leadership team can go a long way toward ensuring credibility and building a strong organization with few racial/gender/expertise blind spots.

Lack of right skill set.

Building and leading global COEs requires an unique skill set which includes building, collaborating, negotiating, influencing and managing expectations across global boundaries. The right leader will successfully manage development of efficient processes for gathering emerging trends in ethical AI, understand the ethical implications, translate those into meaningful insights and communicate/implement best practices across the global organization.

That all said, the concept of a centralized organization may seem alien to organizations that are still trying to figure out how to get started in AI and understand the ethical implications of their project but setting up the right structure is essential for the long-term success of any strategic technology especially one as critical as AI, which as the experts concur is here to stay.

Author: Mia Dand is a strategic digital marketing leader and passionate diversity in tech advocate with extensive experience in building customer-centric programs at global companies like Google, HP, eBay, Symantec and others. As the CEO of Lighthouse3, an emerging tech research and advisory firm based in Oakland, California, Mia excels at identifying key industry trends and guiding F5000 companies on the responsible adoption of new & emerging technologies like AI for successful business outcomes. Mia is also the author of “100 Brilliant Women in AI Ethics”, a definitive guide to help global organizations recruit more talented women in this space. She is the organizer for SF AI, Berkeley AI, & SF AR/VR meetup groups with over 3.5K members in the San Francisco Bay Area and hosts monthly AI Ethics chats on Twitter (@MiaD)

BLOCKCHAIN IS THE ANSWER, BUT WHAT WAS THE QUESTION? This is no secret for anyone, Blockchain has fully grown up to a social buzz and proudly sits on top of the peak of inflated expectations (i.e. Gartner’s Hype Cycle).

Banks, companies, institutions … none could escape the Blockchain tsunami that has been raging for almost 3 years.

People usually react in two opposite ways: either fear (we are going to be disintermediated !) or excitement (Blockchain is an opportunity, it is going to reduce costs, increase incomes, secure processes, make coffee …)

Though if we take a closer look at the latter — which we can summarize as “let’s put Blockchain everywhere” — things go wrong immediately.

Let’s get back to reality, Blockchain is not a solution for all your problems. In fact, you need to associate it with other technologies to even make it work.

As for making it relevant …

One cannot simply sprinkle Blockchain dust on any use case to make a delicious meal of it.

Thinking as the image above suggests, denotes a misunderstanding of the way Blockchain works, as well as failing to get its full potential. With this vision, if you think about using a Blockchain in your next project, whatever the cost, you are wrong for 2 reasons: 1. Most people are going to see that you didn’t get it 2. You are going to waste time working on false use cases, or even waste your money and your human ressources. But with further thinking, maybe you could come up with a better idea.

Of course if you only mean hype, Blockchain is another word for buzz generator, even if not everyone is fooled.

Now that we have made things clearer, a question raises by itself: “How do I know if Blockchain is relevant in my use case?”

Excellent question, here are some advices …

Understand what is the purpose of the Blockchain.

You don’t need to understand every aspect and all the technical details. You simply have to get the main properties that will be useful to you.

Example of possible descriptions: Blockchain as a tool for traceability, integrity, multi-party transactional architecture.

Examples of what Blockchain won’t do (alone) You can store data with it and be confident that it won’t ever get corrupted. But you have no way to be sure of the veracity of this data.

This is because Blockchain isn’t smart, it doesn’t know the context of use, nor does it know your sector of activity. If no verification is made when an entity brings information to your Blockchain, then it is basically saved whether it is correct or not. But you know it won’t be possible to modify it in the future anyway. :) It is a point to remember when conceiving a use case around assets traceability, like fighting counterfeit for example.

Particularly when dealing with food, drugs, electronics, … wine, jewels, auto components, and so on.

Start from the use case, not from the tech!

You have to ask yourself if you even have a “pain point” in mind. Is it clearly identified? Given your actual understanding of the Blockchain, do you think that it brings any advantage to solve your problem and that it really fulfils your need?

Understand pros and cons of a Blockchain.

At this stage, if you passed the first 2 items, you should take a bit of a step back and list what can be solved directly by a Blockchain and what has to be added to it to solve your problem in a proper, efficient way.

To say it differently, you have to understand where a Blockchain stands better than a traditional counterpart and vice versa. You should identify situations where it would be less performing or even completely unsuitable. Just be honest with yourself.

Use the power of the Blockchain or leave it be, and use something else.

Bitcoin is often referred to as a Blockchain Killer App. This is simply because it uses every main properties of the Blockchain. Be it from a technical, strategical or economical standpoint.

Therefore, Bitcoin profits very well from using Blockchain.

What about your use case? Do you need to store data? To make transactions with other peers? And are these very transactions based on data that is already stored in your Blockchain? Is there some kind of incitement or payoff for the entities of the network?

By using the different aspects of the Blockchain, you both ensure relevance and a certain level of security. Indeed, when the Blockchain “references” itself, you know it’s going to be ok because veracity of this data is already acquired. But what if it comes from an external source in the first place?!

As a general fact, if data comes from an external entity, like oracles, you have to provide proofs and involve a third party, which makes the process less fluid, even though it does work. See Oraclize.

Let’s not dive too much here into the details — that’s not the point of this article — and instead introduce the Blockchain Canvas.

“The canvas below helps you identify the applicability of Blockchain for your use cases. Fill it with your own case” www.theblockchaincanvas.com

Context Problem Simply explain your problem, use short sentences that allow people to quickly catch the context, thus dealing with your need.

Solution Explain your strategy to solve the problem, while using or not the term “Blockchain” Entities Blockchain mandatorily involve several entities since it is meant to emule decentralisation.

If you are the only user of your Blockchain, it’s called a database. In this part, you have to define entities and groups/categories of entities. We often quote the number of nodes as a factor of decentralisation (and better security), I would add diversity of entities here. Indeed, diversity is a key ingredient for your ecosystem as it enhances discrepancy between entities which reduces the risk that they form profitable coalition or alliance. Now try to visualize your ecosystem and fill the canvas.

Where are you standing?

As you can see, there are no figures on this graph, for a good reason!

People often ask: “how many nodes do I need to be sufficiently decentralised?”

It completely depends on several linked factors: the use case, the entities, the required level of security, the profit that an attacker could make. You need to take these factors into account to settle the size of your network.

To make this less of an evasive answer, let’s say that 10 nodes aren’t enough to make a decentralized network. And to provide an example, Bitcoin (launched in 2008, considered the most secured Blockchain as of today 2016) involves a little less than 6000 validation nodes.

As for diversity, 3 or 4 different categories of entities are usually enough to make an interesting use case. Moreover, this dissimilarity is a good point to advocate the use of a Blockchain which is particularly adapted to take care of the inherent complexity of multi-party interactions.

Network Your transactions Here you have to describe the nature of your transactions. Do you need to transfer financial worth, intellectual property, access rights, or to log important events?

The peers of your network Peer = node. An entity may have several peers (or nodes) running on different facilities.

If you chose to use a Blockchain in your application, you are going to need Validators. For example, a transaction is solely registered in a Blockchain with the acceptation of at least the majority of Validators. It is extremely important to decide who will endorse the responsibility of being a Validator as it will have decisive consequences.

Would you decide to use a public Blockchain (Bitcoin, Ethereum, …), you would have no control on the transactions validation system, because the infrastructure already exists and you have no rights on it. But it’s still possible to develop your own validation overlay (decentralised itself).

On the other hand, if you opt for a Consortium Blockchain (or “Private”), for example an application of Hyperledger, you are totally able to constitute your own Validators network. You have to chose wisely how to allocate your validators among entities, since the goal is to ensure a maximum diversity as well as a sufficient multiplicity in your ecosystem.

Of course you could do otherwise, everything is possible, you only have to design your network according to the use case, the aimed level of decentralisation in a Private Blockchain, or the degree of independence from a public Blockchain.

In a similar way, it is totally plausible to give different roles to your peers. Are they all able to read or write data? Do they all possess the “validation power”, namely the right to participate to the consensus to validate an incoming transaction?

Low infrastructure effort = low independence level This is not a surprise since you base your own infrastructure on an existing one, instead of recreating it from scratch, in which case you would have full control.

Naturally, deploying a decentralised infrastructure is costly and oppose a steep learning curve, often needing intervention of externs.

Network dynamism What are the rules to verify and then to validate a transaction?

How does one decide that a transaction is correct?

What kind of consensus are you going to use? (If you decide to use Hyperledger for your Blockchain for example. Note that Bitcoin and Ethereum don’t leave a direct access to this aspect) This is like thinking about the governance of your system which is — by far — one of the trickiest aspects to design in a Blockchain project.

Data and analysis The main idea is to define the data you are going to manipulate. Is it of critical nature? Is it voluminous?

This is important to figure it out, because a Blockchain grow with each registered activity and nothing will ever be deleted. Therefore, it is a lot better to get rid of useless, unworthy information and/or data that use a lot of space and could use some diet plans…

In fact, it is advised not to store any inherently voluminous data in a Blockchain, like high resolution images for example, e.g. medical imaging. Although it is not a bad idea to keep the hash signature only, for checking the integrity of the original file (which is stored in a third database).

There are 2 types of processing in the Canvas. Distributed storage (to store data like a database, which it is after all).

But it is also possible to use it to make calculations (which can also be achieved while being a database at the same time through smart contracts).

With Ethereum, writing a program (smart contract) that verifies rules or conditions (insurance, gambling, communication with connected devices) makes it possible to process information and then output provable results and directly store them in the Blockchain.

For example, if Alice doesn’t trust Bob for a given calculation, Bob can create a smart contract on Ethereum. The smart contract delegates both calculation and storage of the result to the peers of the network (decentralised). This way, Alice can rest assured that the result is trustworthy.

Here Blockchain acts as an intermediate and substitutes the needed confidence between entities Alice and Bob, by the already acquired confidence in the Blockchain itself. This sounds like the problem is solved, especially if we consider that it’s safer to trust a program than a human (wait, programs are coded by humans right? D’oh!)

The base principle is that you do trust the program behind the process even though it has been written by humans. It is easier to trust a program made once, than to trust every decisions, many humans could make, at different moments.

Last but not least …

Value This box of the Canvas is difficult to explain (and to fill as well), because it depends a lot on the use case, to the point that it may be optional in certain occasions.

Let’s use two different examples of use case: Bitcoin and Everledger On the Canvas, you read “Is your system based on (or does it use) a value system making it possible to establish the link between the Blockchain and the real world?”

For Bitcoin, the link between the value of a bitcoin in the real world and its value in the Blockchain is noticeably due to validators work (aka miners), which are investing a lot of money in hardware and electricity bills.

“To mine” bitcoins is not very power efficient and consumes a lot of ressources. Value of a bitcoin can be seen as a result of validators (miners) efforts and investments. This also brings another reason for validators not to mess with their own Blockchain, because they have a lot to lose, and are dependant on the trust of entities (the users).

For Everledger, the problem is completely different, it is to fight against diamond counterfeit, by registering true ones on a Blockchain.

The value, or rather the link between the real world diamond and its asset on the Blockchain have to be strong enough to overcome any threat of destruction or corruption. Otherwise, the whole traceability system would fall through.

They came up with the idea of generating a unique ID and engrave it on the diamond itself. This very ID is naturally registered in the Blockchain and constitutes the link.

The bright side of this idea (joke intended) is that to erase the ID from the diamond would require extremely expensive and hardly obtainable equipment. Thus making of the task a counterproductive one for most criminals, since it would either cost too much or involve the risk of flawing diamonds. Imperfect diamonds lose a lot of value which would make any attempt to fake diamonds not really profitable.

But diamonds obviously have unique properties that Everledger handled very well, resulting in a very effective system, capable of preventing a specific fraud.

All use cases don’t fit that much the Blockchain aspects which doesn’t mean they aren’t made for it. You only need to know what it can do best and what it can’t do at all. Then try to figure out where does your project stand, hopefully somewhere in the middle.

To conclude I hope you have enjoyed this article. If you were wondering whether or not you could make use of a Blockchain, I would really like to know if it helps you decide!

The canvas is a useful tool for BrainStorming. Ideally, it should reveal by itself if a Blockchain is suitable for your use case and ultimately if your project is relevant.

It also is a good specification support, should you wish to go further. It allows to identify needed information, which leads to make choices of technology and architecture.

Still, it’s not self-sustaining, and does need some extra work of reflexion aside. If you feel the need to be guided in this, or to review the specifications of your project, I encourage you to contact me by email or through the website : www.theblockchaincanvas.com

This Canvas may evolve in the future with its users feedback. It has been used in several serious Blockchain projects that are currently in development (see on the website). We also use it in Hackathons (Blockfest) and “Creathon”, where people try to imagine possible future use cases.

Sajida Zouarhi Blockchain architect & hackathon organizer (Le BlockFest) Top 10 Women to Follow in Tech in 2019 (#FrenchTech) • Women in IT Awards Ireland 2018 - Finalist for "FUTURE CIO OF THE YEAR" • Top 6 Women Blockchain Influencers (#FrenchTech) -If you whish to use the canvas for commercial purpose, special events or training, do not hesitate to contact me.

Special thanks to Romain Vincent and Mercedes-Elena Moya for their help on the english version of this article.

[Original article here] Noun project credits : Teacher by Gan Khoon Lay People by useiconic.com

Sajida Zouarhi is a Blockchain Architect @Consensys (formerly R&D engineer in Critical Data management). She was a researcher at Orange Labs & the Computer Science Lab of Grenoble as a PhD student.

She is an advisor on the board of several Healthcare & Blockchain projects and is also President of the eHealth and Blockchain Think Tank.

She has been contacted by the WHO to help preventing Kidney Traffic with Blockchain and she is the founder of the Kidner Project. This project aims at creating a worldwide decentralized matching platform for kidney paired exchange by using blockchain & economic paradigms to improve the effectiveness & fairness of the process. [www.kidner-project.com]

Women in Tech® Challenge Awards Ceremony - May Paris The Women in Tech® Challenge, recognised initiatives that have helped improve diversity and promote women empowerment in STEM in 4 different categories. We rewarded success stories that can be scaled-up and replicated in all parts of the world.

Overview The Women in Tech® Challenge was a great opportunity for nominees to showcase their projects. The winners and 3 finalists from each category were invited to present their project in Paris.

Paris Agenda: Monday 13/5: Launch of #TechDays at Station F in Paris Tuesday 14/5: Welcoming of our international jury and finalists, jury's dinner at La Maison Blanche Wednesday 15/5: Masterclass at the Sorbonne by Johnson, Christyl and WOMEN IN TECH Challenge Awards ceremony at 3 Mazarine Thursday 16/5: Visit of the Tumo Center for Creative Technologies in Paris. #Vivatech WOMEN IN TECH panel AND Women's dinner at Le Club!

Friday 17/5: Dr Johnson, Christyl and finalists met school students at the Musée de l'Air et de l'Espace Le Bourget Saturday 18/5: Arrival at Région Normandie with special dinner Sunday 19/5: Visit of the American cemetery with a special guided visit for our team. In a few days, we will be celebrating 75 years of D-Day landings Monday 20/5: Women in Tech Normandy launch!

The Categories Education award: STEM TALENT GIRL (Spain) Entrepreneurship Award: Zimba Women (Uganda) Science and Research: (WiMLDS) Women in Machine Learning & Data Science Paris Chapter (France) Social Inclusion: Apps and Girls (Tanzania) Jury's Award: THE Rural Woman (Australia)

AUSTRALIA WOMEN IN TECH AMBASSADOR CONGRATULATIONS TO PEACE MITCHELL!

WOMEN IN TECH NETHERLANDS CHAPTER Register Here

Congratulations to Snezana Zivcevska-Stalpers for the launching of WiT Netherlands chapter.

AYUMI AOKI

THE IMPORTANCE OF WOMENONICS IN THE DIGITAL AGE OF TECHNOLOGY & ARTIFICIAL INTELLIGENCE WINTRADE WEEK 2019 theme is “The Importance Of Womenonics In The Digital Age Of Technology & Artificial Intelligence” and with a wide range of expert speakers we will be looking at Technology – are we ready for it?

How does future technology affect what we do, how we do and who does it? Covering a wide range of industries from manufacturing to Law, Finance, Marketing, and Service Industries, we will be making a difference to how you work in the future.

The week starts at the House of Commons with our Host and Patron, Rt Hon Baroness Verma of Leicester, Chairman of European External Affairs Committee, moving to the House of Lords for our Networking Keynote and Director of YouGov Carole Stone CBE. followed by Rt Hon. Baroness Scotland Asthal, QC Commonwealth Secretary-General and Her Highness Sayeeda Al Said Basma leading our first day.

During the week, the convention will take place in different venues focusing in Technology topics addressing Diversity (Stronger Together: How Men Can Help Us Achieve Diversity in Tech), Social Media (Building Products at Scale at Facebook), Entrepreneurship (Importance of Technology in the Age of Female Entrepreneurs and So you Want to be your Own Boss), Innovation (Staying Ahead of the Competition with Innovations), Investment (Is your Business right for VC?), Startup (How to Launch a Start-Up in a Corporate Environment), Technology (GDPR and Ethics of Artificial Intelligence and Demystifying AI), Mindset (Emotional Intelligence: Does it Really Make a Difference? And Be Boldly You: Turbo Charge your Executive Presence), Leadership (How to use Personal Branding to Generate Business and Why You Should Pursue Public Speaking and How to Get There) and a DRAGONS DEN Pitching Session to finalize our convention week.

Carmen Breeveld, Women Entrepreneurs Netherlands, President.

CARMEN BREEVELD Carmen Breeveld, is a succesful businesswoman in the field of HR, Inclusive Leadership Programs and President of Women Entrepreneurs Netherlands.

In 2010 she was appointed national chairman of this umbrella organization which has a focus on international trade & development.

She has a focus on women. She is the founder of www.tripletalent.com

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/business?

I would advise starting entrepreneurs to focus on a specialty and not pretend to be good at everything.

Customers are looking for specialists and not generalists that they themselves have. At the start of my entrepreneurship, I would have liked better control over my finances, because a lot of money was wasted on financial employees who were throwing money as if it had fallen from the sky.

CARMEN BREEVELD

What did you learn from your biggest failure?

My biggest mistake ever is the fact that I have waited too long to restructure when the economic crisis started. No one could have imagined that it would take so long. In the future I would restructure faster in the event of an economic downturn.

In your opinion, how could the workplace/business environment do to be more inclusive for women?

Creating an inclusive work environment has become my specialty at the newly established Triple Talent organization.

Inclusivity has everything to do with creating a safe environment, where everyone feels accepted and is given the space to fully deploy his / her talents within an organization. Differences must be embraced because innovations arise precisely where different talents come together.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

The biggest obstacle for women is combining a family with a career. Those who can organize this well manage to make a career, but the majority struggle for decades with this dillemma of motherhood and career. Governments that succeed in arranging good childcare also have more full-time women in careers. Unfortunately, the Netherlands is a part-time champion because of the poor childcare facilities

To what do you attribute your success?

The secret of my success is coming up with a new service, making me the first without competitors, which gave me a head start in the market combined with strong marketing to keep the lead.

This gave me national visibility, which in turn led to new assignments.

Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman?

How did you handle it?

I have never had situations based on my gender, but as an entrepreneur. The moment that more staff were added, not only did the costs increase, but also the issues with staff members themselves. I solved this by appointing more freelancers, who I could pay per performance. Now I only work with freelancers and things are going great.

DIFFERENCES MUST BE EMBRACED BECAUSE INNOVATIONS ARISE PRECISELY WHERE DIFFERENT TALENTS COME TOGETHER. CARMEN BREEVELD

Elham Fardad Founder & CEO Migrant Leaders.

ELHAM

FARDAD

Elham Fardad is the CEO and Founder of Migrant Leaders, the charity set up to help young migrants succeed in Britain and achieve their career aspirations in large corporates. Elham’s professional career spans 25 years in senior leadership roles in blue chip multinationals including GE, News Corp and Ernst & Young.

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/business?

Aim to achieve most of our career progression before having children. The first 10 years of a career really sets the path. In my case this principal of creating rapid momentum in my career gave me the ability to make choices and to prioritise my children every time that was important. I believe women can ‘have it all’ but I wished I knew earlier that we should not ‘do it all’ and ask for support.

ELHAM FARDAD

Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman?

How did you handle it?

I can honestly say I have never felt discouraged because I am a woman. I do not find generalisations about what sort of dreams women and men should follow helpful as each person should be treated as a unique individual. I have always felt that I can influence perceptions and carve out an outcome that benefits everyone. This is key to gender parity in my view.

To what do you attribute your success?

There are two sides to this; One within myself, I continue to have the drive and determination to fulfil my potential and the desire for lifelong learning and improvement. Two a collaborative style of sharing credit and developing the people around me as part of my work DNA.

What did you learn from your biggest failure?

I learnt that no matter how strong your foundations, anyone can fail so we should not judge others and we should give people a second chance in life. I also discovered my own true strengths in terms of resilience, resourcefulness and drive.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

The biggest obstacles I have faced have been within myself; Firstly, not asking for help and trying to do it all myself both at work and at home in running a dual career household.

Secondly not always having the confidence to put myself forward unless I am 100% sure I am the best person for a project.

In your opinion, how could the workplace/business environment do to be more inclusive for women?

Inclusion by definition should not be at the cost of exclusion of others. The processes and working practices that we put in place to support women should be available and encouraged for others as well, including men.

Clearly flexible working, a culture focused on outcomes and outputs rather than inputs or fixed working hours seems to be constructive for many industries, genders and family needs.

NOT ALWAYS HAVING THE CONFIDENCE TO PUT MYSELF FORWARD UNLESS I AM 100% SURE I AM THE BEST PERSON FOR A PROJECT. ELHAM FARDAD

Yulia Stark, Founder FAB Academy.

YULIA STARK

Yulia is an author and international public speaker (London, Amsterdam, Las Vegas, Brussels, Los Angeles, Sofia).

She is the founder of the Femininity and Business (FAB) academy that inspired thousands worldwide to grow their business based on their passion.

What advice would you give to a woman considering a career in your industry or what you wish to know before started your career/business?

Well, start with yourself first. Remember: your life is a reflection of what’s happening within. If you'd like to have more, business-wise of privately, you need to become more. Own that responsibility. Align your core values to your decisions. Make sure you create a holistic life. Ask for help. It shortens the learning curve and saves your precious time tremendously.

YULIA STARK

Have you ever been in a situation where you have felt discouraged to persue your dreams as a woman?

How did you handle it?

Yes. People advising me to be a mother, wife first. But surrounding myself with a tribe of supporters, help en mentors, made sure I could have it all: a family, freedom and my business, helping women worldwide.

To what do you attribute your success?

To the drive of living fully. To not willing to settle for the mediocrity many of us live in. And then having a team/tribe supporting that bigger vision makes sure we create that positive impact. That gives me the passion to wake up every morning.

What did you learn from your biggest failure?

To not settle for less.

To live fully. When I lost my business 5 years ago, I realized I postponed my life for the sake of work. The moment it was taken away, I flew to my family.

Promised them never ever to choose, but create a holistic life where there is room for family, adventure and abundance.

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

Themselves. I believe we are equal but not the same to mem. Neurologically women do decide differently. Woman (generally speaking) are risk averse, especially when she is a mother, and often too perfectionistic. That slows down the career and business growth (according to google study).

In your opinion, how could the workplace/business environment do to be more inclusive for women?

Give women flexibility and emphasise the importance of EQ in business. Their natural EQ will serve businesses more in our fast growing technological world.

Where, according to World Economic Forum, artificial intelligence (AI) and technology will take over the linear thinking , giving empathy a larger playground. So now it’s up to us, women, taking those chances and rise.

ASK FOR HELP. IT SHORTENS THE LEARNING CURVE AND SAVES YOUR PRECIOUS TIME TREMENDOUSLY. YULIA STARK

Malawi

Kate Orbis Founder and CEO of Orbis Expeditions Ltd Mother of two young children, owner of two niche travel companies. Passionate about making tourism reach local communities in Malawi and finding sustainable ways to ensure travel is beneficial to developing countries. Currently working on Women's Expeditions to Malawi and the power of connecting women from around the world in cross cultural exchange. Also working on bespoke family expeditions to Malawi and engaging young people with the opportunity to learn about global citizenship through student expeditions to Africa. https://www.linkedin.com/company/orbis-expeditions/ The next trip I have departing- which will be working with Anna and Endrina and ladies like her will be the Womens Empowerment Expedition in September: (as per other blog piece and reader offer!) https://www.orbis-skills.com/womens-empowerment

Anna Malewezi, Founder and CEO of AG Malaika Skills.

ANNA

MALEWEZI Tell us about you and your career.

I am a single mother aged 31, I started my skills training school one day after job dissatisfactions and after learning a few hand skills I decided to teach the skills which were a hobby then , I turned them into a business because people loved the idea and knowing there were no institution where one could learn a skill other than the government ones.

How did you decide to start your own business?

It was not easy to resign from the little job I had knowing I had child responsibilities but the treatment I got at the work place pushed me into it.

I had no capital but I had the ideas, I had the skills and so I talked to some of the best skilled young people to join in instructing then we share our benefits.They would use their materials till I was able to buy my own from the money I got from the shares. Slowly the school grew.

It’s no secret that many women in tech have felt their gender affected the way that they are perceived/treated. Have you ever been in a situation like that? How did you handle it?

Many times yes people thought or still think there was a man behind my beginning when I alone started on zero till where I am. I am sometimes asked for the manager of the school when I am the manager. I am referred to as a sir on emails/ watsapp. Which shows people still feel women cant do it. I am glad I have made things possible as a female, young single mother not based on finances I have but ideas..

ANNA MALEWEZI What advice would you give to a woman considering a career in tech or what do you wish you knew before you started your career business?

Business running is good and anyone can. What one needs is an idea the rest God works on them. Fear to start a business kept us jobless for many years and we wasted our skills and ideas thinking we cant because the money is not enough. Well, I did it another way and proved that if you think big theres always a way, and waiting for millions to start a business you will wait forever. Start with the little.

How do you find inspiration in your life?

I have failed many times and even my family would say maybe its not my thing to run a business but I would still try hoping one day it works out.

I am always inspired by other young people who have made it while I was still thinking about how to start. I have friended most of them and associate with them so i learn new things each day. I am always inspired and many women in business workshops help.

In your opinion, how could the business industry be more inclusive for women?

If all us who have done it all work hand in hand to empower other women am sure alot would be encouraged to give it a try. Our school encourages enterprenuership, after learning a skill for instance tailoring or hairdressing we encourage and follow them up till they start something to help in income generation. And many are doing well because they know the actual job and costs from it and its easier In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

The biggest obstacle is looking down on themselves, if married we want approval from spouses on ideas you alone understand, yes opinions are good but giving up after criticism that you cant, shows how one feels they cant.

Its not easy and failing is there but if one learns from failure then thats being successful.

Remove fear ,change your mindset of thinking only the learned and the rich can. You can.

To what do you attribute your success?

My success has not been monetary as for now, but life changing. I have inspired and trained people through skill based educated in less than a year all by myself when all along i waited for grants to help me which I unfortunately never got. I didn't want to wait any longer but to start on business terms. I have seen people of all classes seeking skills knowledge and that has made me proud of what I do.

What's your favorite quote?

When someone introduces you to a new opportunity do not say no, listen and learn from it even if it takes years.This has been the quote i have used, I meet a lot of people inviting me to different opportunities,even if i dont like it i listen and see what its about, in the end I learn something from it. It also reminds me of how I also need someone to listen to me as I advertise my school or share.

REMOVE FEAR, CHANGE YOUR MINDSET OF THINKING ONLY THE LEARNED AND THE RICH CAN. YOU CAN. BEST ADVISE ANNA MALEWEZI

Endrina Maxwell, Dwale Supplies and General Dealers Managing Director.

ENDRINA MAXWELL

Tell us about you and your business/career.

Am a farmer by passion, I have a degree in business administration, now full time entrepreneur. Growing sunflower which is value added into cooking oil. Empower fellow women who grow sunflower on contract and we buy from them. We are also in growing castor beans which are processed into castor oil. Women are also empowered to grow and sell to us.

How did you decide to start your own business?

After working for 21 years, I gained confidence that I can do my own business which will support my family. I also saw different opportunities in doing my own work. I saw potential in fellow women that together we can support each other and improve our livelihoods.

It’s no secret that many women have felt their gender affected the way that they are perceived/treated. Have you ever been in a situation like that? How did you handle it?

Yes, culture in our country plays a big role. Women are perceived as those who cannot achieve anything. All I did was gained confidence and work extra hard that women can.

ENDRINA

MAXWELL

What advice would you give to a woman considering to start their own business?

Have a goal on what you want to do, have confidence, learn from others and seek information on what you are doing.

In your opinion, how could the business industry be more inclusive for women?

Look at women as doers, give them opportunities, provide conducive environment for their participation

In your opinion, what is the biggest obstacle to women succeed in the workplace/business?

Lack of confidence, low capital, low business knowledge, low knowledge on networking.

How do you find inspiration in your life?

Encourages me to go on until I reach my goals, it empowers me and reenergises me.

To what do you attribute your success?

Hard-working, confidence, information seeking and networking.

What's your favorite quote?

If someone offers you an amazing opportunity and you are not sure you can do it, say yes - then learn how to do it later, by Sir Richard Branson

HAVE A GOAL ON WHAT YOU WANT TO DO, HAVE CONFIDENCE, LEARN FROM OTHERS AND SEEK INFORMATION ON WHAT YOU ARE DOING. BEST ADVISE ENDRINA MAXWELL

ARTICLES

INCLUSION TO GROW: FROM DISCOURSE TO PRACTICE, FROM STATISTICS TO URGENT SOCIAL PHENOMENA Diversity drives financial goals, according to the "Gartner Top Strategic Predictions for 2019 and Beyond" report, which predicts that by 2022 75% of companies' decision-making teams that reflect a diverse and inclusive culture will exceed their economic performance.

Promoting gender equality could lead to an increase in the European Union's Gross Domestic Product of â‚Ź 3.15 trillion by 2050, according to the European Institute for Gender Equality (2019).

Seventy-eight percent of students at the school and universities interviewed for "Women in Tech - Time to close the gender gap 2017 - PwC UK" have revealed that they cannot name a woman of notorious fame in technology.

The same survey points out that three percent of women say that a career in technology is their first choice, 16% of women had a career in technology suggested to them (while 33% to men) and five percent technology are occupied by women.

According to Eurostat statistics (Girls and women under-represented in ICT, 2018) more than 1.3 million people were enrolled in Information and Communication Technologies (ICT) in the European Union (EU) in 2016. Women were a minority, representing only one in six ICT students (16.7%). Worldwide, for every 100 male managers, there could be up to 84 female managers, compared to the current ratio of 100 to 34 (Getting to Equal 2018, Accenture).

Turning to statistics can be an almost indisputable resource for advocating for a cause, or advocating for views.

People represent numbers. Investing in diversity and inclusion goes beyond a humanitarian attitude, which mirrors the degree of development of a country: it generates economic prosperity, greater sustainability for the planet and technological expansion. Private and governmental research aimed at broadening the democratic and citizen debate, such as those mentioned above, should be encouraged and disseminated, especially when these reports address the disparities between wome in the labor market, universities and private life.

People go beyond numbers. The inclusion of women in the labor market and the Academy,especially

in the technological field, is an inexorable cause reflected in a prism of issues that demand the collective involvement of rulers, entrepreneurs, educators, families. It is not a feminist discourse restricted to women, it is an ongoing revolution that, to varying degrees, takes care of the whole planet in spite of priorities of rulers and businessmen, or of individual tastes. Empowering women in technology means being at the forefront of greater economic competitiveness and achieving financial results. It is not a question of utopia.

Statistics and prizes, even reflected in the press, attest to the excellent performance of women in computer science, or in engineering, for example.

In the light of statistics, we must consider layers of complexity beyond biology, as preached by Edgar Morin, in order to understand the intensity and characterization of social, political, cultural and economic phenomena such as those of women in IT. The advent of the Web 20 years ago provided broader access to handsets and computer programs as well as personal use technologies. The sociologist Manuel Castells, who characterized the emergence of a networked society, also pointed out how minorities, especially women, benefited from the worldwide connections between people, the exchange of information inside and outside virtual communities on digital platforms that emerged. Feminist or female causes, such as #metoo, for example, reverberate throughout the planet, but, paradoxically, the inclusion of women in technology is a somewhat late cause, even in developed countries.

The emergence of women's technology groups is a bet to catalyze inclusion goals in the labor market and in universities. Challenges require questioning and developing literacy in schools and families, broadening laws that ensure more and better access opportunities for women in IT, new business models, and corporate management encompassing more diverse ecosystems of people.

About me: I’m a PhD candidate in Doctoral Information and Communication in Digital Platforms Universidade de Aveiro and Universidade do Porto programme. I´m also a Portuguese and Brazilian entrepreneur who have been working, researching, developing and teaching Communication, Transmedia, Digital Marketing and Technology in the last 16 years in Brazil, USA and Europe. I've been working with NGO institutions as a volunteer and consultant since 2004, such as Girls in Tech.

My PhD thesis is a new, disruptive and unprecedented research: building a organizational, communicational and transmedia of empowering and entrepreneurism model to help women in tech become more representative with equal social and economic rights.

Contact me: https://www.linkedin.com/in/renatafrade/ frade.renata@gmail.com @renatafrade

WHAT'S THE KEY TO PERSONAL BRANDING? - A guide to thought leadership and branding on LinkedIn Navigating ways of building a personal brand online and starting to be perceived as a thought leader requires, first of all, to be a professional in your line of work. Most likely you want to bring clarity and share your knowledge to a wider audience, receive feedback and engage in meaningful conversations. To create a compelling online presence, it requires insights into a specific topic that can help readers and inspire action.

LinkedIn gives its users a channel to network, enable sales opportunities and it creates thought leaders through the platform's reach. LinkedIn has more than 500 million users where 40% access it on a daily basis.

Consistency is the no. 1 focus when it comes to building a personal brand. Sharing knowledge with the right audience can increase reach and let you interact with the professionals that ultimately will be trusted followers of your content.

Here are 3 steps to build a brand on LinkedIn: 1. Build a professional profile Start by keeping your profile clean & updated. Pay attention to all the updates you add and keep it professional.

Ask for skills endorsements. You can add up to 50 skills that other users can endorse you for such as communication, strategy, finance.

Ask for recommendations from peers and employers. Personalize the message when sending the request.

Share relevant content - as much as you can!

2. Create an audience Be open to new connections. Add relevant connections based on your industry/segment.

Connect after networking events. Express appreciation.

Share/Like/Comment weekly on relevant content and join discussions.

Use ”Note” to connect with new users. Personalize the message and share why you believe the contact should join your network. Be genuine.

3. Become a thought leader Post strategically: find your topic and add value by sharing tips, personal stories, learnings and offering advice.

Create how-to posts and list posts as the formats are easy to follow and popular for readers.

Vary the format: use videos, write articles, share guides & infographics and give credit to sources of your data.

Mention people you know will find your content relevant. Comment or tag in your original post.

And remember...

Key Sharing #1 What is usual to you, it’s a treasure for someone else • Our individual understanding creates value for others • Thought leadership should deliver facts, insights and substance Key Sharing #2 Your viewpoint is as legit as anyone else’s on the subject-matter • You don’t become an expert overnight • Relevance, timeliness and referrals from trusted sources matter the most Key Sharing #3 Take your chances to understand what works best for you • Test different topics you are directly interested in or you work with • Write and speak about your personal experience Until next time, I challenge you to start sharing your thoughts on LinkedIn, Alexandra

Part of the data was provided by LinkedIn and Edelman: Thought Leadership Impact Study 2019.

Alexandra works in business development for a tech start-up in Copenhagen.

She is actively involved in promoting Women in Tech and female leadership initiatives and she has been nominated for Business Leader of the Year in 2018.

Through her professional experiences, she advocates for knowledge sharing and has started an outbound sharing circle for the tech scene in Copenhagen.

A co-creator of Tech Festival in Copenhagen, she is now working on initiatives meant to help the business community as well as being a board member of the International Rotaract Club of Copenhagen.

TECHNOLOGY IS OVERTAKING OUR LIVES.

Technology is overtaking our lives. Artificial Intelligence, for instance, will have a huge impact on our futures; changing the way we cook, shop, pay for things, date, vote, travel and recruit. Globally, 25% of all STEM* graduates are women. And a disproportionally high number of men are determining how this intelligence is programmed. The gender misrepresentation of today is being instilled in the machines of tomorrow. Put simply, the world needs more women in STEM. STEM women are courageous. They should be celebrated for having smashed through outdated stereotypes.

They tussle with unconscious bias; work excessively hard and have the tenacity to push through failures. STEM women are strong, determined, and passionate about their work. I know, because I hear from many women in STEM thanks to a podcast I launched almost a year ago, on International Women in Engineering Day, called Scilence.

Regardless of gender, STEM careers are not easy. If you ever meet a woman in STEM, know that she’s likely to have her own opinions; cares about the wellbeing of others and wants to make a difference in the world. They are not driven by external recognition and validation, but an inner calling.

STEM skills are not necessarily hereditary, although that is my own story. My guests on Scilence open up about their childhoods; from drug-addicted parents to Nobel-prize winning relatives. I keep our conversations anonymous by disguising their voices, which cultivates a safe space for my guests to get raw and honest about their experiences. Most of them describe role models and/or mentors; key people in their lives who either led by example, or believed in them, until they learned to believe in themselves.

A ‘Leaky pipeline’ is a metaphor often used to describe how women drop-out of their STEM aspirations, the further they climb in academia and industry.

For example, there are far less female postgraduates compared to undergraduate level. But, this situation is not hopeless. ’Leaks’ can be fixed with encouragement and support, which is most needed at the very beginning and very end of this pipeline.

I became a mechanical engineer, thanks to my father. As an engineer himself, he always welcomed inquisitiveness, and so my two sisters and I, questioned everything. We had such a hunger to learn and understand, and unsurprisingly, we became sisters in STEM: an engineer, architect and veterinarian.

Curiosity can spark STEM interest in a child's mind, more than expertise. Having a sincere curiosity and appreciation for the world around us and beyond, is infectious, and can enthuse anybody into wanting to find out more.

For me, travelling along the STEM pipeline was gruelling because mathematics and physics were never my forte. I hardly noticed that only 7% of my university class were female. I was laser-focused on qualifying, and cocooned myself in an academic bubble. Baggy clothing, no make-up and a die-hard competitive spirit helped me reach my end goal, but this rather reclusive existence, was never going to fly in industry.

I got my first job as a research engineer at the age of 20. I was the only women amongst 45 engineers (2%) and I faced a cocktail of attitudinal evils. The patriarchal system, conscious and unconscious bias, racism, insecurity, gender discrimination, cultural differences, ego, objectification, I experienced it all. It’s ok, it made me stronger and I’m grateful for that today. I was an easy target at such a vulnerable and tender age, with my brown skin further outnumbering me. I was a minority, within a minority.

Thankfully, despite feeling like an imposter, I did become a Doctor of Engineering in Computational Fluid Dynamics (CFD), a branch of mechanical engineering that uses complex mathematics and algorithms to simulate how gases and liquids flow - an essential tool for designing aircraft wings, Formula1 cars and ironically, more efficient pipes.

It is relatively easy to hide from the reality of being female within the comfort of academia, but we inevitably come face to face with it again at the end of the STEM pipeline. Women have to figure out how to balance competitive jobs with relationships, family, and motherhood. It can be a worrying time, leaving us little choice but to seek more agreeable career options. This was my story. I gravitated towards science communication on TV and digital platforms. Media allowed me, the flexibility to be ‘different’, without being shamed.

By changing perspectives and attitudes towards diversity and inclusivity in STEM, companies can do so much more to retain STEM qualified people; not least because it makes good business sense. It is well researched that innovation has a much stronger global edge when teams can incorporate a wide variety of cultural variations. Differences should be respected instead of judged and prejudices could be obliterated by equalising how men and women are recognised in the workplace.

Identical paternity / maternity leave, is one of the many ways that parental responsibilities are levelled and traditional gender roles are rebalanced. Productivity is increased when companies trust their employees enough to offer flexible and remote working options.

More women, and hence more role models, will enter and stay in STEM careers if their talents are appreciated and nurtured, but we will need to feel wanted and accepted on all levels, before this is achieved. A healthier gender balance is crucial for our future, since technology will continue to have a major impact on our lifestyles. With that in mind, it is essential that the perspectives of women and and other minorities are not overlooked.

Biography Dr. Shini Somara translates cutting-edge science into warm-hearted and engaging television. Her work can be seen on a variety of television networks including BBC World News, BBC America, Sky and Discovery, BBC UK and PBS Digital Studios.

Shini is now based in London, where she hosts and produces an innovation show for CGTN. Most of her broadcasting experience was gained in the USA, hosting TechKnow for Al Jazeera America from Los Angeles.

Shini's fascination for innovation is insatiable and diverse. She has reported on subjects including climate change, food, health, renewable energy, 5G and the IoT. She began her career as a mechanical engineer at Brunel University (London), completing a Bachelors of Engineering (BEng(Hons)) and then an Engineering Doctorate (EngD) in Fluid Dynamics.

Shini hosted Crash Course: Physics (2016) and Crash Course: Engineering (2018) for PBS Digital. She is passionate about using social media to improve STEM educations for all, believing that knowledge is crucial in helping people help themselves. During her speech at the United Nations in February 2017 for ‘Women and Girls in Science’ day, Shini highlighted the importance of role-model. In June 2018, Shini launched a weekly podcast called Scilence, which features female scientists she has met throughout her TV career.

Scilence provides a safe place for women to share their experiences and wisdom on surviving and thriving in traditionally male-dominated environments and is available iTunes, Spotify and YouTube. *STEM - Science, technology, engineering and mathematics

10 BOOKS ALL WOMEN IN TECH SHOULD READ From memoirs written by successful entrepreneurs, to best-selling books about the future of technology, we share our top pick of titles that all female tech workers need to read.

Develop your work-related vocabulary, expand your knowledge of your discipline, and empower yourself by reading stories from other women in your field. Here's our selection of must-read books for all women in tech who are looking to smash the glass-ceiling.

1. Brotopia: Breaking Up the Boys' Club of Silicon Valley

by Emily Chang

2. Life in Code: A Personal History of Technology

by Ellen Ullman

Women are vastly outnumbered in America’'s Silicon Valley, with female technology workers occupying just 11% of executive positions in the locality. Bloomberg TV journalist Emily Chang delves into this issue in her powerful exposÊ, Brotopia. With insight from top women entrepreneurs such as Marissa Mayer, Susan Wojcicki, and Niniane Wang, Chang helps to shed light on the tech hub's "bro culture".This is easily one of the best books about Silicon Valley that deals with its staggering gender diversity problem in a fresh and insightful manner. Described by the Financial Times as "an important examination of why the technology industry is so dominated by men" this national bestseller is a must-read.

"The fierce intelligence of Ellen Ullman's writing has reached cult-like status" according to GQ.com.

Indeed, the San Francisco-based computer programmer and author is recognised by publishers as one of the greatest technological minds, her first novel Close to the Machine, for instance, is arguably one of the best technology books of all time.

Ullman has also been published in Harper's Magazine, Wired, and The New York Times, to name a handful.

This, her latest triumph, opens a window into the development of artificial intelligence, the power of computers and how technology affectssociety. Life In Code will help you understand the last 20 years of technological advancement and provide you with the tools to master the next 20.

3. Machine, Platform, Crowd: Harnessing Our Digital Future

by Andrew McAfee and Erik Brynjolfsson The best way to keep a finger on the pulse is with books about the future of technology. Machine, Platform, Crowd is essential reading for any woman looking to find out more about integrating the strengths of humanity and technology to establish a better future. Written by two academic authors from MIT, this is a "clear and crisply written account of machine intelligence, big data, and the sharing economy."

Split into two parts, the initial focus is how humankind should embrace the rise of machines. McAfee and Brynjolfsson conclude by highlighting the upheaval caused by platform companies such as Airbnb and Amazon.

For all you AI enthusiasts, we highly recommend a read.

4. Reset: My Fight for Inclusion and Lasting Change

by Ellen Pao

5. Female Innovators at Work: Women on Top of Tech

by Danielle Newnham

Written by diversity and inclusion activist and former reddit CEO Ellen Pao, Reset is a firsthand account of a lost workplace discrimination lawsuit.

What on the surface might have seemed like a crushing defeat for women working in technology, a ctually sparked the beginning of a crucial conversation, echoes of which can be seen today in the #MeToo movement.

Back in 2015, Pao challenged Kleiner Perkins, one of Silicon Valley's top venture capital firms, calling out the alleged bias and discrimination she suffered whilst working for the company.

As a result of her actions, there was an onslaught of gender inequality lawsuits in the tech hub, leading to the term "Pao effect" being coined.

If you have ever faced discrimination in the workplace and are determined to change this, then this book is for you.

In 20 candid interviews with female CEOs, founders, and inventors from every corner of the tech world, Danielle Newnham analyses how these successful women have climbed the career ladder to the very top.

A mobile startup and e-commerce entrepreneur herself, Newnham interweaves personal anecdotes with advice from her interviewees in a title that has been reviewed highly by both readers and critics.

Pioneers featured include Lynda Weinman, Judith Owigar, Carol E. Reiley and Anisha Singh.

If you're interested in books for aspiring entrepreneurs, then Female Innovators at Work is an important addition to your library.

6. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries Creating something new under conditions of extreme uncertainty is a challenge, one that Eric Ries aims to shed light on – this is your guide to launching a successful startup.

The Lean Startup offers innovators a way to test their vision continuously. This is a scientific approach to creating and managing a startup in an age where companies need to think quicker and dream bigger than ever before.

Undoubtedly, this international bestseller is one of the best books for female entrepreneurs looking to launch or build their business.

7. Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur

by Cara Alwill Leyba Cara Alwill Leyba shares a new code for women in business, confronting pervading stereotypes throughout her work. This commentary is an empowering look into what it means to succeed when you stop pretending everything is perfect, start supporting other women in your field, and talk about your fears, missteps, and failures. Books about female leadership aren't usually so "real". Alwill Leyba is the author of 8 best-selling self-empowerment books and Girl Code is the ultimate roadmap for businesswomen looking to build confidence in themselves, eradicate jealousy, and harness the power of connection.

8. Women in Tech: Take Your Career to the Next Level with Practical Advice and Inspiring Stories by Tarah Wheeler

9. Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech by Sara Wachter-Boettcher

Tarah Wheeler alternates between teaching essential career skills aimed at tech professionals and delivering inspirational personal stories from successful women in technology.

Wheeler herself is a startup CEO, and her collaborators are just as impressive. Contributors include angel investor and digital technology consultant Esther Dyson, Women 2.0 founder Angie Chang, cyber security analyst Keren Elazari, and video game developer Brianna Wu. Women in Tech tackles the unconscious social bias that women aren't a good fit for tech. Readers will discover the best format for tech resumes, how to ace a tech interview, the secrets of salary negotiation, the perks of both contracting and full-time work, the secrets of mentorship and how to start a tech company. This is required reading for all women in tech.

In Technically Wrong, the oversights, biases, and ethical problems posed by modern tech products are demystified, leaving the reader better able to make informed choices about the services they use and eloquently demand more from companies that are perpetrating these "toxic tech" trends.

Commenting on Sara WachterBoettcher's work for the Evening Standard, journalist Amelia Heathman said, "Bias in algorithms is a major topic at the moment and, for that reason alone, everyone should read Sara Wachter-Boettcher's book."

Technically Wrong covers a lot of ground, from the way that most products are built with men in mind, to how chatbots have been able to harass women, this is an enlightening examination of a subject that we should all be conscious of.

10. The Woman Who Smashed Codes: A True Story of Love, Spies, and the Unlikely Heroine Who Outwitted America's Enemies

by Jason Fagone Jason Fagone's national bestseller tells the true tale of Elizebeth Smith Friedman and her husband, William, the greatest American codebreaking duo. Elizebeth and William are credited with inventing the modern science of cryptology.

Initially, Elizebeth used her talents to catch smugglers during the Prohibition, later accepting a covert mission that unmasked Nazi spy rings and helped the Allies win World War Two. With a similar atmosphere to The Imitation Game, this book focuses on female innovation in relation to the Enigma machine and is a gripping page-turner.

Drive your digital economy at Women of Silicon Roundabout Join us at London's top women in tech conference. Be inspired by the ecosystem's most influential women in technology, network with like-minded female founders, liaise with top Silicon Roundabout tech companies and enhance your skills portfolio in a thought-provoking environment. Join 6,000 women in tech at Women of Silicon Roundabout at ExCeL London, 25-26 June.

STOP BEING TERRITORIAL AND START WORKING TOGETHER! Stop being territorial and do not see everything as a threat (including other women).

Being a wise woman nowadays means that you recognize your own vulnerability. And you reach out when you need to ask for help, support and once in a while, a glass of wine!

We all know how hard it is to be at the top of the chain (any chain, any industry).

Even harder is to retain your place that you have fought so much to earn.

It took years to get where you are.

So, I totally understand that your first instinct is to preserve what you have!

Of course. Nobody knows exactly what it takes, how many hours, how many challenges, and what you had to lose to get where you are. You want to preserve your territory but I am telling you: if you share, collaborate and care, your actions will give you much more.

Have you heard about karma? No, I am not that religious, but I believe in the law of attraction (quantum physics). The Law of Attraction teaches that we attract into our lives whatever we focus on - everything is energy and we are the creator of our own universe and our own reality.

And energy is shapeable, formable and moldable. So, we shape, form and mold our energy that impact in our reality. Therefore, if you feel threatened all the time, you are frightened all the time.

Being vulnerable is not easy especially if you have fought hard to get to the top.

However, the top would be wealthier if you share the top with people who have your back, people who have been on a similar journey in life, women who will create and develop with you a safe place.

Open up to new experiences. Be vigilant if it feels more comfortable for you but try not to just shut the door – I guarantee you that being alone is not enjoyable. Create a circle of women who understands you and vibrate with the same energy. They will be your safe place.

And you will be happier.

Candyce Costa Digital Business Women Founder

THE BUZZ with

Oana

Tache

Our Digital Marketing Manager shares with you what’s hot and what’s not online!

Listen to…The Spielberg podcast!

When it comes to the history of cinema, there are few origin stories that are as well-trodden as that of the careers of Steven Spielberg, George Lucas and John Williams. Their friendship is the subject of a new, six-episode podcast called Blockbuster, which retells their early days as filmmakers in a dramatic new way, and explores how their iconic films helped change cinematic history.

The podcast series comes from Matt Schrader and it’s called Score: A Film Music Documentary. The podcasts are spectacular, immersive, and emotional. Over the course of the six episodes, we follow Spielberg and Lucas as they meet one another and embark on their respective careers, enduring the incredibly difficult and stressful productions of Star Wars and Jaws(and a bit of Close Encounters of the Third Kind). Along the way, we get a good sense of what makes them tick, how John Williams helped save their films, and their friendship as they rely on one another for support and encouragement.

Beware of China!

China’s Huawei has had to battle suspicions and worries about the security of its networking equipment for many years, which most recently culminated in it being placed on a US blacklist by the Trump administration. Now, Huawei is officially bowing out of one line of business, by agreeing to sell off its cable operations, and reducing smartphones production orders with supplier Foxconn. Huawei Marine Systems, in which Huawei holds a 51 percent stake, lays undersea fiber optic cables between continents in much the same way that Microsoft, Facebook and Google have been doing. It was established in 2009 and has laid more than 50.000 km of cable across 90 projects, according to its website. In recent times, however, the toxicity of Huawei’s reputation as an alleged Chinese spying facilitator has made it increasingly difficult for Huawei Marine Systems to win contracts. That reports cites Fergus Hanson from the International Cyber Policy Centre at the Australian Strategic Policy Institute, who says “It’s becoming a more difficult environment when trying to negotiate deals to build cables because [Huawei] is so much in the spotlight.”

ITUNES’ DAYS ARE NUMBERED Apple has cleared out its Instagram and Facebook pages for the program, removing all of its pictures, posts, and videos. Apple appears to have migrated its iTunes accounts over to their Apple TV counterparts on Facebook and Instagram. Its Twitter account remains untouched for now.

The writing has been on the wall for the end of iTunes for a little while now. Reports in April suggested that Apple was planning to break it up in favor of separate apps for Music, Podcasts, and TV with the next version of macOS, although it’s reported that the Music App will pretty much have the same functionality. Last week, leaked screenshots showed off that looked to be Apple Muisc and Apple TV apps, and a roundup of Apple’s plans for next weeks by Bloomberg indicated that Apple is indeed axing the program, in favor of those separate applications.

SPEAKERS AT WOMEN IN BUSINESS EXPO Free Registration

Baroness Brady of Knightsbridge CBE

Lady (Michelle) Mone, Baroness of Mayfair OBE

Angelo Apa, Lenovo

Victoria Everest, Microsoft

Caprice Bourret

Ana Perez, Oracle

Lara Asprey, Reality Star and Author

Vanessa Vallely OBE

Seminar timetable & speakers Women in Business Expo will have a packed seminar programme featuring inspiring and innovative women from across different industries all with their own story to share. We are delighted to announce our first speakers Karren Brady and Michelle Mone, two of the highest profile female entrepreneurs in the UK. Crèche

Event Times

There is a free crèche for all visitors to use to enable you to get the most out of your visit. To reserve a space in the crèche please email us.

Wednesday 16 October – 9.30 – 17:00 Thursday 17 October – 9.30 – 16:00

LOOKING FOR A CAREER CHANGE OR PROFESSIONAL INSPIRATION? Whether you run your own business, want to start a new business, are returning to work after a career break or simply keen to progress your career with an employer that encourages women in leadership – Women in Business Expo is an exciting new event for you.

The event offers women guidance, inspiration and business services support and a place where they can learn, network and meet companies to support their next career or business choice.

Free Registration

Become one of our Guests

Join US

COLABORATIONS we are looking to collaborate with all digital and tech organizations focused in women, diversity and equality.

JOB BOARD Research Scientist, AI (PhD University Grad) - Facebook London, GB Preferred Qualification Previous internship(s) and/or research assistantship(s) in an AI research organization.

Experience in developing and debugging in C/C++, Python, C# and/or Java.

Has previously completed a postdoctoral role in AI research.

Consultant – Data and Artificial Intelligence - Microsoft London, GB Preferred Qualifications Experience in Scope Development, Agile, and DevOps methods Passion for delivering project engagements around Cloud, BI, AI and Big Data Solutions The job may require travel between 50% and 70%. Fluent English verbal and written communications skills are a must.

Knowledge in one of the following: Relational Databases, performance and security tuning Streaming Open Source Technologies Building Blocks Programming Skills Data warehousing concepts

Marketing Automation Consultant - LinkedIn London, GB Basic Qualifications: 6+ years of experience in ad/martech + BA/BS Degree Preferred Qualifications Experience communicating technical concepts to non-technical audiences Proven track record of collaborating cross functionally with Product/Engineering, Marketing, Insights, Sales and Ecosystem Partnerships to solve complex, large scale challenges Ability to have "challenging" conversations at C-Suite Level, educating on best practice and challenging Marketing metrics

Senior Software Development Engineer - Amazon Seattle, WA, US

Preferred Qualifications Master's degree in Computer Science Experience in big data technologies (Hadoop, Hbase, Pig, Spark).

Experience building complex software systems that have been successfully delivered to customers Knowledge of professional software engineering practices & best practices for the full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations Senior Software Engineer - Digital Marketing Infrastructure- Netflix Los Gatos, CA, US

Preferred Qualifications Solid experience with Java or Object Oriented Programming technologies and have built and used RESTful APIs in the past.

Worked with SQL and noSQL data stores and Hibernate or other ORM technologies and are very familiar with database concepts and constructs. You display strong analytical and debugging skills and a willingness to pick up new technologies and to collaborate and work with cross-functional teams for api integrations. You are able to iterate fast to have a quick turnaround time for fast moving customers.

You have prior experience with cloud infrastructure (AWS or Azure or other) and experience and familiarity with messaging frameworks (Kafka or other).

BOOK CLUB

CONTAGIOUS: HOW TO BUILD WORD OF MOUTH IN THE DIGITAL AGE by jonah Berger Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

HOOKED: HOW TO BUILD HABITFORMING PRODUCTS

by Nir Eyal

Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

GADGETS NORA BACKPACK LIGHT GREY BY ARAMLEE $ 475.00

TIVOLI AUDIO MUSIC SYSTEM HOME SMART HI-FI SYSTEM £ 725.00

SIMPLE HUMAN SENSOR MIRROR HI-FI £299.99

Always dress like you're going to see your worst enemy.

TORRO DATA CHARGING BRACELET £ 9.99

KATE SPADE SCALLOP SMARTWATCH 2 £ 220.00

EMAGAZINE A newsletter is a regularly distributed to our community and part of our project and the eMagazine next editons are April, June, August, October and December 2019.

Contact for further details and information. Â

PODCAST Our NEW Podcast starts in April and it is planned to happen every month as part of the project - we are looking for guests and sponsors to support and encourage our community of superpowerful females.

Contact for further details and information.

WEBINARS We are planning our first Webinar very soon.

We want to offer high quality business webinars to educate, train and support our community develop their own ideas and business.

Contact for further details and information.

ADVERTISING Adverting with us is a unique opportunity to reach a huge global audience in a creative and compelling way.

We present a bigger, bolder and more beautiful way than any other online platform. Do you agree?

So we have the traditional full page, quarter of page, including sponsored articles but we also offer the digital banners at the emagazine and website, podcast and events.

Contact for further details and information.

EVENTS We organize and collaborate with events not only in London, not only face to face. We are exploring online and European cities next.

Contact for further details and information.

SPONSORSHIP if you want to discuss potential sponsorship not only for the eMagazine, Podcast and Blog, we would love to hear your ideas from you.

Contact for further details and information.

See You Soon?

According to Wikipedia, magazines are publications, most of the times, periodical publications, that are printed or published electronically - the online magazines, usually published on a regular schedule and contain a variety of content depending on their focus.

Magazines are generally financed by a purchase price, prepaid subscription, advertising, or a combination of the three.

Online magazines are usually distributed via newsletter or stored on membership areas in websites - the data collected is the way online magazine not only understand their audience but also could generate money targeting companies interested in targeting the audience.

Until today, we make the magazine free for all who want to read - from next edition, we will starting sending the magazine just for our registered audience.

Do do not miss out!

Sign for our monthly newsletter now!

Click here!

Want to join our events?

We have been running succesful events for the past 2 years and if you are not in our mailing list in London, probably you are missing out.

You will meet other digital and tech female as well as gain access to workshops, think tank debates and networking - our panels and debates always give you the opportunity to ask your burning questions.

Our events bring women together to build and nurture business relationships, to be inspired by role models and their journeys, and most importantly create an envoiroment where everyone is equally empowered whatever their gender, age, race, or social background.

To receive our monthly newsletter, please sign up clicking below and if you just want to hear from us about our London Events, please follow us here.

Events

Do do not miss out!

Sign for our monthly newsletter now!

Click here!